When creating a QR code that resolves to a URL it is generally advantageous to keep your URLs short, so that the code only needs to hold minimal data and can therefore be sized smaller and will scan more reliably. Codes that have long URLs embedded within them require the data to be more dense and therefore need to be somewhat larger.
To easily create short URLs for QR codes, many people opt to use a URL shortening service such as bit.ly and goo.gl . The obvious advantage being that such services allow you to take a long URL and immediately make it short, meaning your QR code is nice and small, with only minimal data. Another advantage is that these services will provide some basic stats on how many times the link has been clicked over time, so if you only use the link for a QR code you can get a sense of scan performance.
While URL shortening services like bit.ly and goo.gl are extremely practical for generating short URLs to share as links on the web, in email and social media posts, they are not well-suited for professional-grade QR code publication and management. Sure, these services are preferable compared embedding a long URL directly into a QR code, but it’s important to understand that they are not ideal.
The reason that bit.ly and goo.gl are not ideal for QR code campaigns, is because the destination URLs cannot be changed once your QR code is published. This means that the QR code you create using one of these services will always go to the same place and is locked forever. It’s not hard to imagine how this can be problematic when you are producing printed materials with QR codes (e.g. advertisements, displays, packaging, labels, business cards, brochures, publications, etc) – what happens if you want to change the destination of the code at some point after it’s printed? If you’ve use bit.ly or goo.gl to create your QR code you’re out of luck.
In order to maintain true control over your QR codes, even after they’ve been printed and published, you need to use a professional system (e.g. such as Qfuse) that generates dynamic QR codes. Dynamic QR codes allow you to change the code’s destination at any time, according to your business needs. Such management features, combined with powerful qr code scan analytics, is the only way to ensure that you can maintain complete control and measurement of your code’s performance throughout its lifecycle.
If you simply need a QR code for personal use than bit.ly and goo.gl are probably sufficient for your needs. But if you’re planning a professional campaign with any longevity, you’ll want to make sure you use the right tools for the job, so look elsewhere.No Comments | Read more by Jason Summerfield
A “Cheat Sheet” for Getting Started with QR Codes
Ok – so here’s the deal. If you don’t know the first thing about using QR Codes and/or Mobile Landing Pages for marketing and engagement, this quick post will focus as a decent “cheat sheet.” I’ll layout the basics first and then explain how our platform, Qfuse, can help easily and cheaply:
Preliminary) If you know NOTHING about QR Codes at all, here’s a great 1-minute overview to lay the groundwork – http://qfuse.com/learning/
Ok – now that you know what a QR Code IS, how can it be useful to you and why consider Qfuse? Good questions. Well here are 5 key points:
1) QR Codes are a great way to do engagement. We just published a great piece on this in our partner ExactTarget’s blog. I know it’s about a page long, but worth reading to get a sense why this is helpful: http://www.exacttarget.com/
2) QR Codes allow you to connect offline and online media. We call this “Connected Media.” Essentially with QR Codes you’re able to take any marketing collateral on which you can print (e.g. brochures, business cards, flyers, posters, etc) and extend the delivery and sounding board for your message/marketing. This allows you to now convey virtually an unlimited amount of additional info and interactive content which a static, printed piece of paper never could. For example you can add video or social media or seek immediate lead capture via a contact form, etc. Read more here: http://qfuse.com/
3) Our platform is dynamic, mobile-focused, and has analytics to track your success. You can print codes and then change where they direct anytime after printing. Our codes allow you to direct to mobile-friendly content for easy engagement. And Qfuse also tracks the results of how well your scans perform and what content people click on after scanning a code. Because we believe knowledge is power and leads to greater ROI. Read an overview on our feature-set here: http://qfuse.com/qr-
4) If you do decide you want to go into QR Codes and the mobile web, it’s important to chose your vendor wisely since otherwise you may miss out on valuable features and capabilities. See what sets Qfuse apart here: http://qfuse.com/learn-
Lastly) Pricing. It’s FREE to get started. Try it out! No obligation. Basic plans with a single landing page are permanently free. After you start using it and you want to manage multiple advertising campaigns and/or you need more features, it starts around $12. So we’re not talking big money here, folks. :-)
Don’t Drop The Ball With Your QR Code/Marketing Campaign!
1 Comment | Tags: how do i use qr codes for marketing, i know nothing about qr codes, man!, qr codes are weird, qr codes for marketing?, qr codes lead to greater ROI, qr codes? what the hell, what are qr codes Read more by Sean Dempsey