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Target Uses QR Codes to Drive Gift Card Sales

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TargetPeople underestimate just how useful a QR code can be to help increase sales or provide interesting content for consumers that they would otherwise never be able to capture or access.  My friend, however, was at Target the other day and found a perfect example of how a QR code, with a bit of creativity, can be used to help drive sales.  In this case, specifically Target gift cards.

As you see in the photo (right), Target put up advertisements in certain areas of the store enticing shoppers, in this case specifically people who might be wedding shopping, to purchase gift cards.  But what makes it particularly neat is that they created a system where, upon scanning the code, you can invite your friends to join you and chip-in towards a single gift card for, in this case, the bride and/or groom.

Target1This is a great way to entice people to purchase gift cards, but it also creates a fun experience for consumers, and let’s them join up with their friends to give a much larger gift together.

This in-store QR code use by Target wasn’t only directed at shopping for weddings, but was, and can also be used to give group gifts for birthday’s or other special occasions.

Besides this cool group giving feature, they also advertised around the store that you could simply scan the QR code to give Christmas gift cards with ease; advertising how easy it is to scan the code and give cards with your phone.

By using QR codes, coming up with some creative uses for them, and clearly stating their use through good call-to-actions, Target found a great way to help drive gift card sales with only a minimal investment.

QR codes should never be underestimated.  With a little creativity and proper use, QR codes can help you drive sales, increase brand interaction with consumers, provide added value, and even create free advertising through social media.  If you aren’t using them now it’s about time you caught up with the 21st century.

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About The Author:

Tim is an established sales & marketing professional, assisting Quick Fuse Media with discussions on mobile technologies and best practices.


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