Posted May 22, 2012 by Sean Dempsey
So we talk about them a lot on this site, but just what is a QR Code? Well, if you live in the U.S. you may have begun to notice some unusual-looking square boxes appearing in print publications and advertisements. These 2D matrix barcodes are called QR Codes , or Quick Response Codes.
QR Codes are similar to the standard bar codes that currently appear on all types of consumer products (think bottom of your favorite breakfast cereal). However, QR Codes can contain much more information than traditional barcodes.
You can think of a QR Code as a paper-based hyperlink that connects the physical world with the online world. For marketers, your unique QR Codes allows advertisements, brochures, posters - even clothing or billboards - to direct users to a mobile landing page. This integration between print and web via mobile adds a new dimension of communication to any marketing or outreach effort.
A QR Code works by simply scanning the code with a mobile device that is equipped with a camera and QR Code reader application. These applications can be downloaded for free on popular smartphone platforms such as iPhone and Android.
Once the QR Code is scanned, it is translated into actionable information, such as a text message or opening a mobile web page.
Want to learn more about using QR Codes in your print marketing? We'll gladly provide you with personalized tips!
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