If you ask your employees to define “marketing,” you’re likely to get a different answer from each of them. That’s because marketing touches on both the creative and the technical aspects of every business. Organizations must combine their “left brain” intuition for an ad message with the “right brain” evaluation of the many mediums, processes, and technologies available to deliver it.
Today’s challenge is that there are more of those mediums, processes, and technologies than ever before. But that’s also the good news, because more marketing options means more sales opportunity. The key is getting your various marketing vehicles working together. And that’s where mobile comes in. More than just another cool marketing fad, mobile tools are the foundation of a concept we like to call Connected Media™. They’re like a marketing glue, providing a critical link between traditional marketing vehicles (like flyers and billboards) with their websites and virtual brands.1 Comment | Tags: Digital Strategy, Marketing, Mobile, Mobile Marketing Best Practices Read more by Al Moore