Help! I Don't Know The First Thing About Using QR Codes!
Posted on by Sean Dempsey
A “Cheat Sheet” for Getting Started with QR Codes
Ok – so here’s the deal. If you don’t know the first thing about using QR Codes and/or Mobile Landing Pages for marketing and engagement, this quick post will focus as a decent “cheat sheet.” I’ll layout the basics first and then explain how our platform, Qfuse, can help easily and cheaply:
Preliminary) If you know NOTHING about QR Codes at all, here’s a great 1-minute overview to lay the groundwork – http://qfuse.com/learning/
Ok – now that you know what a QR Code IS, how can it be useful to you and why consider Qfuse? Good questions. Well here are 5 key points:
1) QR Codes are a great way to do engagement. We just published a great piece on this in our partner ExactTarget’s blog. I know it’s about a page long, but worth reading to get a sense why this is helpful: http://www.exacttarget.com/
2) QR Codes allow you to connect offline and online media. We call this “Connected Media.” Essentially with QR Codes you’re able to take any marketing collateral on which you can print (e.g. brochures, business cards, flyers, posters, etc) and extend the delivery and sounding board for your message/marketing. This allows you to now convey virtually an unlimited amount of additional info and interactive content which a static, printed piece of paper never could. For example you can add video or social media or seek immediate lead capture via a contact form, etc. Read more here: http://qfuse.com/
3) Our platform is dynamic, mobile-focused, and has analytics to track your success. You can print codes and then change where they direct anytime after printing. Our codes allow you to direct to mobile-friendly content for easy engagement. And Qfuse also tracks the results of how well your scans perform and what content people click on after scanning a code. Because we believe knowledge is power and leads to greater ROI. Read an overview on our feature-set here: http://qfuse.com/qr-
4) If you do decide you want to go into QR Codes and the mobile web, it’s important to chose your vendor wisely since otherwise you may miss out on valuable features and capabilities. See what sets Qfuse apart here: http://qfuse.com/learn-
Lastly) Pricing. It’s FREE to get started. Try it out! No obligation. Basic plans with a single landing page are permanently free. After you start using it and you want to manage multiple advertising campaigns and/or you need more features, it starts around $12. So we’re not talking big money here, folks. :-)
Info here: http://qfuse.com/get-started/
Don’t Drop The Ball With Your QR Code/Marketing Campaign!
SO MANY people and organizations use QR Codes very incorrectly; but when using Qfuse you really can’t screw it up. :-) But if you have any questions let us know since we’re here to help.
