{"id":951,"date":"2013-08-04T23:57:10","date_gmt":"2013-08-04T23:57:10","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=951"},"modified":"2013-08-04T23:57:10","modified_gmt":"2013-08-04T23:57:10","slug":"mobile-evolution-and-digital-marketers","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/mobile-evolution-and-digital-marketers\/","title":{"rendered":"Mobile Evolution and Digital Marketers"},"content":{"rendered":"<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/ipad-apps-600.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-952\" alt=\"ipad-apps-600\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/ipad-apps-600-300x187.jpg\" width=\"300\" height=\"187\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/ipad-apps-600-300x188.jpg 300w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/08\/ipad-apps-600.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>The landscape of mobile technology is a fast paced ever changing world.\u00a0 We have seen the dramatic rise of smartphones from a small minority of users to a full on majority.\u00a0 This change thrust marketers into a new world in which they were forced to adapt quickly just to keep up, and many have fallen by the wayside.\u00a0 But the world of mobile technology has again taken a dramatic jolt forward in the past year or more. The culprit: Tablets.<\/p>\n<p>Though smartphone usage isn\u2019t going to slow down any time soon, a new milestone has been reached.\u00a0 As of 2013, based off the Adobe Digital Index, global websites are now seeing more traffic from tablet devices than smartphones.\u00a0 Change in this mobile world only seems to increase in speed, so you had better be able to change with it, and fast.<\/p>\n<p>This is significant for digital marketers in particular due to the fact that tablet users tend to make larger and more online purchases than smartphone users (Adobe Survey Results); indicating that the resources available to the marketer might be best spent in optimizing their tablet formats before anything else.<\/p>\n<p>Of course at this point in time any digital marketer worth their salt should have already optimized their mobile format, put in place a mobile advertising strategy, and implemented a <a href=\"http:\/\/qfuse.com\/features\/qr-code-management\">QR code<\/a> or <a href=\"http:\/\/qfuse.com\/features\/nfc-analytics\">NFC<\/a> campaign.\u00a0 So resources would hopefully be available at this point to invest in their tablet development and optimization.<\/p>\n<p>Looking at the overall mobile strategy for digital marketers it is vital that they understand their particular mobile market.\u00a0 In order to accomplish this it means they must have a way to track the data of their consumers, measure that data, and test various formats and campaigns.\u00a0 Through this information the proper changes can be made and evolved to ensure an optimal mobile strategy amongst the various possible devices.<\/p>\n<p>For optimal efficiency in fulfilling these requirements make sure you are using a proper <a href=\"http:\/\/qfuse.com\/features\/mobile-site-analytics\">platform<\/a> to help manage your mobile strategy and accrue the data and measurements needed to adapt said strategy to your particular market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The landscape of mobile technology is a fast paced ever changing world.\u00a0 We have seen the dramatic rise of smartphones from a small minority of users to a full on majority.\u00a0 This change thrust marketers into a new world in which they were forced to adapt quickly just to keep up, and many have fallen [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-951","post","type-post","status-publish","format-standard","hentry","category-mobile-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile Evolution and Digital Marketers | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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