Qfuse Blog - QR Code, NFC, and Mobile Marketing News

QR Codes & Foodservice (Codes on Burger Buns!)

Posted on November 19th, 2018 by

Restaurants have been adding interactive technology to their tables allowing users to view the menu and order on a tablet – there are even games for kids. Some of these tablets allows diners to pay without waiting for a check to be delivered. Pretty convenient, right? It gets better. A Japanese restaurant in London has become one of the first in applying the QR code technology in the kitchen. ICHIBUNS has created the first burger bun branded QR code. The company has partnered with mobile-payment servicers, Zapper. The idea is supposed to allow customers to make easy, fast, and safe payments for the food by scanning the code on the bun with a smartphone. Diners can leave a tip and split the bill. Users need to download the app to pay which is made simple – all they need to do is scan the QR code on the bun.

To incentivize users, ICHIBUNS is offering customers £7 off their first bill and other exclusive rewards. Benjamin Goldkorn, CEO of ICHIBUNS, said: “Our goal with ICHIBUNS was to be a restaurant experience like no other, and our partnership with Zapper is a great way to achieve this, allowing us to be at the forefront of hospitality innovation by offering much more than just a payment service. Combining it with our own app also allows us to give something back to our amazing, loyal customers, with discounts and prizes available to win.” We think it is safe to say this would be an experience like no other. Our question was what if you’re starving and quickly bite into that juicy wagyu beef burger only to realize that part of the QR code is now missing? Fear not. Your QR code is also printed on the menu.

 

 

References:
foodserviceequipmentjournal.com/first-burger-bun-branded-qr-code-puts-a-new-stamp-on-kitchen-tech/
standard.co.uk/go/london/restaurants/you-can-pay-for-this-burger-with-the-qr-code-on-its-bun-a3927991.html (IMAGE CRED to this site).

 

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LinkedIn Introduces QR Code Functionality

Posted on August 28th, 2018 by

LinkedIn has recently introduced a great new feature to further aid with its app’s functionality. The LinkedIn app now lets users connect through QR codes.

In the app, there is a newly added icon in the Home tab’s search bar. Tapping on that icon reveals a QR scanner as well as a code dedicated to you. Users can now scan others’ codes or upload an image of one from your phone and the app will take you to that user’s profile. Users can also share their own code in a variety of ways. In addition to sending it via messaging apps, your code can also be added to websites, your email signature, or printed on marketing materials.

This is a fantastic idea out of LinkedIn. QR code usage will help users connect with others immediately. Users will no longer meet someone at a conference or other networking event only to forget their name or misplace their business card. A quick QR code scan with the LinkedIn app and you’re connected for the foreseeable future, able to engage in further meaningful interactions that may result in more business. This also saves you from the potentially awkward exchange of having to ask someone how to spell their name, or as TechCrunch points out, connecting with the wrong “Mark Smith.”

 

https://www.engadget.com/2018/06/28/linkedin-qr-codes-sharing-profile-easier/
https://lifehacker.com/how-to-add-a-new-linkedin-connection-via-qr-code-1827261999
https://techcrunch.com/2018/06/28/linkedin-adds-microsoft-powered-translations-and-qr-codes-to-connect-more-of-its-users-faster/

 

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QR Code Facts: (Almost) Everything You Ever Wanted to Know About QR Codes

Posted on July 23rd, 2018 by

  • There are two types of QR Codes: Static QR Code and Dynamic QR Code.
    • Static QR Codes→ What are they?
      • Static QR Code encodes info after it is generated
      • Once the code set it cannot be changed
    •  Dynamic QR Codes→ What are they?
      • Unlike Static QR Codes, Dynamic QR Codes are changeable. You make edit and change the Code whenever you would like
  • Where did QR originate?
    • Denso Wave, a Japanese company, created the QR code in 1994
  • What was the original purpose of the QR Code?
    • Denso Wave was a company in the automotive industry and the original purpose of the QR code was to track vehicles during manufacturing
  • QR Codes are used for
    • Transport Ticketing
    • Marketing
    • Entertainment
    • and More!
  • QR codes are literally everywhere these days!
    • Grocery stores, book stores, malls, MLB games, the snack bar at the beach… you name it, there’s a great change a QR Code is associated with it!
  • QR Code Random Notes:
    • QR Code represent data in four modes like- Numeric, Alphanumeric, Byte and Kanji
    • You can scan a QR Code from any direction for 360 degrees
    • QR Codes can hold a hundred times more information than a barcode.
    • Audi created the largest QR Code which was of 159 square meters.
    • QR Codes don’t have to simply be black and white! They can be in different colors like red or green.
    • Print media accounts for only 1% of all scanned QR codes.
    • A QR Code can be decoded even after up to 30% of damage
    • Over one-fourth of all scanned QR codes were scanned by 35-44 year old consumers.
    • QR codes can be password protected to prevent unwanted people from using your QR code
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Artist Turns to Bitcoin QR Codes

Posted on June 28th, 2018 by

A street artist in Paris has developed a strategy to eradicate the “staving artist” persona. Pascal Boyart is a mural painter who is incorporating bitcoin QR codes in his artwork allowing him to leverage cryptocurrency and receive donations from members of the public who enjoy his work.

Absolutely brilliant.

According to some sources, the trend has caught on and driven a large volume of attention to Pascal, and people have been making contributions up to $1,000 in bitcoin. By including QR codes in his paintings and asking for donations, Boyart secured notoriety when one of his works – a mural painting of Rembrandt, the famous Dutch painter – began trending on the Bitcoin subreddit. Discussion on the forum noted that the mural was well done and that including the bitcoin QR code idea was innovative…and we cannot agree more.

New crowdfunding services like Patreon and Ulule are enabling artists like Boyart to be more fiscally independent, but for many reasons, those platforms do not do enough. Cryptocurrencies like Bitcoin have created a new viable option to help make cash-strapped artists make ends meet without leaving their fiscal stability in the hands of dealers or corporations looking to secure profits. Turning to the accessibility of QR Codes further helped to make this dream of Pascal’s into a reality. Paying with a bank mobile app using a QR code is the fastest and most convenient payment method available and, just as he mixed his paint colors, Pascal was able to blend QR Code payments and the hot commodity of Bitcoin to find success.

 

Cited:
http://bitcoinist.com/street-artistincorporating-bitcoin-qr-code-artwork/https://thenextweb.com/hardfork/2018/05/08/street-art-cryptocurrency-bitcoin-qr/https://btcmanager.com/street-artist-makes-0-11-btc-by-incorporating-bitcoin-qr-code-in-artwork/
Image via: Reddit
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Near Field Communications Technology – Connecting Everything Around Us

Posted on May 16th, 2018 by

Near field communications technology (NFC) is short-range wireless connectivity technology. Its in nearly every smartphone today and makes it easy and convenient to conduct transactions, exchange content, and link electronic devices. NFC enables technology in close proximity to communicate without the need for an internet connection. The technology is currently used in applications like Android Pay and Apple Pay, and has been adopted in some cities for transit use – just tap your transit card to a reader and go. Note that while NFC isn’t yet integrated into iPhone in a way that will work seamlessly for most users (outside of  this Apple Pay functionality), we impatiently await until it’s built right in (much like with Android devices).

In the future, it is possible that NFC use might replace the cards – credit and loyalty cards alike – in our wallets. Despite the success of NFC so far, there are still other applications of the technology.

For example, passive NFC “tags” are being put into posters and information kiosks to provide people more information, similar to how QR codes provide information by opening a website on the scanner’s phone. Google’s Daydream View VR headset uses the technology. Placing your smartphone into the headset triggers nearby tags to automatically download or launch the app.

An interesting possibility for NFC is the potential to revitalize brick-and-mortar retail stores. According to NextWeb, 90 percent of smartphone owners use their devices while in stores. “[B]rick-and-mortar stores are increasingly experimenting with omnichannel strategies that connect the dots between digital and physical experiences. They’re trying to meet consumers where they’re at, on their smartphones or on-the-go. And brands are increasingly coming up with creative ways to design memorable experiences to attract demographics like millennials within brick-and-mortar spaces.” Retail store, grocery stores, sporting goods stores – any store carrying consumer goods can see those goods become “smart” with the help of NFC tags.

Now, if you’re like us, you may have thought about security, especially because NFC occurs in the open air without the need of a protected internet connection. It might be of some comfort to consider that NFC chips can only be skimmed if someone puts a device within centimeters of your smartphone. However, apps like Apple Pay and Android Pay have developed security features to protect your information.

As TechRadar points out, “[t]he list of compatible devices is staggering and growing with time. It’s safe to say, if you’ve purchased a smartphone [or tablet] in the last few years, you should be ready to go.”

For more on NFC tags, click HERE or check out the sites below and do not hesitate to contact the team at QFuse with any questions, comments, or concerns!

https://www.techradar.com/news/what-is-nfc
https://thenextweb.com/contributors/2018/04/07/nfc-underdog-tech-set-explode-next-five-years/

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