{"id":849,"date":"2013-07-01T19:06:31","date_gmt":"2013-07-01T19:06:31","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=849"},"modified":"2013-07-01T19:06:31","modified_gmt":"2013-07-01T19:06:31","slug":"nfc-and-social-media","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/nfc-and-social-media\/","title":{"rendered":"NFC and Social Media"},"content":{"rendered":"<p><a href=\"http:\/\/qfuse.com\/learn-more\/nfc\"><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/NFC.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-850\" alt=\"NFC\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/NFC-300x211.jpg\" width=\"300\" height=\"211\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/NFC-300x212.jpg 300w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/NFC.jpg 480w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>NFC<\/a> has an incredible array of possibilities that can be utilized to enhance consumer engagement, increase sales, or provide additional value.\u00a0 For each business or organization however, the possible uses vary, and while one type of use may be great for one business, it might be completely useless for another.<\/p>\n<p>One possible use for NFC is connecting consumers with various social media platforms. \u00a0This is clearly a great use for say a restaurant, bar, or retail establishment, but not necessarily all that useful for say a law firm.<\/p>\n<p>Let\u2019s assume you are the owner of a bar.\u00a0 Your goal is to increase the number of people that imbibe at your establishment every day.\u00a0 You know that social media like Facebook and Twitter can be utilized to help you achieve this end.\u00a0 When people at your bar \u201ccheck-in\u201d to your bar it helps advertise your bar and acts as an endorsement.\u00a0 This helps to attract these people\u2019s friends who might be nearby, or such endorsement might help persuade them to visit at a future occasion.<\/p>\n<p>The problem is that very few customers actually \u201ccheck-in.\u201d\u00a0 To help convince more consumers to do so you might decide to place QR codes on all your coasters and have a call to action to \u201cscan the code and check-in on Facebook!\u201d\u00a0 Or something similar.\u00a0 You would likely notice more \u201ccheck-ins\u201d, but this option still requires someone to go out of their way to scan a code; an improvement but not necessarily your best option.<\/p>\n<p>The most effective way to increase this use of social media to advertise your bar would of course be the use of NFC tags.\u00a0 With NFC, instead of trying to convince a consumer to scan a QR code, you can make it so that the consumer, simply by placing their phone on the bar or a table, is given a notification that pops up on their phone and allows them the option to \u201ccheck-in\u201d or not.\u00a0 This makes it extremely easy for the consumer and requires almost no effort; and the number of \u201ccheck-ins\u201d, \u201clikes\u201d or \u201cshares\u201d (all free advertising for you), will likely increase in dramatic fashion.\u00a0 \u00a0And the increased foot traffic from this high value advertising will make using NFC worth it.<\/p>\n<p>This is but one of the almost infinite ways you can utilize NFC technology, but before you jump on board the bandwagon please make sure you understand the <a href=\"http:\/\/qfuse.com\/index.php?\/learning\/qr-code-best-practices\">general best practices<\/a> and are using a <a href=\"http:\/\/qfuse.com\/learn-more\/nfc\">NFC platform<\/a> that will help ensure a successful NFC campaign without the hassle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NFC has an incredible array of possibilities that can be utilized to enhance consumer engagement, increase sales, or provide additional value.\u00a0 For each business or organization however, the possible uses vary, and while one type of use may be great for one business, it might be completely useless for another. One possible use for NFC [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-849","post","type-post","status-publish","format-standard","hentry","category-qfuse-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NFC and Social Media | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/nfc-and-social-media\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/nfc-and-social-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/nfc-and-social-media\\\/\"},\"author\":{\"name\":\"Timothy Boyle\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/person\\\/c78ba4f0bcab46f1dc19ec5d796edc6f\"},\"headline\":\"NFC and Social Media\",\"datePublished\":\"2013-07-01T19:06:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/nfc-and-social-media\\\/\"},\"wordCount\":427,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/nfc-and-social-media\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/07\\\/NFC-300x211.jpg\",\"articleSection\":[\"Qfuse News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/qfuse.com\\\/blog\\\/nfc-and-social-media\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/nfc-and-social-media\\\/\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/nfc-and-social-media\\\/\",\"name\":\"NFC and Social Media | Qfuse\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/nfc-and-social-media\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/nfc-and-social-media\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/07\\\/NFC-300x211.jpg\",\"datePublished\":\"2013-07-01T19:06:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/nfc-and-social-media\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/qfuse.com\\\/blog\\\/nfc-and-social-media\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/nfc-and-social-media\\\/#primaryimage\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/07\\\/NFC.jpg\",\"contentUrl\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/07\\\/NFC.jpg\",\"width\":480,\"height\":339},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/nfc-and-social-media\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NFC and Social Media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/\",\"name\":\"Qfuse News | QR Code Management System\",\"description\":\"Bridging the Gap Between Online and Offline Media\",\"publisher\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#organization\"},\"alternateName\":\"News about QR Code Management for Industrial Use\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#organization\",\"name\":\"Quick Fuse Media\",\"alternateName\":\"Qfuse\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Qfusetag_FNL.jpg\",\"contentUrl\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Qfusetag_FNL.jpg\",\"width\":736,\"height\":246,\"caption\":\"Quick Fuse Media\"},\"image\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/qfuse\",\"https:\\\/\\\/x.com\\\/qfuse\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/person\\\/c78ba4f0bcab46f1dc19ec5d796edc6f\",\"name\":\"Timothy Boyle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g\",\"caption\":\"Timothy Boyle\"},\"description\":\"Tim is an established sales &amp; marketing professional, assisting Quick Fuse Media with discussions on mobile technologies and best practices.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"NFC and Social Media | Qfuse","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qfuse.com\/blog\/nfc-and-social-media\/","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qfuse.com\/blog\/nfc-and-social-media\/#article","isPartOf":{"@id":"https:\/\/qfuse.com\/blog\/nfc-and-social-media\/"},"author":{"name":"Timothy Boyle","@id":"https:\/\/qfuse.com\/blog\/#\/schema\/person\/c78ba4f0bcab46f1dc19ec5d796edc6f"},"headline":"NFC and Social Media","datePublished":"2013-07-01T19:06:31+00:00","mainEntityOfPage":{"@id":"https:\/\/qfuse.com\/blog\/nfc-and-social-media\/"},"wordCount":427,"commentCount":0,"publisher":{"@id":"https:\/\/qfuse.com\/blog\/#organization"},"image":{"@id":"https:\/\/qfuse.com\/blog\/nfc-and-social-media\/#primaryimage"},"thumbnailUrl":"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/NFC-300x211.jpg","articleSection":["Qfuse News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/qfuse.com\/blog\/nfc-and-social-media\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/qfuse.com\/blog\/nfc-and-social-media\/","url":"https:\/\/qfuse.com\/blog\/nfc-and-social-media\/","name":"NFC and Social Media | Qfuse","isPartOf":{"@id":"https:\/\/qfuse.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/qfuse.com\/blog\/nfc-and-social-media\/#primaryimage"},"image":{"@id":"https:\/\/qfuse.com\/blog\/nfc-and-social-media\/#primaryimage"},"thumbnailUrl":"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/NFC-300x211.jpg","datePublished":"2013-07-01T19:06:31+00:00","breadcrumb":{"@id":"https:\/\/qfuse.com\/blog\/nfc-and-social-media\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qfuse.com\/blog\/nfc-and-social-media\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qfuse.com\/blog\/nfc-and-social-media\/#primaryimage","url":"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/NFC.jpg","contentUrl":"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/07\/NFC.jpg","width":480,"height":339},{"@type":"BreadcrumbList","@id":"https:\/\/qfuse.com\/blog\/nfc-and-social-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qfuse.com\/blog\/"},{"@type":"ListItem","position":2,"name":"NFC and Social Media"}]},{"@type":"WebSite","@id":"https:\/\/qfuse.com\/blog\/#website","url":"https:\/\/qfuse.com\/blog\/","name":"Qfuse News | QR Code Management System","description":"Bridging the Gap Between Online and Offline Media","publisher":{"@id":"https:\/\/qfuse.com\/blog\/#organization"},"alternateName":"News about QR Code Management for Industrial Use","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qfuse.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/qfuse.com\/blog\/#organization","name":"Quick Fuse Media","alternateName":"Qfuse","url":"https:\/\/qfuse.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qfuse.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2023\/02\/Qfusetag_FNL.jpg","contentUrl":"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2023\/02\/Qfusetag_FNL.jpg","width":736,"height":246,"caption":"Quick Fuse Media"},"image":{"@id":"https:\/\/qfuse.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/qfuse","https:\/\/x.com\/qfuse"]},{"@type":"Person","@id":"https:\/\/qfuse.com\/blog\/#\/schema\/person\/c78ba4f0bcab46f1dc19ec5d796edc6f","name":"Timothy Boyle","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g","caption":"Timothy Boyle"},"description":"Tim is an established sales &amp; marketing professional, assisting Quick Fuse Media with discussions on mobile technologies and best practices."}]}},"_links":{"self":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts\/849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/comments?post=849"}],"version-history":[{"count":2,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts\/849\/revisions"}],"predecessor-version":[{"id":858,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts\/849\/revisions\/858"}],"wp:attachment":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/media?parent=849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/categories?post=849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/tags?post=849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}