{"id":763,"date":"2013-06-03T22:14:59","date_gmt":"2013-06-03T22:14:59","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=763"},"modified":"2013-10-27T02:12:56","modified_gmt":"2013-10-27T02:12:56","slug":"publishing-companies-books-and-qr-codes","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/publishing-companies-books-and-qr-codes\/","title":{"rendered":"Publishing Companies, Books, and QR Codes"},"content":{"rendered":"<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Book.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-765\" alt=\"Book\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Book-300x212.jpg\" width=\"300\" height=\"212\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Book-300x212.jpg 300w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Book.jpg 720w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>There is no longer any excuse for a publishing company\u2014particularly ones that publish a lot of non-fiction\u2014to not be using QR codes.\u00a0 Here is why.<\/p>\n<p><strong>QR codes can add an immense amount of value and entertainment to any book<\/strong> and for an incredibly <a href=\"http:\/\/qfuse.com\/get-started\/packages-and-pricing\">small cost<\/a>.\u00a0 They help connect the reader from the physical world of his book and its limitations, to the almost unlimited online world, greatly enhancing the experience of the reader.<\/p>\n<p>Here are just a few ways this can be done:<\/p>\n<h2>Share Complex Data through QR Codes<\/h2>\n<p>Say you are publishing a book about the state of the world economy, but there is only so much room in the book for tables, graphs or other similar data illustrations, or maybe there is no room for such things.\u00a0 With a QR code you can save the space in the book that would normally be used for a large chart and instead <strong>allow the reader to scan the QR code to be directed to this particular chart and others relevant to the discussion<\/strong> that could never have made it into the book due to lack of physical space.\u00a0 The reader now has more information, and potentially more engaging information, at his fingertips.<\/p>\n<h2>Link Video or Written Interviews of Experts<\/h2>\n<p><span style=\"font-size: 13px; line-height: 19px;\">Maybe throughout this same book on world economies the author refers to an interview with an expert in the field, or a debate between experts, or some particular news story.\u00a0 In many books there might not be the space to write out the entire transcript, so the reader loses out.\u00a0 With a QR code on the other hand, the reader can have access to these sorts of videos.\u00a0 Upon scanning the code r<strong>eaders can be taken to a video of the interview, or debate, or clip of a news report from TV<\/strong>.\u00a0 This makes the discussion even more real and relatable, can help prove a point, act as a source, or simply provide more information.\u00a0 The reader now finds his experience with the book is greater than just what is in between the pages.<\/span><\/p>\n<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Reason.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-766\" alt=\"Reason\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Reason-300x223.png\" width=\"300\" height=\"223\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Reason-300x223.png 300w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/06\/Reason.png 673w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>For an example of something similar see the July 2013 issue <a href=\"http:\/\/reason.com\/\">Reason Magazine<\/a> (photo right).<\/p>\n<h2>Boosting Sales of Other Books<\/h2>\n<p><span style=\"font-size: 13px; line-height: 19px;\">Lastly, a QR code can <\/span><strong style=\"font-size: 13px; line-height: 19px;\">help in sales of other books from the same publishing company<\/strong><span style=\"font-size: 13px; line-height: 19px;\">.\u00a0 If you place a QR code on the last page of the book with a call to action saying something like \u201cIf you found this book interesting why don\u2019t you try other books on this topic or by this author.\u00a0 Scan the code.\u201d\u00a0 Then <\/span><strong style=\"font-size: 13px; line-height: 19px;\">have a QR code that upon scanning directs the reader to an Amazon page<\/strong><span style=\"font-size: 13px; line-height: 19px;\">, or some other site that lists other books where they can click to buy.<\/span><\/p>\n<p>QR codes are a wonderful technology with an incredible number of uses for almost any industry.\u00a0 For the p<a href=\"http:\/\/qfuse.com\/learn-more\/publishers-of-magazines-newspapers-catalogs-newsletters\">ublishing industry<\/a> there really are many ways in which this technology could help enhance the experience of the reader, and even help increase future sales.\u00a0 Just make sure you have a <a href=\"http:\/\/qfuse.com\/\">QR code platform<\/a> that provides all the resources you need to adhere to the <a href=\"http:\/\/qfuse.com\/index.php?\/learning\/qr-code-best-practices\">best practices<\/a> (like <a href=\"http:\/\/qfuse.com\/learning\/mobile-landing-pages\">mobile optimized landing pages<\/a> and <a href=\"http:\/\/qfuse.com\/features\/qr-code-analytics\">QR code analytics<\/a>), is <a href=\"http:\/\/qfuse.com\/get-started\/packages-and-pricing\">inexpensive<\/a>, and incredibly <a href=\"http:\/\/qfuse.com\/features\/platform-overview\">easy to use<\/a>.\u00a0 To learn more about using Qfuse for your publishing needs go <a href=\"http:\/\/qfuse.com\/learn-more\/publishers-of-magazines-newspapers-catalogs-newsletters\" target=\"_blank\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is no longer any excuse for a publishing company\u2014particularly ones that publish a lot of non-fiction\u2014to not be using QR codes.\u00a0 Here is why. QR codes can add an immense amount of value and entertainment to any book and for an incredibly small cost.\u00a0 They help connect the reader from the physical world of [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-763","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publishing Companies, Books, and QR Codes | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/publishing-companies-books-and-qr-codes\/\" \/>\n<script type=\"application\/ld+json\" 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