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How Real Estate Agents Can Utilize QR Codes

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Real-Estate-Postcard-with-QR-CodeAs a Real Estate Agent you need to do whatever you can to stand out to increase the possibility of a sale.  Unfortunately you cannot be everywhere at once, nor can your standard marketing materials.  Luckily though, there is a remedy for this problem, and that same remedy will allow you to stand out and hopefully in turn increase the likelihood of a sale.  The remedy, of course, is the QR code.

Now I assume you wouldn’t be reading this blog if you didn’t know what a QR code was, but in case I assume wrongly, here is a brief explanation.  A QR code is a 2-D bar code that can be scanned by all of your typical smart phones.  Upon scanning you can direct the user to a landing page of your choice, whether it be a video, article, your website or really anything you can imagine.

For the Real Estate Agent the uses of such a technology are many.  So let’s discuss a few of those possibilities here.

Placing QR Codes on Real Estate Signage

What happens when someone drives by one of your listings but you aren’t there to help them out or provide them with relevant information?  In all likelihood you will miss out on a sale.  What if, on the other hand, you could provide the passerby with the information they would have received from you if you were standing there waiting for them as they randomly stopped by one of your locations?  This would certainly go a long way to helping you make a sale wouldn’t it?  Of course it would, and with a QR code this is exactly what you will be able to do.  By placing a QR code on your signs for each individual listing, a passerby can stop, scan your QR code and be taken to all the relevant information on the house in front of them.  By doing this you can quickly generate new sales leads.  You might have a video of the inside of the house on the landing page, an informational section with all of the house specs, information about the neighborhood and school districts, and whatever other information you deem important on the mobile landing page for smartphones.  Perhaps you also link to other similar listings in the area, and include your contact information so they can easily get in touch with you.

Drive Interest with QR Codes on Business Cards and Printed Marketing Material

This use of the QR code above can also be used in a similar way by including a QR code linking to each individual listing in all of your print advertisements and marketing material.  If you marketing material is not of a specific listing though, you might direct the landing page to your general web site.  This would probably be ideal for your QR code on your business card for example.

Using a Mobile Marketing Solution

Due to the many QR codes needed—at least one per listing—you want to make sure you have a mobile marketing management platform that makes the management of QR Codes easy and is inexpensive.  You also want to make sure all landing pages are mobile optimized, that is, make sure they direct the user to a mobile website and not a desktop web site.  It would help to have the platform you are using automatically create a mobile website for each of your QR codes to direct to; you know, like this one.  It is incredibly important to read our best practices page before using QR codes, otherwise your QR code use may be a waste of your time and resources.

QR codes can be a Real Estate Agent’s best friend and greatest tool.  Just make sure you are using it properly and wisely.