{"id":796,"date":"2013-06-16T17:22:07","date_gmt":"2013-06-16T17:22:07","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=796"},"modified":"2017-09-29T21:40:52","modified_gmt":"2017-09-29T21:40:52","slug":"london-buses-and-nfc-tags","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/london-buses-and-nfc-tags\/","title":{"rendered":"London Buses and NFC Tags"},"content":{"rendered":"<p><a href=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/bus-contactless-payment-top.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-797\" src=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/bus-contactless-payment-top-300x200.jpg\" alt=\"bus-contactless-payment-top\" width=\"300\" height=\"200\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/bus-contactless-payment-top-300x200.jpg 300w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/bus-contactless-payment-top.jpg 635w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>In December of 2012 the <a href=\"http:\/\/www.londonhut.com\/p\/london-transport\" target=\"_blank\">Transport for London<\/a> began installing <a href=\"http:\/\/qfuse.com\/learning\/what-is-nfc\">NFC<\/a> compatible readers into their 8,500 buses.\u00a0 The purpose of doing so was to make the customer\u2019s experience better and decrease the number of cash transactions (cash transactions are costlier than other transactions).<\/p>\n<p>This adoption of NFC technology allows any customer who has an NFC enabled card (most are compatible already) to simply swipe their credit or debit card over the sensor and pay the fare.\u00a0 The alternative is digging around for change or purchasing a separate bus pass.\u00a0 \u00a0Not nearly as convenient.<\/p>\n<p>As of April 2013 TfL reports that they have now surpassed 1 million NFC scans, from over 10,000 commuters, and the number of NFC users are growing by 1,000 every week.\u00a0 These NFC payments account for 20% of all bus payments.\u00a0 And to date, every single bus of the 8,500 bus fleet has recorded at least one scan though with certain bus routes getting much greater NFC usage than others.<\/p>\n<p><a href=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/bus-contactless-payment-info.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-798\" src=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/bus-contactless-payment-info-211x300.jpg\" alt=\"Print\" width=\"211\" height=\"300\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/bus-contactless-payment-info-211x300.jpg 211w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/bus-contactless-payment-info.jpg 493w\" sizes=\"auto, (max-width: 211px) 100vw, 211px\" \/><\/a>This is a perfect example of how the NFC technology can be of great practical use.\u00a0 It allows for a much more efficient payment method, ensuring quicker payments, safer payments, and more convenience to the customer and the business.<\/p>\n<p>This type of usage works well for large companies with millions of transactions, but it is certainly not limited to such companies.\u00a0 Even small companies could benefit from this technology by providing easier payment transactions for customers, whether in a retail store, park, or any other business setting that accepts payments.<\/p>\n<p>With the success of this NFC usage in London, you can likely expect other cities to begin copying this use, and it\u2019s about time.<\/p>\n<p>For help with your NC campaign be sure to check out the <a href=\"http:\/\/qfuse.com\/features\/nfc-analytics\">Qfuse platform<\/a> and see how it can make you life much more efficient.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In December of 2012 the Transport for London began installing NFC compatible readers into their 8,500 buses.\u00a0 The purpose of doing so was to make the customer\u2019s experience better and decrease the number of cash transactions (cash transactions are costlier than other transactions). This adoption of NFC technology allows any customer who has an NFC [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-796","post","type-post","status-publish","format-standard","hentry","category-qfuse-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>London Buses and NFC Tags | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/london-buses-and-nfc-tags\/\" \/>\n<script type=\"application\/ld+json\" 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