{"id":923,"date":"2013-07-25T22:48:14","date_gmt":"2013-07-25T22:48:14","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=923"},"modified":"2013-07-25T22:48:14","modified_gmt":"2013-07-25T22:48:14","slug":"how-to-use-qr-codes-example-angry-orchard-hard-cider","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/how-to-use-qr-codes-example-angry-orchard-hard-cider\/","title":{"rendered":"How to Use QR Codes:  Example Angry Orchard Hard Cider"},"content":{"rendered":"<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/Angry-Orchard1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-924\" alt=\"Angry Orchard1\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/Angry-Orchard1-223x300.png\" width=\"223\" height=\"300\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/Angry-Orchard1-223x300.png 223w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/Angry-Orchard1.png 551w\" sizes=\"auto, (max-width: 223px) 100vw, 223px\" \/><\/a>So there I was Ace, King in hand and I was all-in pre-flop going up against a Queen, Ten off suit during an intense poker night.\u00a0 Flop came with nothing.\u00a0 Turn came with nothing.\u00a0 River hit a Queen, and my night was over.\u00a0 Rough.\u00a0 Luckily I was then handed a Angry Orchard Hard cider for the first time, and found it quite delectable.\u00a0 My night had just taken a turn for the better.<\/p>\n<p>One of the first things I noticed about the Hard Cider bottle was the QR code on the back.\u00a0 My first instinct was to assume it was a lousy QR code use like you might see on many other alcoholic bottles out there, but the good call to action convinced me to scan it nonetheless.\u00a0 I was pleasantly surprised.<\/p>\n<p>Not only did Angry Orchard have a solid call to action, they also had a mobile optimized landing page, and a very good looking one at that.\u00a0 These two things alone usually are enough for satisfactory QR code use, but even more than this they had a creative and interactive landing page, making it one of the better QR code uses I have seen.<\/p>\n<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/Angry-orchard2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-925\" alt=\"Angry orchard2\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/Angry-orchard2-225x300.png\" width=\"225\" height=\"300\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/Angry-orchard2-225x300.png 225w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/Angry-orchard2.png 543w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a>Typically most companies will simply link the QR code to their desktop webpage or, if they are slightly ahead of the curve, their mobile optimized home page.\u00a0 This doesn\u2019t do a whole lot for the customer or the business.\u00a0 What works best is if there is some purpose for the customer at the landing page, ideally something interactive or some sort of offer.<\/p>\n<p>What I discovered by scanning the Angry Orchard QR code was a landing page that let you post what you thought of the Hard Cider you were drinking and post it for the world to see.\u00a0 This is a great QR code use because it allows the customer to interact with the brand and promote the brand to others on social media, giving them an inexpensive advertising medium, and hopefully a solid ROI.<\/p>\n<p>It is creative uses like this that more companies and <a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/Angry-Orchard.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-926\" alt=\"Angry Orchard\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/Angry-Orchard-207x300.png\" width=\"207\" height=\"300\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/Angry-Orchard-207x300.png 207w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/Angry-Orchard.png 383w\" sizes=\"auto, (max-width: 207px) 100vw, 207px\" \/><\/a>organizations need to start utilizing, otherwise you are losing out on customer interaction with your brand and potentially sales.\u00a0 Just make sure you are using a <a href=\"http:\/\/qfuse.com\/features\">platform<\/a> that will ensure your QR campaign is running efficiently, you have all the data you need to learn from your campaign to adapt it to changing conditions, and allows you to manage it all in one place.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So there I was Ace, King in hand and I was all-in pre-flop going up against a Queen, Ten off suit during an intense poker night.\u00a0 Flop came with nothing.\u00a0 Turn came with nothing.\u00a0 River hit a Queen, and my night was over.\u00a0 Rough.\u00a0 Luckily I was then handed a Angry Orchard Hard cider for [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-923","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use QR Codes: Example Angry Orchard Hard Cider | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/how-to-use-qr-codes-example-angry-orchard-hard-cider\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/how-to-use-qr-codes-example-angry-orchard-hard-cider\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/how-to-use-qr-codes-example-angry-orchard-hard-cider\\\/\"},\"author\":{\"name\":\"Timothy Boyle\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/person\\\/c78ba4f0bcab46f1dc19ec5d796edc6f\"},\"headline\":\"How to Use QR Codes: Example Angry Orchard Hard Cider\",\"datePublished\":\"2013-07-25T22:48:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/how-to-use-qr-codes-example-angry-orchard-hard-cider\\\/\"},\"wordCount\":417,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/how-to-use-qr-codes-example-angry-orchard-hard-cider\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/07\\\/Angry-Orchard1-223x300.png\",\"articleSection\":[\"QR Codes\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/qfuse.com\\\/blog\\\/how-to-use-qr-codes-example-angry-orchard-hard-cider\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/how-to-use-qr-codes-example-angry-orchard-hard-cider\\\/\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/how-to-use-qr-codes-example-angry-orchard-hard-cider\\\/\",\"name\":\"How to Use QR Codes: Example Angry Orchard Hard Cider | Qfuse\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/how-to-use-qr-codes-example-angry-orchard-hard-cider\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/how-to-use-qr-codes-example-angry-orchard-hard-cider\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/07\\\/Angry-Orchard1-223x300.png\",\"datePublished\":\"2013-07-25T22:48:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/how-to-use-qr-codes-example-angry-orchard-hard-cider\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/qfuse.com\\\/blog\\\/how-to-use-qr-codes-example-angry-orchard-hard-cider\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/how-to-use-qr-codes-example-angry-orchard-hard-cider\\\/#primaryimage\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/07\\\/Angry-Orchard1.png\",\"contentUrl\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/07\\\/Angry-Orchard1.png\",\"width\":551,\"height\":740},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/how-to-use-qr-codes-example-angry-orchard-hard-cider\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Use QR Codes: Example Angry Orchard Hard Cider\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/\",\"name\":\"Qfuse News | QR Code Management System\",\"description\":\"Bridging the Gap Between Online and Offline Media\",\"publisher\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#organization\"},\"alternateName\":\"News about QR Code Management for Industrial Use\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#organization\",\"name\":\"Quick Fuse Media\",\"alternateName\":\"Qfuse\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Qfusetag_FNL.jpg\",\"contentUrl\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Qfusetag_FNL.jpg\",\"width\":736,\"height\":246,\"caption\":\"Quick Fuse Media\"},\"image\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/qfuse\",\"https:\\\/\\\/x.com\\\/qfuse\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/person\\\/c78ba4f0bcab46f1dc19ec5d796edc6f\",\"name\":\"Timothy Boyle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g\",\"caption\":\"Timothy Boyle\"},\"description\":\"Tim is an established sales &amp; marketing professional, assisting Quick Fuse Media with discussions on mobile technologies and best practices.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Use QR Codes: Example Angry Orchard Hard Cider | Qfuse","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qfuse.com\/blog\/how-to-use-qr-codes-example-angry-orchard-hard-cider\/","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qfuse.com\/blog\/how-to-use-qr-codes-example-angry-orchard-hard-cider\/#article","isPartOf":{"@id":"https:\/\/qfuse.com\/blog\/how-to-use-qr-codes-example-angry-orchard-hard-cider\/"},"author":{"name":"Timothy Boyle","@id":"https:\/\/qfuse.com\/blog\/#\/schema\/person\/c78ba4f0bcab46f1dc19ec5d796edc6f"},"headline":"How to Use QR Codes: Example Angry Orchard Hard Cider","datePublished":"2013-07-25T22:48:14+00:00","mainEntityOfPage":{"@id":"https:\/\/qfuse.com\/blog\/how-to-use-qr-codes-example-angry-orchard-hard-cider\/"},"wordCount":417,"commentCount":0,"publisher":{"@id":"https:\/\/qfuse.com\/blog\/#organization"},"image":{"@id":"https:\/\/qfuse.com\/blog\/how-to-use-qr-codes-example-angry-orchard-hard-cider\/#primaryimage"},"thumbnailUrl":"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/Angry-Orchard1-223x300.png","articleSection":["QR Codes"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/qfuse.com\/blog\/how-to-use-qr-codes-example-angry-orchard-hard-cider\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/qfuse.com\/blog\/how-to-use-qr-codes-example-angry-orchard-hard-cider\/","url":"https:\/\/qfuse.com\/blog\/how-to-use-qr-codes-example-angry-orchard-hard-cider\/","name":"How to Use QR Codes: Example Angry Orchard Hard Cider | Qfuse","isPartOf":{"@id":"https:\/\/qfuse.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/qfuse.com\/blog\/how-to-use-qr-codes-example-angry-orchard-hard-cider\/#primaryimage"},"image":{"@id":"https:\/\/qfuse.com\/blog\/how-to-use-qr-codes-example-angry-orchard-hard-cider\/#primaryimage"},"thumbnailUrl":"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/Angry-Orchard1-223x300.png","datePublished":"2013-07-25T22:48:14+00:00","breadcrumb":{"@id":"https:\/\/qfuse.com\/blog\/how-to-use-qr-codes-example-angry-orchard-hard-cider\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qfuse.com\/blog\/how-to-use-qr-codes-example-angry-orchard-hard-cider\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qfuse.com\/blog\/how-to-use-qr-codes-example-angry-orchard-hard-cider\/#primaryimage","url":"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/Angry-Orchard1.png","contentUrl":"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/Angry-Orchard1.png","width":551,"height":740},{"@type":"BreadcrumbList","@id":"https:\/\/qfuse.com\/blog\/how-to-use-qr-codes-example-angry-orchard-hard-cider\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qfuse.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Use QR Codes: Example Angry Orchard Hard Cider"}]},{"@type":"WebSite","@id":"https:\/\/qfuse.com\/blog\/#website","url":"https:\/\/qfuse.com\/blog\/","name":"Qfuse News | QR Code Management System","description":"Bridging the Gap Between Online and Offline Media","publisher":{"@id":"https:\/\/qfuse.com\/blog\/#organization"},"alternateName":"News about QR Code Management for Industrial Use","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qfuse.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/qfuse.com\/blog\/#organization","name":"Quick Fuse Media","alternateName":"Qfuse","url":"https:\/\/qfuse.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qfuse.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2023\/02\/Qfusetag_FNL.jpg","contentUrl":"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2023\/02\/Qfusetag_FNL.jpg","width":736,"height":246,"caption":"Quick Fuse Media"},"image":{"@id":"https:\/\/qfuse.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/qfuse","https:\/\/x.com\/qfuse"]},{"@type":"Person","@id":"https:\/\/qfuse.com\/blog\/#\/schema\/person\/c78ba4f0bcab46f1dc19ec5d796edc6f","name":"Timothy Boyle","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g","caption":"Timothy Boyle"},"description":"Tim is an established sales &amp; marketing professional, assisting Quick Fuse Media with discussions on mobile technologies and best practices."}]}},"_links":{"self":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts\/923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/comments?post=923"}],"version-history":[{"count":3,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts\/923\/revisions"}],"predecessor-version":[{"id":929,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts\/923\/revisions\/929"}],"wp:attachment":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/media?parent=923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/categories?post=923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/tags?post=923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}