Qfuse Blog - QR Code, NFC, and Mobile Marketing News

QR Code Facts: (Almost) Everything You Ever Wanted to Know About QR Codes

Posted on July 23rd, 2018 by

  • There are two types of QR Codes: Static QR Code and Dynamic QR Code.
    • Static QR Codes→ What are they?
      • Static QR Code encodes info after it is generated
      • Once the code set it cannot be changed
    •  Dynamic QR Codes→ What are they?
      • Unlike Static QR Codes, Dynamic QR Codes are changeable. You make edit and change the Code whenever you would like
  • Where did QR originate?
    • Denso Wave, a Japanese company, created the QR code in 1994
  • What was the original purpose of the QR Code?
    • Denso Wave was a company in the automotive industry and the original purpose of the QR code was to track vehicles during manufacturing
  • QR Codes are used for
    • Transport Ticketing
    • Marketing
    • Entertainment
    • and More!
  • QR codes are literally everywhere these days!
    • Grocery stores, book stores, malls, MLB games, the snack bar at the beach… you name it, there’s a great change a QR Code is associated with it!
  • QR Code Random Notes:
    • QR Code represent data in four modes like- Numeric, Alphanumeric, Byte and Kanji
    • You can scan a QR Code from any direction for 360 degrees
    • QR Codes can hold a hundred times more information than a barcode.
    • Audi created the largest QR Code which was of 159 square meters.
    • QR Codes don’t have to simply be black and white! They can be in different colors like red or green.
    • Print media accounts for only 1% of all scanned QR codes.
    • A QR Code can be decoded even after up to 30% of damage
    • Over one-fourth of all scanned QR codes were scanned by 35-44 year old consumers.
    • QR codes can be password protected to prevent unwanted people from using your QR code
No Comments | Tags: , , , , , , Read more by

Artist Turns to Bitcoin QR Codes

Posted on June 28th, 2018 by

A street artist in Paris has developed a strategy to eradicate the “staving artist” persona. Pascal Boyart is a mural painter who is incorporating bitcoin QR codes in his artwork allowing him to leverage cryptocurrency and receive donations from members of the public who enjoy his work.

Absolutely brilliant.

According to some sources, the trend has caught on and driven a large volume of attention to Pascal, and people have been making contributions up to $1,000 in bitcoin. By including QR codes in his paintings and asking for donations, Boyart secured notoriety when one of his works – a mural painting of Rembrandt, the famous Dutch painter – began trending on the Bitcoin subreddit. Discussion on the forum noted that the mural was well done and that including the bitcoin QR code idea was innovative…and we cannot agree more.

New crowdfunding services like Patreon and Ulule are enabling artists like Boyart to be more fiscally independent, but for many reasons, those platforms do not do enough. Cryptocurrencies like Bitcoin have created a new viable option to help make cash-strapped artists make ends meet without leaving their fiscal stability in the hands of dealers or corporations looking to secure profits. Turning to the accessibility of QR Codes further helped to make this dream of Pascal’s into a reality. Paying with a bank mobile app using a QR code is the fastest and most convenient payment method available and, just as he mixed his paint colors, Pascal was able to blend QR Code payments and the hot commodity of Bitcoin to find success.

 

Cited:
http://bitcoinist.com/street-artistincorporating-bitcoin-qr-code-artwork/https://thenextweb.com/hardfork/2018/05/08/street-art-cryptocurrency-bitcoin-qr/https://btcmanager.com/street-artist-makes-0-11-btc-by-incorporating-bitcoin-qr-code-in-artwork/
Image via: Reddit
No Comments | Tags: , , , , , , , , , Read more by

Near Field Communications Technology – Connecting Everything Around Us

Posted on May 16th, 2018 by

Near field communications technology (NFC) is short-range wireless connectivity technology. Its in nearly every smartphone today and makes it easy and convenient to conduct transactions, exchange content, and link electronic devices. NFC enables technology in close proximity to communicate without the need for an internet connection. The technology is currently used in applications like Android Pay and Apple Pay, and has been adopted in some cities for transit use – just tap your transit card to a reader and go. Note that while NFC isn’t yet integrated into iPhone in a way that will work seamlessly for most users (outside of  this Apple Pay functionality), we impatiently await until it’s built right in (much like with Android devices).

In the future, it is possible that NFC use might replace the cards – credit and loyalty cards alike – in our wallets. Despite the success of NFC so far, there are still other applications of the technology.

For example, passive NFC “tags” are being put into posters and information kiosks to provide people more information, similar to how QR codes provide information by opening a website on the scanner’s phone. Google’s Daydream View VR headset uses the technology. Placing your smartphone into the headset triggers nearby tags to automatically download or launch the app.

An interesting possibility for NFC is the potential to revitalize brick-and-mortar retail stores. According to NextWeb, 90 percent of smartphone owners use their devices while in stores. “[B]rick-and-mortar stores are increasingly experimenting with omnichannel strategies that connect the dots between digital and physical experiences. They’re trying to meet consumers where they’re at, on their smartphones or on-the-go. And brands are increasingly coming up with creative ways to design memorable experiences to attract demographics like millennials within brick-and-mortar spaces.” Retail store, grocery stores, sporting goods stores – any store carrying consumer goods can see those goods become “smart” with the help of NFC tags.

Now, if you’re like us, you may have thought about security, especially because NFC occurs in the open air without the need of a protected internet connection. It might be of some comfort to consider that NFC chips can only be skimmed if someone puts a device within centimeters of your smartphone. However, apps like Apple Pay and Android Pay have developed security features to protect your information.

As TechRadar points out, “[t]he list of compatible devices is staggering and growing with time. It’s safe to say, if you’ve purchased a smartphone [or tablet] in the last few years, you should be ready to go.”

For more on NFC tags, click HERE or check out the sites below and do not hesitate to contact the team at QFuse with any questions, comments, or concerns!

https://www.techradar.com/news/what-is-nfc
https://thenextweb.com/contributors/2018/04/07/nfc-underdog-tech-set-explode-next-five-years/

No Comments | Tags: , , , , , , , , Read more by

Facebook Messenger QR Codes Link Up with MasterCard

Posted on March 18th, 2018 by

Mastercard is one of the largest credit card companies in the world and has announced that it will launch a Masterpass QR bot on Facebook Messenger in Nigeria, allowing the businesses in that country to set up digital money accounts to accept payments via QR codes. Masterpass QR will allow customers to accept or make purchases using their cell phones without needing cash or a physical credit card. To accomplish this initiative in Nigeria, Mastercard has partnered with Ecobank and Zenith Bank. “Every business owner is looking for ways to increase sales and draw new customers into their stores. By offering QR-based digital payments, smaller retailers can achieve these goals and create greater customer stickiness with little to no investment beyond the phone they already have,” said Jorn Lambert, executive vice president, Digital Channels and Regions, Mastercard. Masterpass QR opens up new channels of commerce for Nigeria’s businesses and enables them to create auditable transaction records, likely opening doors to other financial products such as loans to drive added growth.

For those interested in using this process, they just need to send a request to the Facebook bot to enable QR payments, receive approval from the bank, and set up an account. Once this is set up, business owners can begin accepting digital payments. Owners can print and display their specific QR code in their store enabling payments to be made by customers simply by scanning the code with their smartphone. Customers will also be able to pull up a QR code on their smartphone that can be scanned by the business. Once the QR code has been scanned, the online payment will be processed through the Mastercard network using M/Chip technology and the secure EMV infrastructure that retailers already have in place. The QR codes to be scanned will be governed under a common set of universal standards. Indeed, Mastercard worked with EMVCo to create standards designed to ensure consistency in the QR codes generated and captured on a consumer’s smartphone.

This latest development in payments via QR code has Mastercard enthusiastic as the company looks to advance the technology and expand its usage globally. “Today’s news builds on the momentum of our QR work in India and Africa,” said Ajay Bhalla, president of global enterprise risk and security for MasterCard. “We look forward to the adoption of the EMVCo global QR standards. In the meantime, we’ll continue to work with our customers and partners to make every device a secure way to pay and be paid.” Bhalla continued.

Currently, Mastercard is one of the four major credit card networks in the United States along with Visa, American Express, and Discover, and Mastercard and Visa have significant advantage in terms of acceptance worldwide. Mastercard had just under 32% of the number of cards in circulation at the end of 2016, and is said to have 25% of the total U.S. market share of purchase volume in 2017. With Mastercard and EMVCo pushing for adoption of their standards and payments technology on a global scale, it seems entirely possible that this sort of payment ability will soon may make its way to the United States. We patiently (and excitedly) await its arrival!

No Comments | Tags: , , , , , , , Read more by

Mobile Pay is Booming in China (QR Codes Utilized as Payment Links)

Posted on February 10th, 2018 by

Some of the biggest news to come out of China recently is that cash is no longer king. In fact, cold hard dollars and cents are effectively dead there. The Chinese have taken massive steps to live in the financial future by using mobile pay almost exclusively. And, at the crux of mobile pay, is the QR Code – scan the code, pay for your purchase, get on with your day. China and its love affair with mobile pay can be analyzed in four major touch-points:

1. In 2016, mobile payment volume in China doubled to $5 trillion, according to Hillhouse Capital’s Analysis data.
2. In mainland China, both service providers and stores have become increasingly mobile-pay centered around apps such as Alipay and WeChat Pay. In fact, WeChat Pay cornered 40 percent of the mobile payment market, and Alipay took more at 54 percent during one quarter according to an extensive financial study. Alipay is owned by an affiliate of Alibaba’s Ant Financial Services, and it boasts 520 million users on its international website.
3. Mobile pay has grown so fast in mainland China that foreigners can find it quite difficult to go about completing even the most basic transaction without it.
4. Mobile transactions’ dominance in China could also lead to better data collection by their government.

QR Codes Vs. Cash

At one time, when shopping or eating out with local friends, the Chinese consumers would ask a merchant if they accepted credit cards, while now they ask if they accept WeChat Pay or Alipay. Then, they pay simply with the scan of a QR code right at the table or a customer shows a code to a store clerk on their Smartphones. In fact, the Chinese often joke that a beggar would prefer a mobile pay donation to cash.

Spreading to Other Countries

The mobile pay habit that has taken over China has started to trickle in to some other countries. More than six million people from China went traveling abroad last fall for their national holiday called “Golden Week.” That travel – plus China’s change to using mobile payments and QR codes – ended up putting a certain amount of pressure on places like Hong Kong and Japan to start adopting mobile payment services, since they are popular destinations for Chinese tourists. In fact, the total number of stores that accept mobile payments is expected to double to approximately 45,000 stores this year, according to a report from Nikkei.

Major Progress

So, as mobile pay has completely changed the daily commerce in China, an entire society that was once limited only to using bills that were less than 100 Yuan denominations has now become one where QR payment codes are the norm. Since there is very little red tape in China coupled with a financial system that is much less developed, the Chinese have actually managed to surpass most developed world in the practice of readily accepting mobile payments.

300 Trillion Yuan by 2021

According to CLSA, a research investment company in Hong Kong, the volume of Chinese electronic payments could quadruple by the year 2021 all the way up to 300 trillion Yuan. In addition, according to Research, mobile payments in China rose to $5.5 trillion in 2016. That’s approximately 50 times the size of the $112 billion market in the U.S.
For the Chinese imports that the States have brought in over time, the writing is on the wall that mobile-pay, and those QR Codes associated, are only set to grab a larger hold on payment methods other time.

What This Means for Countries Outside of China

While countries such as the United States may not be going completely cashless or cardless in the very near future, the momentum toward a fully digital currency is inevitable. With this, QR codes will remain one of the most practical ways to facilitate such transactions. While it may not be a sexy new technology, QR Codes are reliable, platform independent, and ubiquitous worldwide.

No Comments | Tags: , , , , , , , , Read more by