{"id":674,"date":"2013-05-01T00:49:50","date_gmt":"2013-05-01T00:49:50","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=674"},"modified":"2013-05-01T00:49:50","modified_gmt":"2013-05-01T00:49:50","slug":"qr-codes-and-charitable-giving","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/qr-codes-and-charitable-giving\/","title":{"rendered":"QR Codes and Charitable Giving"},"content":{"rendered":"<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/05\/make-a-wish2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-675\" alt=\"make a wish2\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/05\/make-a-wish2-300x170.png\" width=\"300\" height=\"170\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/05\/make-a-wish2-300x170.png 300w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/05\/make-a-wish2.png 787w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>I was walking through Logan airport on my way to my terminal when I spotted a large QR code.\u00a0 Obviously due to my QR code obsession this caught my eye.\u00a0 I took a quick glance without reading the advertisement and hesitated, contemplating if my precious time was worth spending to read the poster and take a photo for blogging purposes (assuming it was either a great use or a terrible use).\u00a0 Luckily I decided to allow the post to consume the two seconds of my time needed to read the poster and the 10 seconds needed to snap a photo and scan the code.\u00a0 As it so happens it was a fantastic use of a QR code and from those supposedly precious seconds of my life this blog post was born.<\/p>\n<p>The ad I happily stumbled on was an almost perfect use of a QR code, not just in the normal execution of the code, but also in the cause.<\/p>\n<p>The advertisement here was from Make-A-Wish asking airport passengers to make a donation to help sick and less fortunate children\u2019s wishes come true.\u00a0 Not through donating money, but through donating spare air miles.\u00a0 A great cause, and done well.<\/p>\n<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/05\/Make-a-wish.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-676\" alt=\"Make a wish\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/05\/Make-a-wish-214x300.png\" width=\"214\" height=\"300\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/05\/Make-a-wish-214x300.png 214w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/05\/Make-a-wish-215x300.png 215w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/05\/Make-a-wish.png 400w\" sizes=\"auto, (max-width: 214px) 100vw, 214px\" \/><\/a>Their QR code use was outstanding as well.\u00a0 The first thing I noticed was that the QR code was emphasized, egging people on to scan the code.\u00a0 This is important if you really want to get the benefit of using a QR code, making the QR code the centerpiece will ensure people understand the purpose of the ad: to get you to scan (and in this case donate to a good cause).<\/p>\n<p>The next thing that is done well here is the call to action.\u00a0 The ad is uncluttered with graphics and wording, and all that remains is a brief sentence describing the cause and a call to action to donate air miles to said cause.<\/p>\n<p>Upon scanning the code you are taken to a <a href=\"http:\/\/qfuse.com\/learning\/advantages-of-a-mobile-website\">mobile optimized<\/a> landing page, ensuring easy navigation.\u00a0 This easy navigation ensures that far fewer potential donors will give up while in the process of donating due to the hassle of navigating a desktop website on a mobile phone.\u00a0 With a mobile optimized site entering in your information and making a donation is incredibly easy.<\/p>\n<p>From the main landing page you are also given the option to donate or volunteer, in case you want to help but lack air miles to give.<\/p>\n<p>This almost perfect use of QR codes in the Make-A-Wish poster almost makes me think that the person in charge of marketing for them has read our <a href=\"http:\/\/qfuse.com\/index.php?\/learning\/qr-code-best-practices\">best practices sheet<\/a>.<\/p>\n<p>Make-A-Wish certainly succeeded in the advertisement campaign, and anyone planning on using QR codes, or who already is, particularly for charitable causes, should look at this as a guiding light for their own.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was walking through Logan airport on my way to my terminal when I spotted a large QR code.\u00a0 Obviously due to my QR code obsession this caught my eye.\u00a0 I took a quick glance without reading the advertisement and hesitated, contemplating if my precious time was worth spending to read the poster and take [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-674","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>QR Codes and Charitable Giving | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/qr-codes-and-charitable-giving\/\" \/>\n<script type=\"application\/ld+json\" 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