{"id":918,"date":"2013-07-23T21:11:05","date_gmt":"2013-07-23T21:11:05","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=918"},"modified":"2013-07-24T14:00:57","modified_gmt":"2013-07-24T14:00:57","slug":"gap-in-japan-uses-nfc-in-high-fives-marketing-campaign","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/gap-in-japan-uses-nfc-in-high-fives-marketing-campaign\/","title":{"rendered":"GAP in Japan Uses NFC in \u2018High-Fives\u2019 Marketing Campaign"},"content":{"rendered":"

\"GAP-Japan-NFC-Toppan-Campaign-5\"<\/a>Many parts of the world are years ahead of these United States when it comes to NFC<\/a> technology and its adoption.\u00a0 Japan in particular stands out among these countries.\u00a0 American advertisers and marketers might stand to learn something from the Land of the Rising Sun.\u00a0 Perhaps this blog will do just that, and be an inspiration for your creativity.<\/p>\n

This latest NFC example comes to us from two of GAP\u2019s flagship stores in two of Tokyo\u2019s districts.\u00a0 The campaign was in effect a fashion contest between the two store\u2019s employees, with the judges being the consumers.<\/p>\n

How this marketing campaign worked was that every customer upon entering the store was given a NFC enabled bracelet which was connected to their Facebook account.\u00a0 The customer was then directed to high-five any store employee whose attire they fully approved of.\u00a0 When they high-fived the employee the employee would high-five back with their smartphone, touching the NFC tag bracelet to the smartphone, a cheering sound is then triggered, and the vote for that outfit tallied.\u00a0 At this moment a photo with details of the particular outfit is then sent straight to the person\u2019s Facebook timeline for the world to see.<\/p>\n

For participating in this fun fashion and marketing campaign the customer is given a free bracelet (not the NFC tag bracelet, but a different one), and a 20% off coupon.<\/p>\n

This sort of outside the box NFC campaign is a great way to engage consumers, create a buzz with media and on social networks, increase sales by rewarding coupons, and creating free advertising by linking Facebook accounts, and sending posts to these connected Facebook accounts where all of their friends will be able to see the outfits they had \u2018high-fived.\u2019<\/p>\n

The ROI for a simple, inexpensive marketing campaign like this must be impressive.\u00a0 Implementing these sorts of creative ways to engage consumers and drive advertising and sales is not very difficult. \u00a0Of course it is certainly atypical here in these United States, and so there might be some push-back when these sorts of ideas are brought up.\u00a0 Overcome the push back and you will surely be happy with the outcome.\u00a0 Of course using a platform<\/a> to help ensure your campaign meets its potential is key to this success.<\/p>\n","protected":false},"excerpt":{"rendered":"

Many parts of the world are years ahead of these United States when it comes to NFC technology and its adoption.\u00a0 Japan in particular stands out among these countries.\u00a0 American advertisers and marketers might stand to learn something from the Land of the Rising Sun.\u00a0 Perhaps this blog will do just that, and be an […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-918","post","type-post","status-publish","format-standard","hentry","category-nfc"],"yoast_head":"\nGAP in Japan Uses NFC in \u2018High-Fives\u2019 Marketing Campaign | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/gap-in-japan-uses-nfc-in-high-fives-marketing-campaign\/\" \/>\n<script 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