Qfuse Blog - QR Code, NFC, and Mobile Marketing News

Apple Breathes New Life into QR Codes: Updated iPhones Support Native QR Code Reading

Posted on February 1st, 2018 by

2018 is set to be a huge year for the QR Code world as iPhones updated with iOS11 now fully support QR Code reading natively. For the first time ever, the camera app built in to your smartphone can quickly and easily (and we mean super easily), read QR Codes.

For those in marketing and advertising, this opens up a whole new landscape of possibility. No more having to install a third party app. No more issues with downloading. No more ads, no more dilemmas with readability, no more – in essence – slowing the rebirth of QR Codes!

As it’s the holiday season and you’ve been out and about shopping, you’ll see more and more products boasting their QR Codes. To get details on the specific product, all you’ll have to do is pull out your iOS11 equipped iPhone, open the Camera, and point it at the QR Code. From there, the screen will show a small box in the upper part of the screen with the QR Code type and the action to be performed. The camera will recognize a URL for the product, and the iPhone will suggests opening the product website in the browser.

Beyond your holiday shopping, there are a number of other ways that QR Codes, and this new utility that the iPhone camera presents, including:

– Apple now allows easily connecting to Wi-Fi networks directly through a QR Code.
– Adding a date to your calendar for 2018? With a calendar QR Code, users can encode an event to a QR Code that is added their iPhone’s calendar upon scanning.
– A QR Code with a message encoded can be sent as a SMS message.
– QR Codes with mobile deep links encoded can bring user right into an app.

Apple’s iOS11 built in camera utility is fully supportive of QR Code reading and it’s reliable, quick, and super easy (did we say that already?). No longer needing a third party app to read QR Codes will cause more and more businesses, brands, and marketers to utilize the QR Code. Simply put, the QR Code will take major steps towards being a viable marketing tool in 2018.

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Snapchat and the Resurgence of QR Codes

Posted on November 30th, 2017 by

With its 173 million users, Snapchat is certainly one of the most widely used apps. While the demographic is younger – it’s been predicted that by the end of this year, Snapchat will be bigger than both Facebook and Instagram in the US among 12 to 24-year-olds – the platform is seemingly everywhere. And, with attention like that, it means that businesses are working on how to utilize the platform to market themselves, boosting brand awareness and sales.

QR Codes, on the other hand, were a utility that seemed to fade – like a boxer on the ropes, down but not out. They were on ketchup bottles, real estate flyers, the walls of subway tiles – and all users had to do was point their camera, scan the black-and-white squares, and be redirected to a desired URL. The future in our hands. Except, you had to be sure your phone had a camera that could do QR scanning, download an app, maybe download another app, to finally read the code just to end up on the wrong website or a webpage not suited for mobile. The future, sure. QR Codes were simply ahead of their time.

Not only are QR Codes back and prevalent, but apps like Snapchat (and Facebook) are pushing the future of QR Codes. Sure, they may have different names – Snap Codes and Messenger Codes among others – but the technology and the way people can utilize it have caught up to what QR Codes were always meant to be.

Two years ago, when Snapcodes were rolled out, users were creating their own codes and adding friends using the platform. These were QR Codes in a different form, and with a different utility, from anything that had been seen before. The fact that Snapchat always opened up to its camera was inviting the use of these codes. Fast forward to today, and now using the codes users can unlock filters, get animated lenses, or even discover different channels and content groups with the app. And yes, the most recent development allows users to create a code that links to any website. When users scan the code, they are natively brought to the mobile page while remaining in Snapchat.

With this ease of use, and the potential advertising and marketing barriers being taken down, we are starting to see more businesses looking to start using Snapcodes in their marketing. And, now that Snapcodes have made it into the limelight, many are looking back on the previous renditions of QR Codes and now figuring on how they can be best put to use. Snapcodes got users accustomed to simply scanning with their phone, and since Snapchat’s scanning app supports QR codes along with Snapcodes, it means that anyone with Snapchat can effortlessly scan a QR code as well.

Using the platform in this way is giving businesses and brands a very powerful connection to an audience obsessed with Snapchat. Promoting their product or service through images – and QR Codes – instead of basic URL clicks is more substantial for branding and brand recognition. Leveraging QR Codes, businesses can:

– Easily create a B2C connection. Instead of ‘adding friends’, users could now check out a business, make an online search or purchase, and save or send web links.
– Have greater reach. Snapchat is storytelling with imagery, and with one click of a QR Code businesses could hold a conversation and further tell their story. Businesses like Starbucks and Whole Foods are using Snapchat as the portal for their advertising, allowing for special giveaways and features to be ‘unlocked’ when scanning their code.
– Collect payment in a seamless way. Much in the same vein as Apple Pay, users will be able to connect and pay for items with the simple scan of a code.

There is an entire greenfield in today’s world when it comes to utilizing Snapchat for QR Codes, and for as much growth and understanding as we’ve seen in the last year or so, there is still a ton of which is undeveloped and there is still a lot to learn. New technologies, best practices, and more efficient ways to utilize Snapchat for QR Codes in marketing a brand on the platform, are efforts that are only going to increase with time. This much is certain – QR Codes aren’t dead. They are very much alive.

 

References:
https://www.recode.net/2017/8/24/16198632/snapchat-instagram-teens-comscore-study-growth-users
https://www.wired.com/story/the-curious-comeback-of-the-dreaded-qr-code/
http://www.businessinsider.com/snapchat-expands-qr-code-reach-2017-2
http://mashable.com/2017/05/08/qr-codes-1app-snapchat-facebook/#yf.iO0BFM5qA
http://fortune.com/2016/05/13/snapchat-qr-code-reader/

 

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Mobile: The Foundation of Today's Connected Media ™

Posted on April 23rd, 2012 by

If you ask your employees to define “marketing,” you’re likely to get a different answer from each of them. That’s because marketing touches on both the creative and the technical aspects of every business. Organizations must combine their “left brain” intuition for an ad message with the “right brain” evaluation of the many mediums, processes, and technologies available to deliver it.

Today’s challenge is that there are more of those mediums, processes, and technologies than ever before. But that’s also the good news, because more marketing options means more sales opportunity. The key is getting your various marketing vehicles working together. And that’s where mobile comes in. More than just another cool marketing fad, mobile tools are the foundation of a concept we like to call Connected Media™. They’re like a marketing glue, providing a critical link between traditional marketing vehicles (like flyers and billboards) with their websites and virtual brands.

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