Qfuse Blog - QR Code, NFC, and Mobile Marketing News

QR Codes - Growth in Use Across Industries

Posted on April 23rd, 2018 by

Without question, we use today’s mobile devices to access information faster – and more conveniently – than ever before. With over 2 billion of the earth’s population using smartphones (a 2016 number, no doubt we’re above that mark here in 2018), consumers can access apps and programs on their devices in any number of ways and, with that, industries of all kinds have worked to find the best and easiest ways to connect with these individuals. QR Codes – in their rebirth – have started to regain popularity in allowing marketers and advertisers an opportunity to build mobile relationships with customers of past, present, and future.

Real estate agents and brokers were early to adapt QR Codes – they placed them on physical ‘For Sale’ signs and included them on their pamphlets and informational materials. This is a practice that is regaining momentum, both popular and effective as would-be homebuyers are able to quickly and easily access property information right from their QR Code reader built into their smartphones. With a simple scan, the real estate business and the buyer (or seller) can swiftly get the answers to the questions they may have.

The food and beverage industry is one that will continue to see the use of QR Codes. Placement on product packaging can offer a wealth of information – be it a promotional video, nutritional information, a description how the product was made, or even a redirect to recipes that feature their product. Added bonus: companies can provide coupons and other promotions to consumers who scan the QR Code.

The entertainment industry has found a major play in the use of QR Codes. At larger theme parks, such as Disney, QR Codes printed on pamphlets and signage allow guests to conveniently access information about the park right from their smartphones. At museums, visitors can get information by scanning for more details about the exhibits – standing in front of a painting that caught their eye visitors can view presentations, videos, and interactive segments, so they can become even more knowledgeable on the piece.

The tourism industry will also be using more and more mobile engagement tools on their marketing materials. QR Codes can bring guests of the hotel they are staying in to a webpage displaying attractions, restaurants, and activities in and around the surrounding area of the hotel. The QR Code is really all you need in that situation – no more meeting with the concierge to ask your questions or hiring a tour guide to provide information that is easily accessible on your mobile device!

In these and many other arenas, QR codes continue to become a bigger part of not only marketing and advertising, but for connecting with the end consumer. With any questions, we invite you to contact QFuse to inquire about the technology as well as for ways to integrate QR Code engagement into your marketing strategy.

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QR Codes Making History Come Alive

Posted on May 29th, 2012 by

(Credit: Wikimedia Commons/Monmouthshire County Council)

 

The small Welsh town of Monmouth has decided to put their history into the hands of tourists and citizens alike through the addition of QR codes on plaques placed near historical locations, greatly enhancing the tourists and citizen’s experience (meanwhile the tour guide community are heard muttering angry words around town).

The QR codes allow the interested party to access Wikipedia articles explaining the history and significance of the location, allowing them to see more than just the old stones in front of them but imagine the world that built them, fought for them or loved by them.

The town of Monmouth is but an example of what QR codes can do for similar communities, museums, historical societies, parks and governments.  Simply connecting the QR codes to encyclopedia pages is certainly a great start, but even more is possible.  Think of this:  You are standing at the great Coliseum in Rome, dumbfounded and trying to picture how it looked during the height of the Roman Empire, you see a QR code in front of you claiming it can do this for you.  You scan it and you start flying through the slave corridors below the coliseum floor, you twist and turn until you are outside walking into the vast stadium as a fan on your way to your seat.  You walk up the steps and into an incredible sight, Romans chanting “kill” as they give thumbs down to the Gladiator standing below them, the Emperor standing and doing the same.  Next you are down on the Coliseum floor looking into the stands as a Gladiator, seeing what they saw, and living the experience of the Coliseum.

Connecting the QR code to such video’s, or other media can improve the experience of the onlooker and bring history, art, architecture, and science to life.  And for many the lack of an interactive experience ensures they never visit or are placed in a coma of boredom.  Increasing the interactive experience for the visitor, especially the casual onlooker, will prevent such comas of boredom and create newly interested parties, driving an increase in traffic to said destination.

Being creative with QR codes, and adhering to QR code best practices, can ensure this outcome.  If you are interested in finding an easy to use platform to bring history, art, science, etc. to life be sure to check out Qfuse.com.

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