Using QR codes in Political Campaigns

Over 50% of Americans now own a smartphone, and the number of Americans who have scanned a QR code continues to climb, reaching over 20 million as of October 2011.  As people have begun to familiarize themselves with this relatively new technology it has quickly become a marketing tool political Parties and campaigns can no longer ignore.

Below are five ways a political campaign might take advantage of QR codes as a new way to engage voters and campaign supporters.

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