{"id":808,"date":"2013-06-20T23:57:39","date_gmt":"2013-06-20T23:57:39","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=808"},"modified":"2013-06-20T23:57:39","modified_gmt":"2013-06-20T23:57:39","slug":"how-not-to-use-qr-codes-part-5","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/how-not-to-use-qr-codes-part-5\/","title":{"rendered":"How Not to Use QR Codes: Part 5"},"content":{"rendered":"<p>QR codes are a fantastic tool for almost any business or organization to use, whether you are a one man band or a large corporation, QR codes can help to improve your advertising and marketing effort, and even help boost sales.\u00a0 There are, in fact, few ways you can\u2019t, or shouldn\u2019t use QR codes; and yet people always seem to find these ways to use them and somehow come to the conclusion that it is worth wasting resources on.<\/p>\n<p>The problem with this isn\u2019t just that the poor QR code use is a waste of time and resources for the individual or organization that uses it, but it\u2019s even more than that.\u00a0 When people continue to use QR codes in bad ways, or don\u2019t abide by general best practices, they make the QR code tool in general look bad and it creates a certain stigma for the technology, hurting the QR codes users and preventing consumers from scanning codes in the future.<\/p>\n<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Airplane-QR-Code.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-809\" alt=\"Airplane QR Code\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Airplane-QR-Code-300x189.jpg\" width=\"300\" height=\"189\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Airplane-QR-Code-300x190.jpg 300w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Airplane-QR-Code.jpg 740w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> Here is a perfect example of how NOT to use QR codes.\u00a0 In the photo right, you will notice a plane towing a large QR code.\u00a0 At first you might think that this is a creative use of QR codes, and perhaps it is creative, but it is also incredibly dumb.\u00a0 Even creative QR codes need to have a one main ingredient or they are completely useless, and that one thing is scanability.<\/p>\n<p>There are really three main problems with this QR code usage.<\/p>\n<p>1)\u00a0\u00a0\u00a0\u00a0\u00a0 For a QR code to be scanned it must appear large enough on a smartphone screen.\u00a0 This QR code being pulled by the plane may indeed be large, but it is nowhere near large enough to be scanned from the ground.\u00a0 To get a QR code large enough to be seen clearly by smartphone cameras the code would have to be MUCH larger than this, and likely towed by a Boeing-747.<\/p>\n<p>2)\u00a0\u00a0\u00a0\u00a0\u00a0 Even if this code was MUCH larger and being pulled by a Boeing-747, it still likely would be tough to scan.\u00a0 A code needs to be clear to read, but clarity becomes a problem when the code is moving as it creates distortions and the scanner cannot read it.\u00a0 Having a code pulled by a plane is certain to cause the code to move in the wind and become unscannable even with the proper size.<\/p>\n<p>3)\u00a0\u00a0\u00a0\u00a0\u00a0 The last issue with this code, and probably the biggest issue, is that someone decided to spend probably a hefty penny to hire a pilot and to have this large QR code banner created.\u00a0 For a fraction of the cost they could have put together a much more useful QR code campaign using more traditional media and seen a much great bang for their buck.<\/p>\n<p>Before you decide to spend resources and time launching your QR campaign, please make sure you have thought it through and aren\u2019t going to find your QR code highlighted on a blog like this.\u00a0 Follow our <a href=\"http:\/\/qfuse.com\/index.php?\/learning\/qr-code-best-practices\">best practices,<\/a> use a <a href=\"http:\/\/qfuse.com\/features\">platform<\/a> that will help ensure you do everything right, and don\u2019t mess up your QR code usage as it makes all of the users look bad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>QR codes are a fantastic tool for almost any business or organization to use, whether you are a one man band or a large corporation, QR codes can help to improve your advertising and marketing effort, and even help boost sales.\u00a0 There are, in fact, few ways you can\u2019t, or shouldn\u2019t use QR codes; and [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-808","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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