In a world where smartphones are everywhere, media consumption is no longer what it once was. From a simple handheld device with an Internet connection, you can now access a virtually unlimited supply of global content, photos, video, and social networks. In addition, you can also access an array of communications tools like phone, email, SMS text messaging, and GPS mapping. That is a lot of communications power in one little device!
Now what if we want to harness the power of our smartphones to make the physical world around us more engaging, to take what are traditionally "offline" media experiences and make them interactive - that's where the idea of "Connected Media" comes in.
So how does Connected Media work? The key is to create a bridge between offline and online media. Three of the most common options for creating this bridge include QR Codes, NFC tags, and Short URLs:
Critical Step: Connecting to the Online Content - To tie it all together, it's critical to bridge the phyical with the "online" content. As such, using Connected Media strategy correctly involves utlizing Mobile Landing Pages. Ultimately, after the user interacts with the QR code, the NFC tag, or the short URL, they are directed to a mobile-friendly landing page where they can take action and/or view interactive content on their smartphone.
Regardless of the technology that is used to bridge offline and online media, there are a wide range of possibilities for how Connected Media can be applied in practical usage across a range of industries, including:
Basically, anything you can do on the Internet, you can do with Connected Media. Examples of Connected Media use cases include:
Connected Media will forever change the way we interact with the world around us. The technologies may change over time, but the idea of bridging offline and online experiences will remain as the fundamental interaction that makes Connected Media one of the more exciting developments in emerging communications strategies.
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