Qfuse Blog - QR Code, NFC, and Mobile Marketing News

Apple Breathes New Life into QR Codes: Updated iPhones Support Native QR Code Reading

Posted on February 1st, 2018 by

2018 is set to be a huge year for the QR Code world as iPhones updated with iOS11 now fully support QR Code reading natively. For the first time ever, the camera app built in to your smartphone can quickly and easily (and we mean super easily), read QR Codes.

For those in marketing and advertising, this opens up a whole new landscape of possibility. No more having to install a third party app. No more issues with downloading. No more ads, no more dilemmas with readability, no more – in essence – slowing the rebirth of QR Codes!

As it’s the holiday season and you’ve been out and about shopping, you’ll see more and more products boasting their QR Codes. To get details on the specific product, all you’ll have to do is pull out your iOS11 equipped iPhone, open the Camera, and point it at the QR Code. From there, the screen will show a small box in the upper part of the screen with the QR Code type and the action to be performed. The camera will recognize a URL for the product, and the iPhone will suggests opening the product website in the browser.

Beyond your holiday shopping, there are a number of other ways that QR Codes, and this new utility that the iPhone camera presents, including:

– Apple now allows easily connecting to Wi-Fi networks directly through a QR Code.
– Adding a date to your calendar for 2018? With a calendar QR Code, users can encode an event to a QR Code that is added their iPhone’s calendar upon scanning.
– A QR Code with a message encoded can be sent as a SMS message.
– QR Codes with mobile deep links encoded can bring user right into an app.

Apple’s iOS11 built in camera utility is fully supportive of QR Code reading and it’s reliable, quick, and super easy (did we say that already?). No longer needing a third party app to read QR Codes will cause more and more businesses, brands, and marketers to utilize the QR Code. Simply put, the QR Code will take major steps towards being a viable marketing tool in 2018.

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Apple and Google Will Never Build-In a QR Code Scanner into Smartphones

Posted on September 6th, 2012 by

It’s true!  Google and Apple won’t build-in QR Code scanning functionality unless marketers give consumers a good reason to scan QR Codes, make them easy to scan, and provide a frustration-free experience so consumers will scan again the next time they spot a QR Code.

Integrating QR Code scanning as a core function of the next generation of smartphones could be shot in the foot for companies like Google and Apple.  Why, might you ask?  When the average smartphone user scans a QR Code and has a frustrating experience they’re not going to care why it was a pain and will likely place blame on the phone itself.  In short, Apple and Google will look bad because many marketers have ignored the basics of marketing altogether.  (Check out Easily Avoidable QR Code Mistakes and QR Code Best Practices for more info on how to use QR Codes successfully.)

Many supporters of QR Codes, including the Qfuse team, would love to see Apple and Google include a native QR Code scanner into the next release of their smartphone platforms because of the potential QR Codes have for connecting consumers and supporters to different organizations.  In a recent Tech Crunch article, Brenden Mulligan explained the situation very well: “QR codes simplify {bridging the gap between the digital and physical worlds} even more. It’s much easier for me to scan a code and have it take me directly to {an organizations} Twitter page than have to type in their username. Or even better, if I get a reward for taking a digital action, like filling out a survey, it’s easier to get me to the survey with a scanned code than giving me a URL to enter.”  Brenden suggests, “To truly take QR codes to the mainstream, Apple and Google should actually build a scanner into the camera logic.”  We think he’s right!

A few weeks back Glenn Fleishman went as far as to post an article on TidBITS outlining how the QR Code scanning functionality could be built into iPhones.  Glenn, you’re definitely onto something!  Regardless of how this plays out in the next generation of smartphones one thing is for certain: the better marketers get at engaging consumers with QR Codes, the greater the incentive Apple and Google will have to add a built-in native QR Code scanner into their smartphones and ultimately skyrocket the usage of this great technology.

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