Posted on April 9th, 2013 by Timothy Boyle
Let’s pretend you are the head of a non-profit charitable organization (or any group really) and you are looking to organize a marketing campaign to raise aw...
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Posted on April 8th, 2013 by Timothy Boyle
Magic Hat Brewery is located in South Burlington Vermont, and they have a great track record of how to market and advertise generally and how to do so to their target consumer; so it is ...
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Posted on April 6th, 2013 by Timothy Boyle
Businesses of all types have used direct mail as a way to reach out to potential customers and drive sales, and if done right, this traditional marketing and advertisin...
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Posted on April 4th, 2013 by Timothy Boyle
I recently received some marketing materials from a local Home & Garden store near where I live, and found it to be a useful case study on the good and bad of QR code use.
Th...
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Posted on April 2nd, 2013 by Timothy Boyle
I was recently visiting Burlington, Vermont for work and was grabbing lunch at a local restaurant. While waiting for a table I started to look through the many marketing brochures you of...
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