Qfuse Blog - QR Code, NFC, and Mobile Marketing News

Google's Mobile Search Changes - Are You Ready for Mobilegeddon?

Posted on April 6th, 2015 by

Mobilegeddon - Are You Ready?

“Mobilegeddon!”–as it has been so dubbed–is an algorithm that will make mobile-friendly websites in Google’s organic search a priority. As mobile usage increases by the multitudes on a daily basis, it is the logical choice for Google to want to provide their mobile users with mobile websites.

So now you’re asking… ”How do I know if my site is mobile or not?” Check things out for yourself by simply searching for your site on Google. With a mobile device, check to see if your site has the “Mobile-Friendly” label by it in the organic search results. In addition, the Google developers didn’t want users to feel completely alone in this, so try out their mobile-friendly test:
https://www.google.com/webmasters/tools/mobile-friendly/

If you get the “Mobile-Friendly” label by your site when you search, or if you receive the “Mobile-Friendly” analysis in Google’s test, then congratulations! You’re good to go for April 21st.

However, if you receive the ‘Not Mobile-Friendly’ diagnosis, then it’s certainly time to make some changes.

It goes without saying: ideally your website should be mobile-friendly. It is 2015 after all and more than half of all web viewers are surfing on a mobile device.

However, there are still a large number of businesses and organization that do not have a mobile website. With knowledge of Google’s recent announcement of a pending update, paired with the continued expansion of mobile usage, it is undeniable that your site must be mobile-friendly.

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

So what does this really mean? In short, if your website is not mobile-friendly by the end of April, your site will suffer from diminished search rankings – which will lead to less site visits, and which will, in turn, ultimately lead to fewer customers.

To make things crystal clear: Make the change, or suffer the consequences.

There are a number of methods for creating a mobile-friendly website – one simple approach is to use the Qfuse mobile website builder to easily create a full-featured mobile-friendly website. Another approach is to invest in building a “responsive” web presence using responsive web design–an approach that scales a single website to the screen size of the device displaying it. Whichever option you choose, do it fast. The deadline is around the corner.


 

Contact us today if you’d like to learn more and how Qfuse can help you beat the clock and make the most of your mobile presence.
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NFC Usage Statistics & Qfuse Functionality

Posted on September 24th, 2014 by

NFC Usage Statistics

It is hard to say the actual usage of U.S. phones with NFC enabled. Most devices these days have NFC capability, but the one big exception has been iPhone, which as most people know has huge market-share. A significant development has been that the latest iPhone 6 does have NFC, but it appears to be locked down only for the Apply Pay feature at this time. Still, many speculate that this is a positive indication for future growth of NFC. If you search around the web, you can find many articles speculating on NFC growth, for example: http://www.cnet.com/news/nfc-enabled-cell-phones-to-hit-416-million-shipments-report/.

Because NFC is still an emerging technology for many/most users (even those who have it and may not be aware of it) it’s typically a best practice to also include a QR code and/or a short-URL (Qfuse also generates short-URLs) in order to provide an alternate method of engagement for non-NFC users. But it really depends on your use-case and target audience/device.

Qfuse URL Structure & Default Functionality

By default our Qfuse platform’s mobile site URLs are formatted as qfuse.com/site-name. However, with an Enterprise account we have the capability to also have sites resolve to a custom URL of our clients’ choosing; so it would be your-url.com/site-name. This way our clients can can provide their customers the direct URL (or link to the URL) and it would show on their custom domain.

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iPhone 6 brings NFC to the masses; how NFC and Qfuse can boost your profit

Posted on September 11th, 2014 by

Tuesday, Sept. 9, 2014 saw Apple release its newest version of iPhone to the public – the iPhone 6, complete with a larger screen, back to the bevelled edges, and even NFC. NFC, short for “near-field communication”, allows for your new iPhone to talk to other devices. Although Apple’s main focus is Apple Pay – where you can pay for your coffee or lunch with the tap of your phone – the NFC tag, in combination with Qfuse, can greatly enhance a business’ marketing potential.

Imagine a customer walking into a store, seeing your product, and being able to tap their phone on a nearby advertisement and automatically viewing a video, or visiting your website. This has even more advantages if you happen to have an e-commerce store; for example, say you sell shoes. A customer walks in, falls in love with a style of shoe, but the store doesn’t have the color they want. Enter NFC – the customer can tap on the advertisement and instantly get a list of nearby stores that carry your shoes – and have the color in stock.

The possibilities to using NFC are endless; customers who tap can receive a percentage off one of your products; someone interested in your service can tap to sign up for an e-mail list. The technology can even expand to outside of a store. Billboards on bus stops can contain NFC tags, which can be tapped for more information; they can also be embedded within stand-alone posters in malls or grocery stores, directing the customer to a sale or new product within the vicinity. This is advertising in its most interactive … any matter of information can be directed to the tapped smart phone, such as current and local reviews, website landing pages, even app download!

Qfuse can help manage your NFC-enriched promotions, from one NFC tag to a 100 or more. By tracking the amount of people who use the NFC, including where they are, what time of day, etc., you can improve your promotions immensely. Qfuse can also generate unique, user-friendly mobile landing pages – so that when someone does use your NFC, they are brought to a landing page that shows beautifully on any mobile phone, and includes all of the important details.

What about the smart phone users who are not NFC-enabled? Qfuse allows you to generate QR codes that link to the exact same places as the NFC tags do; ensuring your entire audience is covered, no matter what phone they carry. As well, the software-as-a-service allows you to pass along the data from your NFC codes to other programs, including Salesforce. Data are one of a business’s most important tools—and can be highly effective when used properly.

NFC isn’t a new technology – it’s been around in Android phones for a while now. According to Statista, Apple has about 19.8 per cent of the mobile market, so far in 2014. And since Apple is so good at advertising its features, NFC is on the verge of booming – meaning now is the best time to get ahead of your competitors and get started with NFC and Qfuse.

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Mobile Website Builder with Advanced Analytics

Posted on March 31st, 2014 by

We’ve launched a video showing how Qfuse can be used as a mobile website and landing page builder.  Check it out below!

Here’s a transcript of the video.

Qfuse makes it easy to produce great-looking mobile websites and landing pages that are optimized for display and performance on smartphones, like iPhone, Android, and Windows Mobile.

Our professional mobile website builder is loaded with features and allows you to see all of your edits as you work, in real-time

Quickly customize your mobile landing page to match your brand by uploading your logo and customizing your color scheme.

Choose a mobile website template from our template library or define your own custom style with a few clicks.

Create mobile pages with text content, image galleries, videos, and social media capabilities. Qfuse also makes it easy to add interactive features to engage your users, such as click-to-call buttons, customizable contact forms, and GPS mapping with Google Maps. Best of all, Qfuse has industry leading real-time analytics to show exactly how your mobile pages perform and what visitors do on your site.

Whether you’re a small business that needs a simple mobile-friendly version of your regular website, an agency that needs to efficiently build and manage thousands of mobile landing pages for your ad campaigns – or anything in between – Qfuse has you covered.

Let us know what you think of our latest video below!

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Help! I Don't Know The First Thing About Using QR Codes!

Posted on February 20th, 2014 by

QR Codes - I Don't Know Anything About QR Codes!

A “Cheat Sheet” for Getting Started with QR Codes

Ok – so here’s the deal. If you don’t know the first thing about using QR Codes and/or Mobile Landing Pages for marketing and engagement, this quick post will focus as a decent “cheat sheet.” I’ll layout the basics first and then explain how our platform, Qfuse, can help easily and cheaply:

Preliminary) If you know NOTHING about QR Codes at all, here’s a great 1-minute overview to lay the groundwork – http://qfuse.com/learning/what-are-qr-codes (read this first)


Ok – now that you know what a QR Code IS, how can it be useful to you and why consider Qfuse? Good questions. Well here are 5 key points:

1) QR Codes are a great way to do engagement. We just published a great piece on this in our partner ExactTarget’s blog. I know it’s about a page long, but worth reading to get a sense why this is helpful: http://www.exacttarget.com/blog/qr-codes-and-mobile-landing-pages-for-list-building-and-engagement/

2) QR Codes allow you to connect offline and online media. We call this “Connected Media.” Essentially with QR Codes you’re able to take any marketing collateral on which you can print (e.g. brochures, business cards, flyers, posters, etc) and extend the delivery and sounding board for your message/marketing. This allows you to now convey virtually an unlimited amount of additional info and interactive content which a static, printed piece of paper never could. For example you can add video or social media or seek immediate lead capture via a contact form, etc. Read more here: http://qfuse.com/features/connected-media

3) Our platform is dynamic, mobile-focused, and has analytics to track your success. You can print codes and then change where they direct anytime after printing. Our codes allow you to direct to mobile-friendly content for easy engagement. And Qfuse also tracks the results of how well your scans perform and what content people click on after scanning a code. Because we believe knowledge is power and leads to greater ROI. Read an overview on our feature-set here: http://qfuse.com/qr-code-features

4) If you do decide you want to go into QR Codes and the mobile web, it’s important to chose your vendor wisely since otherwise you may miss out on valuable features and capabilities. See what sets Qfuse apart here: http://qfuse.com/learn-more/what-sets-qfuse-apart

Lastly) Pricing. It’s FREE to get started. Try it out! No obligation. Basic plans with a single landing page are permanently free. After you start using it and you want to manage multiple advertising campaigns and/or you need more features, it starts around $12. So we’re not talking big money here, folks. :-)

Info here: http://qfuse.com/get-started/packages-and-pricing

Don’t Drop The Ball With Your QR Code/Marketing Campaign!

SO MANY people and organizations use QR Codes very incorrectly; but when using Qfuse you really can’t screw it up. :-)  But if you have any questions let us know since we’re here to help.


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