Qfuse Blog - QR Code, NFC, and Mobile Marketing News

QR Codes...on Bumblebees?

Posted on November 30th, 2018 by

Often we read about QR codes being used to sell or market goods to consumers, but here is a new use – bumblebee research. Researchers have created a new way to study the buzzing bees – attach QR codes to their backs. Using a special vacuum, the bees are collected and put in a refrigerator to chill thereby rendering them immobilized. Once immobilized, very small, simplified QR codes are superglued to their backs. Previously researchers would stand over colonies, tracking the behavior of individual bees. Its hard to believe they would not confuse the bees as they all look similar. The system, called BEEtag, allows cameras to automatically monitor hundreds of bees at all times, allowing reseachers to learn about their personalities and interactions. Bumblebees may all look alike, but research using QR codes has shown that they actually have lots of personality. Some are more active than others, some forage all day, and other remain more in the nest. With bee populations on the decline recently, this information is certainly important and the implications for other similar research methods are aplenty. For example, it has been suggested that pesticides may have to go through testing with BEEtag before receiving regulatory approval. Assistant Professor Stacey Combes’ research with former Harvard graduate student James Crall on this was recently published in Nature Communications. Great to see people using QR codes to help our insect friends.

 

wired.com/story/why-these-bumblebees-are-wearing-itty-bitty-qr-codes/ (Image Credit)

biology.ucdavis.edu/news/stacey-combes-and-why-these-bumblebees-are-wearing-itty-bitty-qr-codes-wired

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QR Codes & Foodservice (Codes on Burger Buns!)

Posted on November 19th, 2018 by

Restaurants have been adding interactive technology to their tables allowing users to view the menu and order on a tablet – there are even games for kids. Some of these tablets allows diners to pay without waiting for a check to be delivered. Pretty convenient, right? It gets better. A Japanese restaurant in London has become one of the first in applying the QR code technology in the kitchen. ICHIBUNS has created the first burger bun branded QR code. The company has partnered with mobile-payment servicers, Zapper. The idea is supposed to allow customers to make easy, fast, and safe payments for the food by scanning the code on the bun with a smartphone. Diners can leave a tip and split the bill. Users need to download the app to pay which is made simple – all they need to do is scan the QR code on the bun.

To incentivize users, ICHIBUNS is offering customers £7 off their first bill and other exclusive rewards. Benjamin Goldkorn, CEO of ICHIBUNS, said: “Our goal with ICHIBUNS was to be a restaurant experience like no other, and our partnership with Zapper is a great way to achieve this, allowing us to be at the forefront of hospitality innovation by offering much more than just a payment service. Combining it with our own app also allows us to give something back to our amazing, loyal customers, with discounts and prizes available to win.” We think it is safe to say this would be an experience like no other. Our question was what if you’re starving and quickly bite into that juicy wagyu beef burger only to realize that part of the QR code is now missing? Fear not. Your QR code is also printed on the menu.

 

 

References:
foodserviceequipmentjournal.com/first-burger-bun-branded-qr-code-puts-a-new-stamp-on-kitchen-tech/
standard.co.uk/go/london/restaurants/you-can-pay-for-this-burger-with-the-qr-code-on-its-bun-a3927991.html (IMAGE CRED to this site).

 

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