Qfuse Blog - QR Code, NFC, and Mobile Marketing News

Help! I Don't Know The First Thing About Using QR Codes!

Posted on by

QR Codes - I Don't Know Anything About QR Codes!

A “Cheat Sheet” for Getting Started with QR Codes

Ok – so here’s the deal. If you don’t know the first thing about using QR Codes and/or Mobile Landing Pages for marketing and engagement, this quick post will focus as a decent “cheat sheet.” I’ll layout the basics first and then explain how our platform, Qfuse, can help easily and cheaply:

Preliminary) If you know NOTHING about QR Codes at all, here’s a great 1-minute overview to lay the groundwork – http://qfuse.com/learning/what-are-qr-codes (read this first)


Ok – now that you know what a QR Code IS, how can it be useful to you and why consider Qfuse? Good questions. Well here are 5 key points:

1) QR Codes are a great way to do engagement. We just published a great piece on this in our partner ExactTarget’s blog. I know it’s about a page long, but worth reading to get a sense why this is helpful: http://www.exacttarget.com/blog/qr-codes-and-mobile-landing-pages-for-list-building-and-engagement/

2) QR Codes allow you to connect offline and online media. We call this “Connected Media.” Essentially with QR Codes you’re able to take any marketing collateral on which you can print (e.g. brochures, business cards, flyers, posters, etc) and extend the delivery and sounding board for your message/marketing. This allows you to now convey virtually an unlimited amount of additional info and interactive content which a static, printed piece of paper never could. For example you can add video or social media or seek immediate lead capture via a contact form, etc. Read more here: http://qfuse.com/features/connected-media

3) Our platform is dynamic, mobile-focused, and has analytics to track your success. You can print codes and then change where they direct anytime after printing. Our codes allow you to direct to mobile-friendly content for easy engagement. And Qfuse also tracks the results of how well your scans perform and what content people click on after scanning a code. Because we believe knowledge is power and leads to greater ROI. Read an overview on our feature-set here: http://qfuse.com/qr-code-features

4) If you do decide you want to go into QR Codes and the mobile web, it’s important to chose your vendor wisely since otherwise you may miss out on valuable features and capabilities. See what sets Qfuse apart here: http://qfuse.com/learn-more/what-sets-qfuse-apart

Lastly) Pricing. It’s FREE to get started. Try it out! No obligation. Basic plans with a single landing page are permanently free. After you start using it and you want to manage multiple advertising campaigns and/or you need more features, it starts around $12. So we’re not talking big money here, folks. :-)

Info here: http://qfuse.com/get-started/packages-and-pricing

Don’t Drop The Ball With Your QR Code/Marketing Campaign!

SO MANY people and organizations use QR Codes very incorrectly; but when using Qfuse you really can’t screw it up. :-)  But if you have any questions let us know since we’re here to help.


Did you enjoy this article?
Share
the
Love
Get Free Updates

About The Author:

Sean is one of the founding members of Qfuse. He enjoys technology and using it to solve marketing and business challenges. Sean works directly with the development team to manage the implementation of new features and functionality, while also overseeing day-to-day operations and business planning.


One response to “Help! I Don't Know The First Thing About Using QR Codes!”

  1. Sean Dempsey says:

    Looking to improve your marketing in 2014? Heard of QR Codes, but have no idea how they work or if/why to use them? Here's a quick 5-minute overview and "cheat sheet" on the basic premise and value of QR Codes and using Qfuse.

Leave a Reply

Your email address will not be published. Required fields are marked *

Time limit is exhausted. Please reload the CAPTCHA.