Advice to Marketers in 2014:
Stop "Engaging" without Thinking
Posted on January 2nd, 2014 by Jason Summerfield
In recent years the concept of “engagement” has grown to become a staple strategy in marketing, advertising, web development, PR and communications in general. The think...Read More FedEx Office, Incentives, and QR Codes
Posted on December 30th, 2013 by Timothy Boyle I was at the local FedEx store yesterday to print out some documents, scan, and email them (my office printer/scanner broke) to ensure I have health insurance coverage for next year--perhaps...Read MoreProduct Packaging, Food, and QR Codes
Posted on December 29th, 2013 by Timothy Boyle One of the many great uses for QR codes is on product packaging, and recently while I was at the super market doing my usual food ...Read MoreQR Codes on Technical Apparel
Posted on December 26th, 2013 by Timothy Boyle I was at the Alpine Shop—a ski, snowboard and winter apparel store—in Burlington, Vermont last week and was searching for some new technical apparel for the ski season. Most of the apparel all ...Read More