{"id":965,"date":"2013-08-14T23:10:55","date_gmt":"2013-08-14T23:10:55","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=965"},"modified":"2013-08-14T23:10:55","modified_gmt":"2013-08-14T23:10:55","slug":"fast-food-does-qr-codes-part-2-taco-bell","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/fast-food-does-qr-codes-part-2-taco-bell\/","title":{"rendered":"Fast Food Does QR Codes: Part 2 Taco bell"},"content":{"rendered":"<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/Taco-Bell1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-966\" alt=\"Taco Bell1\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/Taco-Bell1-169x300.png\" width=\"169\" height=\"300\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/Taco-Bell1-169x300.png 169w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/Taco-Bell1.png 310w\" sizes=\"auto, (max-width: 169px) 100vw, 169px\" \/><\/a>Anytime I go out in public these days it has become an almost definite fact that I will see at least one QR code, and quite possible many more than one.\u00a0 On the one hand this is something I am happy to see, as it means the technology is really growing and people are beginning to understand its potential.\u00a0 On the other hand, however, I still find that the vast majority of these QR codes are done in an unsatisfactory way or quite often far worse than unsatisfactory.\u00a0 A recent trip to Taco Bell\/KFC might help to illuminate what I mean.<\/p>\n<p>While getting a tasty meal at the local Taco Bell\/KFC joint, I was hit on three different occasions with QR codes on their product packaging and receipt.\u00a0 Product packaging is obviously a perfect location for QR codes since everyone must interact with the packaging after they make the purchase in this case.\u00a0 They also placed a QR code on my receipt; a very interesting placement for a QR code with many possibilities.\u00a0 But not all three QR codes were made equally, and it is this that inequality that I wish to examine here so we might see the good and bad of QR code use.<\/p>\n<p>The first code I scanned was a code on the KFC bag (for some reason they didn\u2019t give me a Taco Bell bag despite ordering only Taco Bell).\u00a0 This code was placed over what appears to be a bucket (for KFC I would guess), making it slightly hard to scan, but a creative placement nonetheless.\u00a0 There is no call to action, so there is nothing enticing a customer to scan, unless they are simply curious.\u00a0 This is a serious no-no.\u00a0 You should almost always use a good call to action.\u00a0 The next let down for me was upon scanning the code being directed simply to their homepage, though it was at least mobile optimized.\u00a0 There was no targeting the customer, or providing any sort of interesting interface, or information. \u00a0Just a boring mobile site.\u00a0 Far from ideal.<\/p>\n<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/Taco-bell.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-967\" alt=\"Taco bell\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/Taco-bell-300x153.png\" width=\"300\" height=\"153\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/Taco-bell-300x153.png 300w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/Taco-bell.png 718w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> A better use of this code might have been to direct customers to give their feedback about the particular Taco Bell they were in and the type of service they received.\u00a0 This data could then be collected and used as a way to improve customer service and experience in the future.<\/p>\n<p>The second code I scanned was on the Taco Container.\u00a0 What I love about this code is how much it stands out, almost like they had some great purpose for the code.\u00a0 My one problem with the physical code is that they put a small bell in the code making it hard (or sometimes impossible) for some QR code scanner apps to scan the code.\u00a0 With this code there is at least some sort of call to action telling you to \u201cCelebrate Awesomeness, Scan this code.\u201d\u00a0 Upon scanning you are taken to the Taco Bell Facebook page, where I suppose they are hoping you will \u2018like\u2019 them.\u00a0 Perhaps instead of the call to action they chose, or in addition to it, they might have said \u201cLike us of Facebook.\u00a0 Scan here,&#8221; so there wouldn&#8217;t have been any confusion as what they meant.\u00a0 This sort of social media connection to QR codes is a great way to generate free advertising, you just need to incentivise the customer correctly.<\/p>\n<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/Taco-bell-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-968\" alt=\"Taco bell 2\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/Taco-bell-2-173x300.png\" width=\"173\" height=\"300\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/Taco-bell-2-173x300.png 173w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/Taco-bell-2.png 411w\" sizes=\"auto, (max-width: 173px) 100vw, 173px\" \/><\/a>The last code I scanned was on my receipt.\u00a0 The best use of a QR code of these three by far.\u00a0 This code has a great call to action, offering a chance to win a prize (an iPad) by scanning the code and filling out a brief form to enter.\u00a0 This is a great targeted use of a code and offers something to the customer, while also gathering information that can be used for future marketing and advertising campaigns.<\/p>\n<p>QR codes have a lot of potential but they need to be used correctly.\u00a0 Every time someone scans a QR code that is done poorly they decrease the odds of that person scanning another QR code in the future, whether yours or another company\u2019s.\u00a0 Do everyone a service and QR code appropriately.\u00a0 Using a <a href=\"http:\/\/qfuse.com\/features\">platform<\/a> that helps ensure you are using them correctly is always a good place to start.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anytime I go out in public these days it has become an almost definite fact that I will see at least one QR code, and quite possible many more than one.\u00a0 On the one hand this is something I am happy to see, as it means the technology is really growing and people are beginning [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-965","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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