Qfuse Blog - QR Code, NFC, and Mobile Marketing News

QR Codes - Growth in Use Across Industries

Posted on April 23rd, 2018 by

Without question, we use today’s mobile devices to access information faster – and more conveniently – than ever before. With over 2 billion of the earth’s population using smartphones (a 2016 number, no doubt we’re above that mark here in 2018), consumers can access apps and programs on their devices in any number of ways and, with that, industries of all kinds have worked to find the best and easiest ways to connect with these individuals. QR Codes – in their rebirth – have started to regain popularity in allowing marketers and advertisers an opportunity to build mobile relationships with customers of past, present, and future.

Real estate agents and brokers were early to adapt QR Codes – they placed them on physical ‘For Sale’ signs and included them on their pamphlets and informational materials. This is a practice that is regaining momentum, both popular and effective as would-be homebuyers are able to quickly and easily access property information right from their QR Code reader built into their smartphones. With a simple scan, the real estate business and the buyer (or seller) can swiftly get the answers to the questions they may have.

The food and beverage industry is one that will continue to see the use of QR Codes. Placement on product packaging can offer a wealth of information – be it a promotional video, nutritional information, a description how the product was made, or even a redirect to recipes that feature their product. Added bonus: companies can provide coupons and other promotions to consumers who scan the QR Code.

The entertainment industry has found a major play in the use of QR Codes. At larger theme parks, such as Disney, QR Codes printed on pamphlets and signage allow guests to conveniently access information about the park right from their smartphones. At museums, visitors can get information by scanning for more details about the exhibits – standing in front of a painting that caught their eye visitors can view presentations, videos, and interactive segments, so they can become even more knowledgeable on the piece.

The tourism industry will also be using more and more mobile engagement tools on their marketing materials. QR Codes can bring guests of the hotel they are staying in to a webpage displaying attractions, restaurants, and activities in and around the surrounding area of the hotel. The QR Code is really all you need in that situation – no more meeting with the concierge to ask your questions or hiring a tour guide to provide information that is easily accessible on your mobile device!

In these and many other arenas, QR codes continue to become a bigger part of not only marketing and advertising, but for connecting with the end consumer. With any questions, we invite you to contact QFuse to inquire about the technology as well as for ways to integrate QR Code engagement into your marketing strategy.

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Using QR codes to sell Real Estate

Posted on May 15th, 2012 by

With a majority of American’s now owning a smart phone and the ability to access virtually any information in the palm of their hand, it has become very important that every industry adapt to this changing landscape by making relevant information available to their potential customers through these handheld devices.  The Real Estate market is no exception.

With the increase in smart phones QR codes and mobile web sites have become a fantastic tool to ensure easy access to important information by potential customers.  For a real estate agent using these tools might be the difference between selling and not selling a given property, or the speed in which said property goes off the market.  Fortunately, mobile websites and QR codes offer many interactive features that realtors can use to help reach prospective buyers. Below are three ways using QR code-connected mobile websites might help realtors and property managers improve real estate sales.

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