{"id":723,"date":"2013-05-21T00:02:37","date_gmt":"2013-05-21T00:02:37","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=723"},"modified":"2013-10-26T04:31:38","modified_gmt":"2013-10-26T04:31:38","slug":"qr-code-case-study-schmitt-sohne-wine","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/qr-code-case-study-schmitt-sohne-wine\/","title":{"rendered":"QR Code Case Study: Schmitt Sohne Wine"},"content":{"rendered":"

\"Schmitt<\/a>I was at the liquor store the other day picking up my gorgeous girl-friend\u2019s favorite bottle of sweet Schmitt Sohne wine.\u00a0 When I got home and pulled it out of the bag I happened to notice a QR code on the back of the bottle.\u00a0 Thus the newest QR code case study.<\/p>\n

Not all QR codes I find are worthy of a blog\u2014in fact most aren\u2019t\u2014but every once and a while a QR code stands out and is able to illustrate great aspects of QR code use, or potential problems that can completely derail a QR code campaign<\/a> and make it useless.\u00a0 This is an example of the latter.<\/p>\n

When QR Codes Go Wrong<\/h2>\n

After an initial look at the code not much stands out.\u00a0 It looks like a pretty typical use of a code\u2014which isn\u2019t necessarily a good thing.<\/p>\n

The code is on the back and small, so it doesn\u2019t stand out.\u00a0 Generally not a good thing if you are looking for people to scan it.\u00a0 To make up for this issue a good call to action should exist<\/a>; instead it only reads \u201cScan it!\u201d\u00a0 Incredibly enticing, wouldn\u2019t you say?<\/p>\n

The QR code itself is fine; it\u2019s clear, has a low density and isn\u2019t terribly cluttered by things around it, so in that way it is perfect.\u00a0 Because of this I easily scanned the code and waited in anticipation for the beautiful mobile optimized landing page<\/a> that surely awaited me\u2026<\/p>\n

\"Schmitt<\/a>Really?\u00a0 \u201cNot Found\u201d?\u00a0 \u2026Probably not ideal for your QR code campaign.<\/p>\n

I have never addressed this before, though I have seen it a handful of times, but having a working landing page is kind of vital to a successful QR code campaign<\/a>.\u00a0 So before you go to print your QR code on all of your product packaging<\/a> make sure you have tested it and your mobile site is up and running.\u00a0 Otherwise what happens is what you see above.<\/p>\n

Using a QR code is not just some throw in marketing tool; it takes some serious thought and effort and cannot be put together on a whim.\u00a0 Make sure if you choose to use this tool you do it right<\/a>. \u00a0If you do, it can be incredibly valuable to your business.<\/p>\n

Using Qfuse<\/a> can help make sure problems like the one you see above do not happen.<\/p>\n","protected":false},"excerpt":{"rendered":"

I was at the liquor store the other day picking up my gorgeous girl-friend\u2019s favorite bottle of sweet Schmitt Sohne wine.\u00a0 When I got home and pulled it out of the bag I happened to notice a QR code on the back of the bottle.\u00a0 Thus the newest QR code case study. Not all QR […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-723","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"\nQR Code Case Study: Schmitt Sohne Wine | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/qr-code-case-study-schmitt-sohne-wine\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/qr-code-case-study-schmitt-sohne-wine\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/qr-code-case-study-schmitt-sohne-wine\\\/\"},\"author\":{\"name\":\"Timothy Boyle\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/person\\\/c78ba4f0bcab46f1dc19ec5d796edc6f\"},\"headline\":\"QR Code Case Study: Schmitt Sohne Wine\",\"datePublished\":\"2013-05-21T00:02:37+00:00\",\"dateModified\":\"2013-10-26T04:31:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/qr-code-case-study-schmitt-sohne-wine\\\/\"},\"wordCount\":404,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/qr-code-case-study-schmitt-sohne-wine\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/05\\\/Schmitt-Sohne-216x300.png\",\"articleSection\":[\"QR Codes\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/qfuse.com\\\/blog\\\/qr-code-case-study-schmitt-sohne-wine\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/qr-code-case-study-schmitt-sohne-wine\\\/\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/qr-code-case-study-schmitt-sohne-wine\\\/\",\"name\":\"QR Code Case Study: Schmitt Sohne Wine | Qfuse\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/qr-code-case-study-schmitt-sohne-wine\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/qr-code-case-study-schmitt-sohne-wine\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/05\\\/Schmitt-Sohne-216x300.png\",\"datePublished\":\"2013-05-21T00:02:37+00:00\",\"dateModified\":\"2013-10-26T04:31:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/qr-code-case-study-schmitt-sohne-wine\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/qfuse.com\\\/blog\\\/qr-code-case-study-schmitt-sohne-wine\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/qr-code-case-study-schmitt-sohne-wine\\\/#primaryimage\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/05\\\/Schmitt-Sohne.png\",\"contentUrl\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/05\\\/Schmitt-Sohne.png\",\"width\":673,\"height\":931},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/qr-code-case-study-schmitt-sohne-wine\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"QR Code Case Study: Schmitt Sohne Wine\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/\",\"name\":\"Qfuse News | QR Code Management System\",\"description\":\"Bridging the Gap Between Online and Offline Media\",\"publisher\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#organization\"},\"alternateName\":\"News about QR Code Management for Industrial Use\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#organization\",\"name\":\"Quick Fuse Media\",\"alternateName\":\"Qfuse\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Qfusetag_FNL.jpg\",\"contentUrl\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Qfusetag_FNL.jpg\",\"width\":736,\"height\":246,\"caption\":\"Quick Fuse Media\"},\"image\":{\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/qfuse\",\"https:\\\/\\\/x.com\\\/qfuse\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/qfuse.com\\\/blog\\\/#\\\/schema\\\/person\\\/c78ba4f0bcab46f1dc19ec5d796edc6f\",\"name\":\"Timothy Boyle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g\",\"caption\":\"Timothy Boyle\"},\"description\":\"Tim is an established sales & marketing professional, assisting Quick Fuse Media with discussions on mobile technologies and best practices.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"QR Code Case Study: Schmitt Sohne Wine | Qfuse","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qfuse.com\/blog\/qr-code-case-study-schmitt-sohne-wine\/","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qfuse.com\/blog\/qr-code-case-study-schmitt-sohne-wine\/#article","isPartOf":{"@id":"https:\/\/qfuse.com\/blog\/qr-code-case-study-schmitt-sohne-wine\/"},"author":{"name":"Timothy Boyle","@id":"https:\/\/qfuse.com\/blog\/#\/schema\/person\/c78ba4f0bcab46f1dc19ec5d796edc6f"},"headline":"QR Code Case Study: Schmitt Sohne Wine","datePublished":"2013-05-21T00:02:37+00:00","dateModified":"2013-10-26T04:31:38+00:00","mainEntityOfPage":{"@id":"https:\/\/qfuse.com\/blog\/qr-code-case-study-schmitt-sohne-wine\/"},"wordCount":404,"commentCount":2,"publisher":{"@id":"https:\/\/qfuse.com\/blog\/#organization"},"image":{"@id":"https:\/\/qfuse.com\/blog\/qr-code-case-study-schmitt-sohne-wine\/#primaryimage"},"thumbnailUrl":"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/05\/Schmitt-Sohne-216x300.png","articleSection":["QR Codes"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/qfuse.com\/blog\/qr-code-case-study-schmitt-sohne-wine\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/qfuse.com\/blog\/qr-code-case-study-schmitt-sohne-wine\/","url":"https:\/\/qfuse.com\/blog\/qr-code-case-study-schmitt-sohne-wine\/","name":"QR Code Case Study: Schmitt Sohne Wine | Qfuse","isPartOf":{"@id":"https:\/\/qfuse.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/qfuse.com\/blog\/qr-code-case-study-schmitt-sohne-wine\/#primaryimage"},"image":{"@id":"https:\/\/qfuse.com\/blog\/qr-code-case-study-schmitt-sohne-wine\/#primaryimage"},"thumbnailUrl":"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/05\/Schmitt-Sohne-216x300.png","datePublished":"2013-05-21T00:02:37+00:00","dateModified":"2013-10-26T04:31:38+00:00","breadcrumb":{"@id":"https:\/\/qfuse.com\/blog\/qr-code-case-study-schmitt-sohne-wine\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qfuse.com\/blog\/qr-code-case-study-schmitt-sohne-wine\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qfuse.com\/blog\/qr-code-case-study-schmitt-sohne-wine\/#primaryimage","url":"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/05\/Schmitt-Sohne.png","contentUrl":"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/05\/Schmitt-Sohne.png","width":673,"height":931},{"@type":"BreadcrumbList","@id":"https:\/\/qfuse.com\/blog\/qr-code-case-study-schmitt-sohne-wine\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qfuse.com\/blog\/"},{"@type":"ListItem","position":2,"name":"QR Code Case Study: Schmitt Sohne Wine"}]},{"@type":"WebSite","@id":"https:\/\/qfuse.com\/blog\/#website","url":"https:\/\/qfuse.com\/blog\/","name":"Qfuse News | QR Code Management System","description":"Bridging the Gap Between Online and Offline Media","publisher":{"@id":"https:\/\/qfuse.com\/blog\/#organization"},"alternateName":"News about QR Code Management for Industrial Use","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qfuse.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/qfuse.com\/blog\/#organization","name":"Quick Fuse Media","alternateName":"Qfuse","url":"https:\/\/qfuse.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qfuse.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2023\/02\/Qfusetag_FNL.jpg","contentUrl":"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2023\/02\/Qfusetag_FNL.jpg","width":736,"height":246,"caption":"Quick Fuse Media"},"image":{"@id":"https:\/\/qfuse.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/qfuse","https:\/\/x.com\/qfuse"]},{"@type":"Person","@id":"https:\/\/qfuse.com\/blog\/#\/schema\/person\/c78ba4f0bcab46f1dc19ec5d796edc6f","name":"Timothy Boyle","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3ca9a8148b095c9a5cf3122863b3549b5b74cad16ff9396cd5ef643b504629f1?s=96&d=mm&r=g","caption":"Timothy Boyle"},"description":"Tim is an established sales & marketing professional, assisting Quick Fuse Media with discussions on mobile technologies and best practices."}]}},"_links":{"self":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts\/723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/comments?post=723"}],"version-history":[{"count":4,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts\/723\/revisions"}],"predecessor-version":[{"id":1161,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/posts\/723\/revisions\/1161"}],"wp:attachment":[{"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/media?parent=723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/categories?post=723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qfuse.com\/blog\/wp-json\/wp\/v2\/tags?post=723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}