5 Statistics on Mobile Video Content and Why it is Important for Your Marketing CampaignPosted on by Timothy Boyle
More and more people are using smartphones and tablets to watch video content online rather than on PC’s or laptops as this statistic makes clear. Due to this fact, it makes sense to ensure your marketing campaign contains relevant and entertaining video content. Always give your customer what they want and how they want it, in this case that means interesting video content. For more on this subject check out this article about the proper way to use video on the mobile platform.
Mobile and tablet shoppers are 3 times as likely to view a video as laptop or desktop users
If you are a business or organization who wishes to increase sales it makes sense to try and target your marketing campaign towards those types of people who are most likely to make a purchase. This means that your advertising and marketing campaign would be best utilized by going after the mobile user rather than the traditional PC user. Mobile users are more likely to view your content and more likely to make a purchase.
Mobile video ads that include social media buttons drive 36% higher engagement
Everyone is using social media these days and rightly so, it allows you to interact with your customers, keep in contact, and most importantly it can assist in generating inexpensive and high quality advertising. So when you have mobile content that you might want others to share on their various social networks it would be smart to include their various buttons on said content. This statistic above makes it very clear why it is even more important with mobile video content.
92% of mobile video viewers share mobile video content
This statistic goes along with the one mentioned above. The types of people who view videos on the mobile devices are also the ones most likely to share them on their social networks or in other ways. So make sharing of videos easier and your content will be seen quicker and by many more people. The benefits are obvious.
Branded video content reaches 46% of all internet users and 54% go on to click though to the brand’s website
This is rather self explanatory. Branded video works and can be very useful in engaging consumers with your content. Just make sure there is a smooth and easy transfer from the video to your website or other landing page. Use the video as a way to promote your other content being linked to, make sure this content is relevant and is beneficial to both parties, and watch the campaign be a great success.