{"id":777,"date":"2013-06-07T23:52:07","date_gmt":"2013-06-07T23:52:07","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=777"},"modified":"2013-10-26T05:11:57","modified_gmt":"2013-10-26T05:11:57","slug":"publishing-companies-magazines-newspapers-and-qr-codes","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/publishing-companies-magazines-newspapers-and-qr-codes\/","title":{"rendered":"Publishing Companies, Magazines, Newspapers and QR Codes"},"content":{"rendered":"<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/sky-magazine.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-778\" alt=\"sky-magazine\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/sky-magazine-300x194.jpg\" width=\"300\" height=\"194\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/sky-magazine-300x195.jpg 300w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/sky-magazine.jpg 504w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>I wrote the other day about why publishing companies should use QR codes in books, particularly non-fiction books, as a way to engage readers with the material.\u00a0 \u00a0But in retrospect I don\u2019t want this use to be seen as limited to just books, but instead should be used in <a href=\"http:\/\/qfuse.com\/learn-more\/publishers-of-magazines-newspapers-catalogs-newsletters\">all print, including magazines and newspapers<\/a>.<\/p>\n<p>Though you are starting to see some QR code use in these mediums, it is still rare and shouldn\u2019t be.\u00a0 For any of you out there in the <a href=\"http:\/\/qfuse.com\/learn-more\/publishers-of-magazines-newspapers-catalogs-newsletters\">publishing industry<\/a>, here are some ways you could use this technology to improve your product:<\/p>\n<h2>Enhancing Static Content with Videos<\/h2>\n<p>Let\u2019s say you are a magazine like Mens Health, or Fitness.\u00a0 Often times you might have articles about different work outs, techniques, proper form etc.\u00a0 Well traditionally you could only try and verbally describe what it is you are talking about, or at best show a picture or two.\u00a0 With QR codes though this changes.\u00a0 Now you might have a full work out guide and for each exercise have a <strong>QR code that directs the reader to a <a href=\"http:\/\/qfuse.com\/learning\/mobile-landing-pages\">video on a mobile landing page<\/a> showing the exercise in action<\/strong>, or the proper way to do a particular lift, or whatever else might prove enlightening to your reader.\u00a0 This allows you to save space, engage your readers, and make everything far more clear and easy to understand.<\/p>\n<h2>Providing Additional Information and Sales Opportunities<\/h2>\n<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/hush-magazine-qr-codes-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-779\" alt=\"hush-magazine-qr-codes-2\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/hush-magazine-qr-codes-2-234x300.jpg\" width=\"234\" height=\"300\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/hush-magazine-qr-codes-2-234x300.jpg 234w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/hush-magazine-qr-codes-2.jpg 367w\" sizes=\"auto, (max-width: 234px) 100vw, 234px\" \/><\/a>Now let\u2019s say you are a cooking magazine, in this situation you could connect your readers to videos of a particular recipe being prepared, or learn more about a particular chef or restaurant being discussed, or provide <strong>lists of ingredients or cooking instructions, or even advertise online deals of certain cooking products etc<\/strong>.\u00a0 This can help to provide additional value to the reader and even help drive sales.<\/p>\n<h2>Show Expert Interviews on Mobile Devices<\/h2>\n<p>If you are a newspaper and run a story about some citizen revolt in some foreign country, you could include a<strong> QR code that sends the reader to interviews with citizens said revolt<\/strong>, or a video about the country being discussed, or a past article about the same topic highlighting some important facts specific to the current situation.<\/p>\n<p>Newspapers in particular can really benefit from this technology since they cover so many different issues, ideas, and places.\u00a0 Whether it is an article about a movie (QR code could take the reader to the trailer or review), the current state of the economy (QR code could take the reader to graphs, interviews, or debates), or even fashion (the QR code could take you to someone walking down the runway in the suit or dress, or a coupon or sale), the uses are expansive.<\/p>\n<p>Magazines and newspapers are seeing drops in readership for many reasons, but <strong>one way to bring readers back in the fold is to give them more value<\/strong>.\u00a0 QR Codes do that.\u00a0 But along with this, QR codes can help connect the reader with the convenience of their smartphone or tablet and allow them to take some part of the magazine or newspaper with them anywhere they go, or simply by allowing them to feel like they are still in the 21<sup>st<\/sup> century,<\/p>\n<p>Revenue streams can even open up by having all connected content run ads, weather on the <a href=\"http:\/\/qfuse.com\/learning\/mobile-landing-pages\">mobile landing pages<\/a>, or even on the connected video.<\/p>\n<p>If you are someone who works for a newspaper or magazine, it is time to take full advantage of this technology and it is time to use it, and use <a href=\"http:\/\/qfuse.com\/learning\/qr-code-best-practices\">QR codes properly<\/a>, to bring readership back and increase revenue.\u00a0 Just make sure you find a <a href=\"http:\/\/qfuse.com\/features\/platform-overview\">QR code analytics and management platform<\/a> that does almost all of the work for you and for a\u00a0<a href=\"http:\/\/qfuse.com\/get-started\/packages-and-pricing\">reasonable cost<\/a>.\u00a0 You know, like Qfuse.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I wrote the other day about why publishing companies should use QR codes in books, particularly non-fiction books, as a way to engage readers with the material.\u00a0 \u00a0But in retrospect I don\u2019t want this use to be seen as limited to just books, but instead should be used in all print, including magazines and newspapers. [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-777","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publishing Companies, Magazines, Newspapers and QR Codes | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/publishing-companies-magazines-newspapers-and-qr-codes\/\" \/>\n<script type=\"application\/ld+json\" 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