{"id":771,"date":"2013-06-05T22:50:03","date_gmt":"2013-06-05T22:50:03","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=771"},"modified":"2013-06-05T22:50:03","modified_gmt":"2013-06-05T22:50:03","slug":"purina-one-uses-qr-codes-on-product-packaging-to-push-a-good-cause","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/purina-one-uses-qr-codes-on-product-packaging-to-push-a-good-cause\/","title":{"rendered":"Purina One Uses QR Codes on Product Packaging to Push a Good Cause"},"content":{"rendered":"<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Purina.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-772\" alt=\"Purina\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Purina-238x300.png\" width=\"238\" height=\"300\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Purina-238x300.png 238w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Purina.png 743w\" sizes=\"auto, (max-width: 238px) 100vw, 238px\" \/><\/a>I had to make a late night run to Target the other day when I realized I was out of cat food for my obese cat, and trust me you don\u2019t want to be around her when she doesn\u2019t have an available supply of food.<\/p>\n<p>While at Target trying to pick out my next bag of cat food, and deciding that I needed to put her on a diet\u2014or a lifestyle change if you prefer\u2014and choose a brand that wasn\u2019t made out of junk food, I picked up a bag or <a href=\"http:\/\/www.purinaone.com\/products\/cat-food\">Purina One<\/a> Indoor Cat Food after reading almost every ingredient list of the many choices and my decision was made (have you ever read the ingredients on some cat foods?\u00a0 \u2026Not good).\u00a0 When I arrived home and opened the bag I noticed a QR code on the back and started to read the associated content.<\/p>\n<p>Purina was using the QR code on the back of their bag to help advertise one of the causes they support.\u00a0 The cause they were supporting was providing all necessary food to some 15 animal shelters across the country, and an additional $1.5 million to other organizations that help homeless pets.\u00a0 Really a great cause for all the animal lovers out there.<\/p>\n<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Purina1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-774\" alt=\"Purina1\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Purina1-197x300.png\" width=\"197\" height=\"300\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Purina1-197x300.png 197w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Purina1.png 352w\" sizes=\"auto, (max-width: 197px) 100vw, 197px\" \/><\/a> Upon scanning their QR code you are taken to a Youtube video providing more information on their cause and highlighting the story of a woman at one of these shelters who ended up giving an older cat a great home.<\/p>\n<p>Purina used the QR code well, ensuring a low density code, a great call to action, and a good purpose with the consumer directed straight to a video on the cause Purina wants to support and increase their customer\u2019s awareness of.<\/p>\n<p>For all you other companies out there considering putting QR codes on your product packaging consider this simple, but effective, use by Purina as a solid example of what to do in your own QR code campaign.<\/p>\n<p>Really though there is no reason not to place a QR code on <a href=\"http:\/\/qfuse.com\/learn-more\/qr-codes-packaging\">product packaging<\/a> since this is the most obvious and beneficial use of QR codes.\u00a0 You can use them to promote coupons or special deals, provide information on your products uses or technology, or even help increase sales of accessories or other related products, the uses are almost endless.<\/p>\n<p>If you haven\u2019t begun using QR codes though, or even if you have, make sure you use a <a href=\"http:\/\/qfuse.com\/\">platform<\/a> that seamlessly connects the QR codes with mobile landing pages, social media, videos, and analytics.\u00a0 Your life will be much easier in doing so.<\/p>\n<p>My Obese Cat&#8230;<\/p>\n<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Purina2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-773\" alt=\"Purina2\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Purina2-300x195.png\" width=\"300\" height=\"195\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Purina2-300x195.png 300w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Purina2.png 682w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I had to make a late night run to Target the other day when I realized I was out of cat food for my obese cat, and trust me you don\u2019t want to be around her when she doesn\u2019t have an available supply of food. While at Target trying to pick out my next bag [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-771","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Purina One Uses QR Codes on Product Packaging to Push a Good Cause | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/purina-one-uses-qr-codes-on-product-packaging-to-push-a-good-cause\/\" \/>\n<script type=\"application\/ld+json\" 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