{"id":976,"date":"2013-08-19T23:53:41","date_gmt":"2013-08-19T23:53:41","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=976"},"modified":"2013-10-27T02:43:20","modified_gmt":"2013-10-27T02:43:20","slug":"qr-code-fail-cnn","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/qr-code-fail-cnn\/","title":{"rendered":"QR Code Fail: CNN"},"content":{"rendered":"

QR code fails are everywhere.\u00a0 In fact, there are probably more QR code fails than there are QR code successes, but some QR code fails are worse than others.<\/p>\n

It is often the case that QR code campaigns will completely ignore the generally agreed upon best practices for QR code use.\u00a0 For example, many QR code fails might not use a mobile optimized landing page<\/a>, or they might use a high density code making scanning difficult, or perhaps they don\u2019t have a call to action to explain to the benefit consumers will get<\/a> by scanning their QR code.\u00a0 All of these things are going to decrease the productivity of said QR code campaign by hindering the number of scans received.<\/p>\n

Don’t Cover Up Your QR Code<\/h2>\n

It is possible, however, to do even worse than these common fails.\u00a0 Instead, you might do what CNN did below, and make it physically impossible to scan your QR code<\/strong>, thus not just causing some slight hindrances, but physically preventing anyone from scanning the code.\"CNN<\/a><\/p>\n

It is really too bad what CNN did here.\u00a0 They had the right idea. \u00a0If you are going to use a QR code on TV you need to make sure it\u2019s large enough, and people know what to do with it<\/strong> and what they will get out of it.\u00a0 But more importantly: MAKE SURE IT CAN BE SCANNED!!<\/p>\n

If you are going to put time, energy, and resources into using a QR code and putting it in your programming, please makes sure you don\u2019t put a graphic over the actual QR code! \u00a0It defeats the purpose.<\/p>\n

That being said, this really had a lot of potential as an easy way to get people to donate to their cause.\u00a0 Too often I see QR code campaigns with so much potential get ruined because someone didn\u2019t think everything through.\u00a0 This has a great cause, a good call to action, the code wasn\u2019t too dense, the code was highlighted as the main purpose of the ad, and it was left on the screen long enough to scan.\u00a0 But someone in the graphics department just didn\u2019t fully think about what they were doing and the entire campaign was made completely useless.<\/p>\n

Please think before you code and make sure you do QR codes right<\/a>.\u00a0 You will do all of us a great favor.<\/p>\n","protected":false},"excerpt":{"rendered":"

QR code fails are everywhere.\u00a0 In fact, there are probably more QR code fails than there are QR code successes, but some QR code fails are worse than others. It is often the case that QR code campaigns will completely ignore the generally agreed upon best practices for QR code use.\u00a0 For example, many QR […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-976","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"\nQR Code Fail: CNN | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/qr-code-fail-cnn\/\" \/>\n<script type=\"application\/ld+json\" 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