Qfuse Blog - QR Code, NFC, and Mobile Marketing News

Mobile: The Foundation of Today's Connected Media ™

Posted on April 23rd, 2012 by

If you ask your employees to define “marketing,” you’re likely to get a different answer from each of them. That’s because marketing touches on both the creative and the technical aspects of every business. Organizations must combine their “left brain” intuition for an ad message with the “right brain” evaluation of the many mediums, processes, and technologies available to deliver it.

Today’s challenge is that there are more of those mediums, processes, and technologies than ever before. But that’s also the good news, because more marketing options means more sales opportunity. The key is getting your various marketing vehicles working together. And that’s where mobile comes in. More than just another cool marketing fad, mobile tools are the foundation of a concept we like to call Connected Media™. They’re like a marketing glue, providing a critical link between traditional marketing vehicles (like flyers and billboards) with their websites and virtual brands.

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Using QR codes in Political Campaigns

Posted on April 4th, 2012 by

Over 50% of Americans now own a smartphone, and the number of Americans who have scanned a QR code continues to climb, reaching over 20 million as of October 2011.  As people have begun to familiarize themselves with this relatively new technology it has quickly become a marketing tool political Parties and campaigns can no longer ignore.

Below are five ways a political campaign might take advantage of QR codes as a new way to engage voters and campaign supporters.

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