Qfuse Blog - QR Code, NFC, and Mobile Marketing News

QR Code Facts: (Almost) Everything You Ever Wanted to Know About QR Codes

Posted on July 23rd, 2018 by

  • There are two types of QR Codes: Static QR Code and Dynamic QR Code.
    • Static QR Codes→ What are they?
      • Static QR Code encodes info after it is generated
      • Once the code set it cannot be changed
    •  Dynamic QR Codes→ What are they?
      • Unlike Static QR Codes, Dynamic QR Codes are changeable. You make edit and change the Code whenever you would like
  • Where did QR originate?
    • Denso Wave, a Japanese company, created the QR code in 1994
  • What was the original purpose of the QR Code?
    • Denso Wave was a company in the automotive industry and the original purpose of the QR code was to track vehicles during manufacturing
  • QR Codes are used for
    • Transport Ticketing
    • Marketing
    • Entertainment
    • and More!
  • QR codes are literally everywhere these days!
    • Grocery stores, book stores, malls, MLB games, the snack bar at the beach… you name it, there’s a great change a QR Code is associated with it!
  • QR Code Random Notes:
    • QR Code represent data in four modes like- Numeric, Alphanumeric, Byte and Kanji
    • You can scan a QR Code from any direction for 360 degrees
    • QR Codes can hold a hundred times more information than a barcode.
    • Audi created the largest QR Code which was of 159 square meters.
    • QR Codes don’t have to simply be black and white! They can be in different colors like red or green.
    • Print media accounts for only 1% of all scanned QR codes.
    • A QR Code can be decoded even after up to 30% of damage
    • Over one-fourth of all scanned QR codes were scanned by 35-44 year old consumers.
    • QR codes can be password protected to prevent unwanted people from using your QR code
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Artist Turns to Bitcoin QR Codes

Posted on June 28th, 2018 by

A street artist in Paris has developed a strategy to eradicate the “staving artist” persona. Pascal Boyart is a mural painter who is incorporating bitcoin QR codes in his artwork allowing him to leverage cryptocurrency and receive donations from members of the public who enjoy his work.

Absolutely brilliant.

According to some sources, the trend has caught on and driven a large volume of attention to Pascal, and people have been making contributions up to $1,000 in bitcoin. By including QR codes in his paintings and asking for donations, Boyart secured notoriety when one of his works – a mural painting of Rembrandt, the famous Dutch painter – began trending on the Bitcoin subreddit. Discussion on the forum noted that the mural was well done and that including the bitcoin QR code idea was innovative…and we cannot agree more.

New crowdfunding services like Patreon and Ulule are enabling artists like Boyart to be more fiscally independent, but for many reasons, those platforms do not do enough. Cryptocurrencies like Bitcoin have created a new viable option to help make cash-strapped artists make ends meet without leaving their fiscal stability in the hands of dealers or corporations looking to secure profits. Turning to the accessibility of QR Codes further helped to make this dream of Pascal’s into a reality. Paying with a bank mobile app using a QR code is the fastest and most convenient payment method available and, just as he mixed his paint colors, Pascal was able to blend QR Code payments and the hot commodity of Bitcoin to find success.

 

Cited:
http://bitcoinist.com/street-artistincorporating-bitcoin-qr-code-artwork/https://thenextweb.com/hardfork/2018/05/08/street-art-cryptocurrency-bitcoin-qr/https://btcmanager.com/street-artist-makes-0-11-btc-by-incorporating-bitcoin-qr-code-in-artwork/
Image via: Reddit
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QR Codes - Growth in Use Across Industries

Posted on April 23rd, 2018 by

Without question, we use today’s mobile devices to access information faster – and more conveniently – than ever before. With over 2 billion of the earth’s population using smartphones (a 2016 number, no doubt we’re above that mark here in 2018), consumers can access apps and programs on their devices in any number of ways and, with that, industries of all kinds have worked to find the best and easiest ways to connect with these individuals. QR Codes – in their rebirth – have started to regain popularity in allowing marketers and advertisers an opportunity to build mobile relationships with customers of past, present, and future.

Real estate agents and brokers were early to adapt QR Codes – they placed them on physical ‘For Sale’ signs and included them on their pamphlets and informational materials. This is a practice that is regaining momentum, both popular and effective as would-be homebuyers are able to quickly and easily access property information right from their QR Code reader built into their smartphones. With a simple scan, the real estate business and the buyer (or seller) can swiftly get the answers to the questions they may have.

The food and beverage industry is one that will continue to see the use of QR Codes. Placement on product packaging can offer a wealth of information – be it a promotional video, nutritional information, a description how the product was made, or even a redirect to recipes that feature their product. Added bonus: companies can provide coupons and other promotions to consumers who scan the QR Code.

The entertainment industry has found a major play in the use of QR Codes. At larger theme parks, such as Disney, QR Codes printed on pamphlets and signage allow guests to conveniently access information about the park right from their smartphones. At museums, visitors can get information by scanning for more details about the exhibits – standing in front of a painting that caught their eye visitors can view presentations, videos, and interactive segments, so they can become even more knowledgeable on the piece.

The tourism industry will also be using more and more mobile engagement tools on their marketing materials. QR Codes can bring guests of the hotel they are staying in to a webpage displaying attractions, restaurants, and activities in and around the surrounding area of the hotel. The QR Code is really all you need in that situation – no more meeting with the concierge to ask your questions or hiring a tour guide to provide information that is easily accessible on your mobile device!

In these and many other arenas, QR codes continue to become a bigger part of not only marketing and advertising, but for connecting with the end consumer. With any questions, we invite you to contact QFuse to inquire about the technology as well as for ways to integrate QR Code engagement into your marketing strategy.

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Instagram to Utilize QR Codes

Posted on April 6th, 2018 by

On March 21, 2018, TechCrunch reported that Instagram may be looking to copy Snapchat’s QR code scanning feature. This belief is based on an analysis of the files buried in the Instagram Android app files. Referred to as “Nametag Scan” in the files, the feature could allow for users to be able to scan QR codes that would then send users to profiles of individuals or businesses.

Interestingly, it was a TechCrunch reader who discovered the files and provided them to the outlet. It is further reported by TechCrunch that the code in the Instagram files appears to allow users to add stickers and selfies to their nametag. The article states: “Text detailing ‘Open this photo in the stories camera to follow’ appears in the code. That means nametags would work just like Snapchat’s QRs, and the shutter image above is likely going to be a Stories camera option like Boomerang or Super Zoom, which all have their own shutter icons. The nametag scanning feature could eventually launch under a different name like Focus did. It would be a boon to businesses and social stars looking to visually promote their accounts both online and in physical print materials. It also could assist users with long or complex usernames by making it easier for friends to follow them.”

Instagram also officially announced on March 21st that the company released an update that introduced two new features to the app: the ability to add hashtags and profile links to a user’s bio. These updates will allow for users to further express themselves within the profile beyond their bio and website link. Instagram stated that “with hashtag and profile links in your bio, you can express yourself and your interests right in your profile. Whether you’re a #guitarlover, into #pencilsketching or have a #makeuptutorial account, now you can link to any hashtag or profile you want.”

We are happy to see these added features to the Instagram app, and we patiently (and anxiously) await a formal announcement regarding the QR codes.

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Facebook Messenger QR Codes Link Up with MasterCard

Posted on March 18th, 2018 by

Mastercard is one of the largest credit card companies in the world and has announced that it will launch a Masterpass QR bot on Facebook Messenger in Nigeria, allowing the businesses in that country to set up digital money accounts to accept payments via QR codes. Masterpass QR will allow customers to accept or make purchases using their cell phones without needing cash or a physical credit card. To accomplish this initiative in Nigeria, Mastercard has partnered with Ecobank and Zenith Bank. “Every business owner is looking for ways to increase sales and draw new customers into their stores. By offering QR-based digital payments, smaller retailers can achieve these goals and create greater customer stickiness with little to no investment beyond the phone they already have,” said Jorn Lambert, executive vice president, Digital Channels and Regions, Mastercard. Masterpass QR opens up new channels of commerce for Nigeria’s businesses and enables them to create auditable transaction records, likely opening doors to other financial products such as loans to drive added growth.

For those interested in using this process, they just need to send a request to the Facebook bot to enable QR payments, receive approval from the bank, and set up an account. Once this is set up, business owners can begin accepting digital payments. Owners can print and display their specific QR code in their store enabling payments to be made by customers simply by scanning the code with their smartphone. Customers will also be able to pull up a QR code on their smartphone that can be scanned by the business. Once the QR code has been scanned, the online payment will be processed through the Mastercard network using M/Chip technology and the secure EMV infrastructure that retailers already have in place. The QR codes to be scanned will be governed under a common set of universal standards. Indeed, Mastercard worked with EMVCo to create standards designed to ensure consistency in the QR codes generated and captured on a consumer’s smartphone.

This latest development in payments via QR code has Mastercard enthusiastic as the company looks to advance the technology and expand its usage globally. “Today’s news builds on the momentum of our QR work in India and Africa,” said Ajay Bhalla, president of global enterprise risk and security for MasterCard. “We look forward to the adoption of the EMVCo global QR standards. In the meantime, we’ll continue to work with our customers and partners to make every device a secure way to pay and be paid.” Bhalla continued.

Currently, Mastercard is one of the four major credit card networks in the United States along with Visa, American Express, and Discover, and Mastercard and Visa have significant advantage in terms of acceptance worldwide. Mastercard had just under 32% of the number of cards in circulation at the end of 2016, and is said to have 25% of the total U.S. market share of purchase volume in 2017. With Mastercard and EMVCo pushing for adoption of their standards and payments technology on a global scale, it seems entirely possible that this sort of payment ability will soon may make its way to the United States. We patiently (and excitedly) await its arrival!

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