{"id":960,"date":"2013-08-12T13:52:54","date_gmt":"2013-08-12T13:52:54","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=960"},"modified":"2013-10-27T02:32:51","modified_gmt":"2013-10-27T02:32:51","slug":"qr-code-case-study-big-green-egg","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/qr-code-case-study-big-green-egg\/","title":{"rendered":"QR Code Case Study: Big Green Egg"},"content":{"rendered":"<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/Big-Green-Egg1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-961\" alt=\"Big Green Egg1\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/Big-Green-Egg1-191x300.png\" width=\"191\" height=\"300\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/Big-Green-Egg1-191x300.png 191w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/Big-Green-Egg1.png 470w\" sizes=\"auto, (max-width: 191px) 100vw, 191px\" \/><\/a>I was on my way home from a wedding this past weekend and was on the last leg of my trip after arriving at Boston\u2019s Logan Airport Sunday evening.\u00a0 As I made my way to the scheduled bus arrival area I looked to my right and noticed an advertisement for the \u2018Big Green Egg\u2019.\u00a0 At that moment I thought to myself how many people have told me that I need to get one of these things and yet I had never actually even seen one before.\u00a0 Luckily the people at Big Green Egg made the <strong>intelligent decision of putting a QR code on this advertisement and I can now say that I now know everything I could have wanted to know about the product<\/strong>.<\/p>\n<h2>Enticing Customers to Scan Your QR Code<\/h2>\n<p>This is one of the rare occasions where <strong>almost everything was done right by the people who put together this marketing and QR code campaign<\/strong>; a great site to see.<\/p>\n<p>First off, the actual advertisement was in a <strong>perfect location<\/strong> seeing that it is right next to where thousands of people wait every day for long periods of time for their scheduled bus, giving it great visibility.\u00a0 This is particularly great if you actually want to have your QR code scanned too.\u00a0 In fact as I stood there for around ten minutes <strong>I saw three different people scan the QR code<\/strong>.\u00a0 A very good sign.<\/p>\n<p>The QR code itself is a <a href=\"http:\/\/qfuse.com\/learning\/qr-code-best-practices\">decent size so that it stands out enough, has a low density, and a wide margin for easy scanning<\/a>.\u00a0 The <a href=\"http:\/\/qfuse.com\/blog\/developing-a-call-to-action-for-your-qr-code\/\">call to action<\/a>, \u201cPrepare to Get Hungry,\u201d is a decent call to action and will certainly entice some people to scan the code.<\/p>\n<h2>Delivering an Engaging and Positive Experience<\/h2>\n<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/Big-Green-Egg2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-962\" alt=\"Big Green Egg2\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/Big-Green-Egg2-199x300.png\" width=\"199\" height=\"300\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/Big-Green-Egg2-199x300.png 199w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/Big-Green-Egg2.png 379w\" sizes=\"auto, (max-width: 199px) 100vw, 199px\" \/><\/a>Upon scanning the code you are taken to a <a href=\"http:\/\/qfuse.com\/learning\/mobile-landing-pages\">mobile optimized landing page<\/a> with every bit of information you could possibly want.\u00a0 The landing page seems to combine their blog with <a href=\"http:\/\/qfuse.com\/features\/social-media-aggregator\">social media<\/a> and other relevant information.\u00a0 There are videos to help you learn how to use the Big Green Egg, how to cook the perfect steak, why they choose to use independent dealers to sell the products, where those dealers are located, recipes, pricing, and much more.<\/p>\n<p>It may not be the <a href=\"http:\/\/qfuse.com\/learn-more\/mobile-showcase\">greatest looking landing page<\/a>, but the fact that it is <a href=\"http:\/\/qfuse.com\/learning\/mobile-content-vs-desktop-content\">optimized for mobile<\/a> and does a great job providing the type of things most consumers would be looking for means it couldn\u2019t have been improved a whole lot more.<\/p>\n<p>Everything about <strong>this QR code campaign was done well, from the QR code itself, to the location, the landing page and even the content<\/strong>.\u00a0 This is the type of QR code campaign that companies should look to as a great example for their own.\u00a0 I am not sure if the Big Green Egg was <a href=\"http:\/\/qfuse.com\/features\/qr-code-analytics\">tracking their QR code scans<\/a> and <a href=\"http:\/\/qfuse.com\/features\/mobile-site-analytics\">gathering all relevant data from the mobile landing page usage<\/a> but one would suspect they are since they did everything else right.\u00a0 If not though, using a <a href=\"http:\/\/qfuse.com\/features\">platform<\/a> that integrates <a href=\"http:\/\/qfuse.com\/features\/mobile-site-analytics\">analytics<\/a> into everything else is a smart way to <a href=\"http:\/\/qfuse.com\/features\/qr-code-management\">manage your QR code campaign<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was on my way home from a wedding this past weekend and was on the last leg of my trip after arriving at Boston\u2019s Logan Airport Sunday evening.\u00a0 As I made my way to the scheduled bus arrival area I looked to my right and noticed an advertisement for the \u2018Big Green Egg\u2019.\u00a0 At [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-960","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>QR Code Case Study: Big Green Egg | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/qr-code-case-study-big-green-egg\/\" \/>\n<script type=\"application\/ld+json\" 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