{"id":782,"date":"2013-06-10T00:07:50","date_gmt":"2013-06-10T00:07:50","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=782"},"modified":"2013-06-10T00:07:50","modified_gmt":"2013-06-10T00:07:50","slug":"portsmouth-new-hampshire-a-qr-code-case-study","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/portsmouth-new-hampshire-a-qr-code-case-study\/","title":{"rendered":"Portsmouth New Hampshire: A QR Code Case Study"},"content":{"rendered":"<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Portsmouth.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-783\" alt=\"Portsmouth\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Portsmouth-219x300.png\" width=\"219\" height=\"300\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Portsmouth-219x300.png 219w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Portsmouth.png 534w\" sizes=\"auto, (max-width: 219px) 100vw, 219px\" \/><\/a>I live in a small coastal New Hampshire city named Portsmouth; the same New England town where the War of American Secession began (contrary to popular belief it was not concord MA) in case there are any history buffs out there.\u00a0 Portsmouth is located an hour north of Boston, 45 minutes south of Portland, ME and roughly the same from the mountains; it is quite possibly the perfect location to live (assuming you ignore winter).<\/p>\n<p>Portsmouth\u2019s history, it\u2019s dining, night life, coastal setting, and undeniable adorableness as a perfect old New England town, means that tourists and other casual visitors will be making their way around the city.\u00a0 This means they might not quite be sure of what to do, where to go, or how to find their way around.<\/p>\n<p>This problem for the tourist is a problem that local businesses should, and did, take advantage of.\u00a0 If the tourist doesn\u2019t know where to go, why not advertise your restaurant, or retail establishment, and help them figure out where to spend their time and Federal Reserve Notes?<\/p>\n<p>Well I was hanging out during Market Square day\u2014where every living soul and in the surrounding area and their mother head downtown for live music, unhealthy food, and adult libations\u2014and saw a great QR code advertisement attempting to help tourists and casual visitors find their way around town.<\/p>\n<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Portsmouth2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-784\" alt=\"Portsmouth2\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Portsmouth2-201x300.png\" width=\"201\" height=\"300\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Portsmouth2-201x300.png 201w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Portsmouth2.png 380w\" sizes=\"auto, (max-width: 201px) 100vw, 201px\" \/><\/a>This is a great example of a QR code providing a free service to potential consumers, but also helping local businesses attract customers.\u00a0 The tourist benefits from being able to find a list of nearby restaurants or other shops, and the nearby restaurant and shop get to trade their product or service for money.\u00a0 A beautiful symbiotic relationship made possible with QR codes.<\/p>\n<p>The QR code itself stands out, particularly with the two toned color.\u00a0 It is large enough and with a low density to allow easy scanning. It has a good call to action explaining what you will get by scanning the code.\u00a0 And the QR code takes you to a mobile optimized landing page.\u00a0 This is pretty much a perfect use of QR codes.<\/p>\n<p>There are two problems I see, one with mobile experience, and the other with the physical execution of the campaign.<\/p>\n<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Portsmouth1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-785\" alt=\"Portsmouth1\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Portsmouth1-198x300.png\" width=\"198\" height=\"300\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Portsmouth1-198x300.png 198w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Portsmouth1.png 375w\" sizes=\"auto, (max-width: 198px) 100vw, 198px\" \/><\/a>The first is in regards to the mobile landing page.\u00a0 It is great that the creators knew enough to have a mobile landing page, but the problem arises when you click on one of the landing page buttons.\u00a0 When you do this you are actually taken to a non-mobile optimized website that lists and describes the places to visit.\u00a0 This page took forever to load, and was hard to navigate, and thus completely ruining the experience, and causing a loss in my interest.<\/p>\n<p>The second issue I had was simply that there were not enough of these ads around the city to ensure tourists and other visitors would find them.\u00a0 I was just lucky enough o have parked in front of one.<\/p>\n<p>This example of a QR code campaign though is a great one, and something other towns and cities should do.\u00a0 It helps the visitor who does not know their way around or where to go, and helps local businesses by giving them an opportunity to market themselves to potential customers.<\/p>\n<p>QR codes have many possible uses, and this is just one, but make sure that if you are going to use this tool for any use, you do so by following our <a href=\"http:\/\/qfuse.com\/learning\/qr-code-best-practices\">best practices<\/a>.\u00a0 But also be sure you have chosen your <a href=\"http:\/\/qfuse.com\/features\">QR code\/mobile site platform<\/a> wisely to allow for easy use and only a <a href=\"http:\/\/qfuse.com\/get-started\/packages-and-pricing\">small dent<\/a> to your bank account.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I live in a small coastal New Hampshire city named Portsmouth; the same New England town where the War of American Secession began (contrary to popular belief it was not concord MA) in case there are any history buffs out there.\u00a0 Portsmouth is located an hour north of Boston, 45 minutes south of Portland, ME [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-782","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Portsmouth New Hampshire: A QR Code Case Study | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/portsmouth-new-hampshire-a-qr-code-case-study\/\" \/>\n<script type=\"application\/ld+json\" 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