{"id":706,"date":"2013-05-13T12:21:28","date_gmt":"2013-05-13T12:21:28","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=706"},"modified":"2013-05-13T12:21:28","modified_gmt":"2013-05-13T12:21:28","slug":"qr-code-case-study-danbury-fair-mall","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/qr-code-case-study-danbury-fair-mall\/","title":{"rendered":"QR Code Case Study: Danbury Fair Mall"},"content":{"rendered":"

\"Danbur<\/a>I was on my way to a meeting in Danbury Connecticut when an intense headache hit me, requiring me to search out the closest pharmacy.\u00a0 After a quick search on my phone I found a CVS close by at the Danbury Mall.\u00a0 Upon entering the mall I was overwhelmed by its size and realized that I needed a map to point me in the right direction.\u00a0 Of course trying to find a map in such a huge mall might take as long as trying to find the store itself.<\/p>\n

As I turned a corner searching for my map, I passed a sign with an agreeable woman on it and did a double take upon seeing a QR code<\/a> which I figured I would check out to see if it might be useful for a blog post.\u00a0 Little did I know it would be incredibly useful for my own immediate use.<\/p>\n

The advertisement was for the Mall itself, promoting mall goers to download the mall\u2019s app, and it made this clear with its good call to action.\u00a0 I thought to myself that downloading this app might bring me to a map of the mall and help me find the way to my destination.<\/p>\n

I scanned the code and it took me directly to the App info page, and guess what was the first thing listed in regards to the app function?\u00a0 That\u2019s right, a \u2018Mall Directory\u2019.\u00a0 Halleluiah!<\/p>\n

\"Danbury<\/a>I quickly downloaded the app and found my CVS, and just as I feared it was in the opposite side of the mall in the darkest corner.\u00a0 I would have taken an hour walking that mall to find it.\u00a0 This app saved my day and helped me show up on time to my meeting.\u00a0 Not to mention it proved how useful QR codes can actually be.<\/p>\n

Whoever created this ad and QR code campaign really did a great job.\u00a0 The advertisement brings you in, and makes the QR code and downloading of the app the only focus of the advertisement.\u00a0 The call to action being the only verbiage ensures a higher scan rate.<\/p>\n

Upon scanning the code it does exactly what you would expect and takes you to the App info screen where you can see what the app does and choose to download it.<\/p>\n

It shouldn\u2019t go unnoticed that the app is actually very well done and provides only those things users would find important, including: a map of the mall with store information, locations of bathrooms, ATM\u2019s, escalators and elevators, a list of sales and events currently going on in the mall, a parking spot finder, a custom shopping list and other mall information.<\/p>\n

This mall was a great, though brief, experience for me, and really proved that they know what they are doing.\u00a0 Providing added benefits such as easily downloadable and useful apps through a QR code ad<\/a> is a great service to their customers, and other malls, particularly large ones, should certainly follow suit.<\/p>\n","protected":false},"excerpt":{"rendered":"

I was on my way to a meeting in Danbury Connecticut when an intense headache hit me, requiring me to search out the closest pharmacy.\u00a0 After a quick search on my phone I found a CVS close by at the Danbury Mall.\u00a0 Upon entering the mall I was overwhelmed by its size and realized that […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-706","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"\nQR Code Case Study: Danbury Fair Mall | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/qr-code-case-study-danbury-fair-mall\/\" \/>\n<script type=\"application\/ld+json\" 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