The Economic Benefit of NFC technology
Posted on September 30th, 2013 by Timothy Boyle This will be by no means a completely extensive look at the possible economic effects of NFC technology, but it will hopefully point out some of the wide ranging benefits that NFC adoption m...Read MoreBoy Scouts do QR Codes: A Case Study
Posted on September 26th, 2013 by Timothy Boyle When I was a young boy I remember laboring hard by doing my rounds in the local neighborhoods trying to sell the various popcorn flavors we used to fund our local scouts. I hated it. A...Read MoreAnalyzing McDonald's QR Code Campaign
Posted on September 25th, 2013 by Timothy Boyle Most large companies these days have jumped on the QR code bandwagon, and in general this is a good thing. The QR code is a great addition to most advertising...Read MoreQR Code Case Study: GNC
Posted on September 14th, 2013 by Timothy Boyle Much can be learned from looking at real life examples of QR code campaigns. Often times if you scan a code you will quickly learn what not to do, sometimes you might even learn what you should do, but at...Read More