The Importance of Mobile Marketing in an InfographicPosted on by Timothy Boyle
With the ever exponentially growing mobile usage it can be difficult for companies to keep up, and in fact few are. This means that if a company can quickly move to mobile, and do it right, they can potentially find themselves filling that market hole over their competitors and reaping significant rewards.
As you will see in the Infographic below, brought to you by Surge, you will notice that as of 2014 mobile web browsing will account for half of all browsing. If half of web usage is on mobile, and you aren’t—or you are only dipping your big toe into the mobile waters—then you are missing out on connecting with half of the entire market.
It should be pointed out that it isn’t JUST about getting onto mobile, more importantly it is about doing mobile correctly. This means ensuring your mobile optimized site functions flawlessly since “46% of consumers are unlikely to return to a mobile site if it didn’t work properly their last visit,” and if you site takes more than 5 seconds to load, 74% of users will leave the site. Advertisements or search results that mention a location also see a 200% increase in click-through rates as mentioned in the infographic below. This means that if you are not doing mobile correctly, it might be as bad, or even worse, than not doing mobile at all.
In regards to e-commerce one in five smartphone users scan product codes like QR codes to access information or make purchases. This means that using things like QR codes or NFC tags might help ensure you capture a greater number of sales than you otherwise might without these codes on your physical marketing or packaging.
The future of mobile around the world looks promising, and the growth is very much exponential. So take a look at the infographic provided by Surge, consider where you and your company’s mobile strategy currently stands, and begin to develop a plan and make the necessary changes to match where the mobile market future is headed. You will be far ahead of the competition.