On March 21, 2018, TechCrunch reported that Instagram may be looking to copy Snapchat’s QR code scanning feature. This belief is based on an analysis of the files buried in the Instagram Android app files. Referred to as “Nametag Scan” in the files, the feature could allow for users to be able to scan QR codes that would then send users to profiles of individuals or businesses.
Interestingly, it was a TechCrunch reader who discovered the files and provided them to the outlet. It is further reported by TechCrunch that the code in the Instagram files appears to allow users to add stickers and selfies to their nametag. The article states: “Text detailing ‘Open this photo in the stories camera to follow’ appears in the code. That means nametags would work just like Snapchat’s QRs, and the shutter image above is likely going to be a Stories camera option like Boomerang or Super Zoom, which all have their own shutter icons. The nametag scanning feature could eventually launch under a different name like Focus did. It would be a boon to businesses and social stars looking to visually promote their accounts both online and in physical print materials. It also could assist users with long or complex usernames by making it easier for friends to follow them.”
Instagram also officially announced on March 21st that the company released an update that introduced two new features to the app: the ability to add hashtags and profile links to a user’s bio. These updates will allow for users to further express themselves within the profile beyond their bio and website link. Instagram stated that “with hashtag and profile links in your bio, you can express yourself and your interests right in your profile. Whether you’re a #guitarlover, into #pencilsketching or have a #makeuptutorial account, now you can link to any hashtag or profile you want.”
We are happy to see these added features to the Instagram app, and we patiently (and anxiously) await a formal announcement regarding the QR codes.No Comments | Tags: instagram, instagram marketing, mobile marketing, QR code, QR code marketing, QR Code scanner, QR codes, qr codes instagram Read more by Chad Dorman