{"id":993,"date":"2013-08-28T14:07:17","date_gmt":"2013-08-28T14:07:17","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=993"},"modified":"2013-10-24T09:54:22","modified_gmt":"2013-10-24T09:54:22","slug":"4-nfc-best-practices","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/4-nfc-best-practices\/","title":{"rendered":"4 NFC Best Practices"},"content":{"rendered":"<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/NFC-ad1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-994\" alt=\"NFC ad1\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/NFC-ad1-300x215.jpg\" width=\"300\" height=\"215\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/NFC-ad1-300x215.jpg 300w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/NFC-ad1.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>If you plan on using <a href=\"http:\/\/qfuse.com\/learn-more\/nfc\">Near Field Communication<\/a> (NFC) anytime in the near future, before you do so it would be wise to read up on NFC best practices.\u00a0 Below are the four most important things you must ensure are done to perfection if you want to have a successful NFC campaign.<\/p>\n<h2>Have a Clear Call-to-Action<\/h2>\n<p>The call-to-action (or CTA) is arguably the most important concept for your entire NFC marketing and advertising campaign.\u00a0 If you plan on using NFC tags then you are clearly expecting that your target consumer will engage with your marketing and advertising material using their smartphone.\u00a0 In order to make sure this engagement occurs you must convince the consumer to tap their phone to said NFC enabled advert.\u00a0 This means making sure the poster or magazine ad <strong>tells the consumer exactly what they will get upon doing using the NFC tag on your piece of mobile marketing material<\/strong>.\u00a0 \u00a0Creating an enticing visual image, writing out a short explanation or some other creative way of getting your message across are all good calls to action.\u00a0 <strong>Always ask yourself if you would take the time to tap the NFC tag in your own advert if you saw it in public.<\/strong><\/p>\n<h2>Mobile Landing Page<\/h2>\n<p>It is infuriating when I tap an NFC tag and am taken to a lousy desktop website, they are hard to navigate on a smartphone and usually I end up quickly exiting.\u00a0 If you are going to use NFC technology you should also know that <strong>anyone who has access to NFC capabilities while on the gos MUST have a smartphone<\/strong>, so why wouldn\u2019t you create a <a href=\"http:\/\/qfuse.com\/features\/mobile-website-builder\">mobile website<\/a> that is compatible with this NFC technology?\u00a0 <strong>A mobile website will ensure less people leave your page and will likely increase the performance of your site.<\/strong>\u00a0 The only other option besides a mobile landing page would be if you are trying to get people to download your app, song or video, in which case they should be directed straight to your app download page, iTunes, or YouTube etc.<\/p>\n<h2><b>NFC Analytics<\/b><\/h2>\n<p>Tracking the data of your NFC tags is vitally important and can greatly enhance your overall campaign productivity if you are using an\u00a0<a href=\"http:\/\/qfuse.com\/learn-more\/nfc\">NFC marketing platform<\/a> that allows you to track performance down to the individual tag.\u00a0 The sort of analytics data that should be collected is <strong>how many people are taping the tags, what they are doing after they reached your page, what type of person is taping the tag, and which NFC tags are being tapped the most<\/strong>.\u00a0 This data allows you to first tell if people are actually taping your tags overall, but second, assuming you have a <a href=\"http:\/\/qfuse.com\/features\/nfc-analytics\">NFC-enabled mobile marketing platform<\/a> that allows this, you can then see which tags are being tapped the most and learn why this might be so and either make changes to your campaign on the fly, or use the information for future campaigns.<\/p>\n<h2>Content Visitors Care About<\/h2>\n<p>If the content of your tag is boring then why bother using an NFC tag?\u00a0 The consumer will simply exit your <a href=\"http:\/\/qfuse.com\/learning\/mobile-landing-pages\">mobile landing page<\/a> and probably never tap an NFC tag again.\u00a0 So make sure you provide your visitors with relevant or interesting content.\u00a0 <strong>This might mean a contest to win a prize, free music download, a fun game, coupons or special deals, or really anything that you yourself would find useful, enjoyable or fun<\/strong>.\u00a0 Ask yourself if you would use the content you are considering providing.\u00a0 DON\u2019T simply connect to your desktop (or mobile) website.\u00a0 That is bound to get a lot of page exits.<\/p>\n<p>Do these four things and your NFC marketing campaign cannot fail.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you plan on using Near Field Communication (NFC) anytime in the near future, before you do so it would be wise to read up on NFC best practices.\u00a0 Below are the four most important things you must ensure are done to perfection if you want to have a successful NFC campaign. Have a Clear [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[53,52,51,50,54],"class_list":["post-993","post","type-post","status-publish","format-standard","hentry","category-best-practices","tag-clear-call-to-action","tag-mobile-landing-pages","tag-mobile-marketing","tag-nfc-2","tag-nfc-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 NFC Best Practices | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/4-nfc-best-practices\/\" \/>\n<script type=\"application\/ld+json\" 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