Qfuse Blog - QR Code, NFC, and Mobile Marketing News

NFC Usage Statistics & Qfuse Functionality

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NFC Usage Statistics

It is hard to say the actual usage of U.S. phones with NFC enabled. Most devices these days have NFC capability, but the one big exception has been iPhone, which as most people know has huge market-share. A significant development has been that the latest iPhone 6 does have NFC, but it appears to be locked down only for the Apply Pay feature at this time. Still, many speculate that this is a positive indication for future growth of NFC. If you search around the web, you can find many articles speculating on NFC growth, for example: http://www.cnet.com/news/nfc-enabled-cell-phones-to-hit-416-million-shipments-report/.

Because NFC is still an emerging technology for many/most users (even those who have it and may not be aware of it) it’s typically a best practice to also include a QR code and/or a short-URL (Qfuse also generates short-URLs) in order to provide an alternate method of engagement for non-NFC users. But it really depends on your use-case and target audience/device.

Qfuse URL Structure & Default Functionality

By default our Qfuse platform’s mobile site URLs are formatted as qfuse.com/site-name. However, with an Enterprise account we have the capability to also have sites resolve to a custom URL of our clients’ choosing; so it would be your-url.com/site-name. This way our clients can can provide their customers the direct URL (or link to the URL) and it would show on their custom domain.

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About The Author:

Sean is one of the founding members of Qfuse. He enjoys technology and using it to solve marketing and business challenges. Sean works directly with the development team to manage the implementation of new features and functionality, while also overseeing day-to-day operations and business planning.


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