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2020 and Beyond: QR Codes at the Dealership

Posted on February 14th, 2021 by

This blog is the second of three in a series that focuses on how QR codes are becoming more immersed in our lives and in our actions.  After the year of the pandemic, we’ll continue to see QR code use surge in 2021.  Buying a new car? You may lean more on a QR code – and less on a salesperson – at the start of your shopping experience.

Circling back to our previous article, QR codes can be used by car dealerships to make the overall buying experience for the consumer much less stressful. Those long sheets of paper containing the vehicles’ information displayed on a side window is difficult to understand and is almost impossible to compare with other vehicles; the consumer is left struggling to remember which information applies to which vehicle. QR codes can easily rectify this issue. By simply placing QR codes on the vehicles, customers and sales representatives alike can scan the code to quickly get all of the relevant information about the car, allowing for easy comparison shopping. Furthermore, the author suggests that dynamic QR codes can be implemented by car dealerships to allow for regular updates regarding the vehicle information.

Businesses are certainly already taking advantage of the applicability of QR codes in the automotive inventory merchandising sector. One company, DealerCarSearch, enables car dealerships to easily display an informational QR code on any vehicle’s window as a sticker. According to their website, “The QR Code links shoppers directly to the Vehicle Detail Page on your website. This hi-tech feature converts after hours lot walkers and window shoppers into solid leads for your dealership when your Dealership is closed.” This concept can be taken even further, with the possibility of dealerships advertising particular vehicles in newspapers, magazines, and even social media all through a QR code.


QR Codes – https://www.dealercarsearch.com/qr-codes-for-car-dealers.aspx

Choudhary, Sneh Ratna. “Why 2021 Is the Year of QR Codes.” Beaconstac RSS, 24 Dec. 2020, blog.beaconstac.com/2019/02/why-2019-is-the-year-of-qr-codes/.

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2020 and Beyond: QR Codes on Packaging

Posted on February 7th, 2021 by

With everything the pandemic brought to 2020, the year was a spotlight shining brightly on how touch-free solutions and QR Codes are to be a major part of not just our dining or shopping experience, but are fully a part of lives today, tomorrow, and well into the future.

We fully expect see a massive surge of QR code use into 2021.  This blog is the first of three in a series which will focus on how QR codes will continue to develop and grow in the future.

When shopping, product packaging is a crucial aspect of consumer decision-making. In fact, in her article “Why 2021 is the year of QR codes” author Sneh Ratna Choudhary shares with readers that approximately 1/3rd of consumer decision making when shopping is solely based on a product’s packaging. Choudhary further reiterates this point with the realization that QR codes are the answer to the ever-present marketing problem of creating a minimalistic yet aesthetically pleasing design. The author also touches on QR codes being required with GMO products in the U.S.; supplying the consumer with an easy way to learn more about the ingredients within the product.

Today’s consumer is not only concerned about ingredients in GMO products, however. According to a 2020 consumer behavior report published by Deloitte, current and future consumers will most likely be making purchasing decisions based on a newly understood set of parameters, including: nutritional awareness, sustainability, and social responsibility. In his article titled “QR Codes on Food: How QR Code Food Uses Engage Customers”, the author addresses these three purchasing parameters and how QR codes can be effectively implemented with each. Firstly, the author highlights that only about one of every 3 people check the nutritional labels on the packaged food they eat, even though approximately 63% of the population want to eat healthy “most or all of the time”. Scott outlines that providing nutritional information via QR code, something that subsequently isn’t restricted by the space on product packaging, allows manufacturers the ability to add a more detailed set of information that is invaluable to consumers. Scott urges manufacturers to take advantage of the greater flexibility with the QR code, as consumers can be made easily aware of allergy information, social responsibility initiatives, instructions, sustainability certifications, and more with a simple scan. This also opens the door for the possibilities of food traceability. As the author outlines, “a running account of where [a product] originated, was manufactured, and was distributed along with relevant information about those production, manufacturing, and distribution facilities [can all be traced using a QR code]. Scott further emphasizes that QR code traceability can also take into account the present status of products, such as product recalls, updates regarding production facilities/fulfillment centers, and any other relevant information in regards to the product’s present supply chain status.

It is clear that the use of the QR code will continue to grow exponentially into 2021, with QR code food labels just one of many versatile uses of the technology.


Choudhary, Sneh Ratna. “Why 2021 Is the Year of QR Codes.” Beaconstac RSS, 24 Dec. 2020, blog.beaconstac.com/2019/02/why-2019-is-the-year-of-qr-codes/.

Scott. “QR Codes on Food: How QR Code Food Uses Engage Customers.” SproutQR, SproutQR, Inc., 1 Sept. 2020, www.sproutqr.com/blog/qr-code-food.

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QR Codes to Register Voters

Posted on October 26th, 2018 by


QR Codes to Register Voters

The student-led protest group, March For Our Lives, which emerged after the tragic events that took place at Marjory Stoneman Douglas High in Parkland, FL, has gotten innovative with their use of QR Codes in their focus on opposing gun violence.

Former Stoneman student, Jammal Lemy, a local T-shirt designer, was asked by the group to design t-shirts to help fund their tour around the US. The shirts depict and American flag-like symbol with a QR Code where the stars would be.

The stripes have been altered, with several more added an varying thickness resembling linear barcodes. The objective is to help register as many youth voters as possible for the November midterms. Simply scanning the QR Code with their smartphones sends the scanner to a voter registration page.

With 38 states allowing online registration, the shirts will likely make an impact (especially in the upcoming November elections). In fact, it has been reported that as of a week ago approximately 10,000 people have already registered to vote by simply using the shirts — and utilizing QR Codes!

 

References:

dezeen.com // Photo Cred, dezeen.com.

axios.com

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Mobile Pay is Booming in China (QR Codes Utilized as Payment Links)

Posted on February 10th, 2018 by


Some of the biggest news to come out of China recently is that cash is no longer king. In fact, cold hard dollars and cents are effectively dead there. The Chinese have taken massive steps to live in the financial future by using mobile pay almost exclusively. And, at the crux of mobile pay, is the QR Code – scan the code, pay for your purchase, get on with your day. China and its love affair with mobile pay can be analyzed in four major touch-points:

1. In 2016, mobile payment volume in China doubled to $5 trillion, according to Hillhouse Capital’s Analysis data.
2. In mainland China, both service providers and stores have become increasingly mobile-pay centered around apps such as Alipay and WeChat Pay. In fact, WeChat Pay cornered 40 percent of the mobile payment market, and Alipay took more at 54 percent during one quarter according to an extensive financial study. Alipay is owned by an affiliate of Alibaba’s Ant Financial Services, and it boasts 520 million users on its international website.
3. Mobile pay has grown so fast in mainland China that foreigners can find it quite difficult to go about completing even the most basic transaction without it.
4. Mobile transactions’ dominance in China could also lead to better data collection by their government.

QR Codes Vs. Cash

At one time, when shopping or eating out with local friends, the Chinese consumers would ask a merchant if they accepted credit cards, while now they ask if they accept WeChat Pay or Alipay. Then, they pay simply with the scan of a QR code right at the table or a customer shows a code to a store clerk on their Smartphones. In fact, the Chinese often joke that a beggar would prefer a mobile pay donation to cash.

Spreading to Other Countries

The mobile pay habit that has taken over China has started to trickle in to some other countries. More than six million people from China went traveling abroad last fall for their national holiday called “Golden Week.” That travel – plus China’s change to using mobile payments and QR codes – ended up putting a certain amount of pressure on places like Hong Kong and Japan to start adopting mobile payment services, since they are popular destinations for Chinese tourists. In fact, the total number of stores that accept mobile payments is expected to double to approximately 45,000 stores this year, according to a report from Nikkei.

Major Progress

So, as mobile pay has completely changed the daily commerce in China, an entire society that was once limited only to using bills that were less than 100 Yuan denominations has now become one where QR payment codes are the norm. Since there is very little red tape in China coupled with a financial system that is much less developed, the Chinese have actually managed to surpass most developed world in the practice of readily accepting mobile payments.

300 Trillion Yuan by 2021

According to CLSA, a research investment company in Hong Kong, the volume of Chinese electronic payments could quadruple by the year 2021 all the way up to 300 trillion Yuan. In addition, according to Research, mobile payments in China rose to $5.5 trillion in 2016. That’s approximately 50 times the size of the $112 billion market in the U.S.
For the Chinese imports that the States have brought in over time, the writing is on the wall that mobile-pay, and those QR Codes associated, are only set to grab a larger hold on payment methods other time.

What This Means for Countries Outside of China

While countries such as the United States may not be going completely cashless or cardless in the very near future, the momentum toward a fully digital currency is inevitable. With this, QR codes will remain one of the most practical ways to facilitate such transactions. While it may not be a sexy new technology, QR Codes are reliable, platform independent, and ubiquitous worldwide.

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Apple Breathes New Life into QR Codes: Updated iPhones Support Native QR Code Reading

Posted on February 1st, 2018 by


2018 is set to be a huge year for the QR Code world as iPhones updated with iOS11 now fully support QR Code reading natively. For the first time ever, the camera app built in to your smartphone can quickly and easily (and we mean super easily), read QR Codes.

For those in marketing and advertising, this opens up a whole new landscape of possibility. No more having to install a third party app. No more issues with downloading. No more ads, no more dilemmas with readability, no more – in essence – slowing the rebirth of QR Codes!

As it’s the holiday season and you’ve been out and about shopping, you’ll see more and more products boasting their QR Codes. To get details on the specific product, all you’ll have to do is pull out your iOS11 equipped iPhone, open the Camera, and point it at the QR Code. From there, the screen will show a small box in the upper part of the screen with the QR Code type and the action to be performed. The camera will recognize a URL for the product, and the iPhone will suggests opening the product website in the browser.

Beyond your holiday shopping, there are a number of other ways that QR Codes, and this new utility that the iPhone camera presents, including:

– Apple now allows easily connecting to Wi-Fi networks directly through a QR Code.
– Adding a date to your calendar for 2018? With a calendar QR Code, users can encode an event to a QR Code that is added their iPhone’s calendar upon scanning.
– A QR Code with a message encoded can be sent as a SMS message.
– QR Codes with mobile deep links encoded can bring user right into an app.

Apple’s iOS11 built in camera utility is fully supportive of QR Code reading and it’s reliable, quick, and super easy (did we say that already?). No longer needing a third party app to read QR Codes will cause more and more businesses, brands, and marketers to utilize the QR Code. Simply put, the QR Code will take major steps towards being a viable marketing tool in 2018.

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