{"id":669,"date":"2013-04-29T22:49:35","date_gmt":"2013-04-29T22:49:35","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=669"},"modified":"2013-10-27T03:01:36","modified_gmt":"2013-10-27T03:01:36","slug":"how-to-implement-a-great-qr-code-campaign","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/how-to-implement-a-great-qr-code-campaign\/","title":{"rendered":"How to Implement a Great QR Code Campaign"},"content":{"rendered":"

\"terramar_modal\"<\/a>There is far more to QR code usage than you might suspect at first glance.\u00a0 In fact in order to start, implement, and maintain a QR code campaign there are important points you should know, and certain tool attributes you should be looking for<\/a> before choosing what company to use for your QR code creation and maintenance.<\/p>\n

Sure you can always simply print out a QR code and attach a link to your desktop website<\/a>, but this sort of primitive usage provides little benefit, no knowledge, and ensures your QR code campaign will be a total flop.\u00a0 The probability of this type of QR code user saying something like \u201cOh my God, QR codes are sooo dumb,\u201d is probably 100%, give or take 0%. Of course the reality might not be that QR codes are dumb, but actually that something (or someone\u2014hint, hint) might actually be.<\/p>\n

Mobile Web Site<\/h2>\n

If you are going to use a QR code you MUST make sure that the QR code connects to a mobile web site<\/a><\/strong>.\u00a0 This means creating a separate website meant specifically for mobile phones and tablets so that the user interface is easy to navigate.\u00a0 \u00a0Who wants to create their own mobile site though, and pay for it?<\/p>\n

QR Code and Mobile Site Analytics<\/h2>\n

\"qr<\/a>To understand if your QR code campaign is working you must have a way to track your many QR code\u2019s usages<\/a>.\u00a0 For this you must have analytics, that is every scan and following usage must be trackable and all data on said user accumulated.\u00a0 This data collection will then ensure that you see what is working and what isn\u2019t<\/strong>, allow the campaign to be more appropriately targeted in the future, and allow changes to be made during the campaign to determine the most productive usage of the codes.\u00a0 It is important that each individual code be trackable as well.\u00a0 But really do you even know how to go about setting up tracking on each code for each mobile site?\u00a0 Unlikely. \u00a0If your QR code is pointing to a mobile landing page, which it should be for optimal user experience, then tracking how visitors use your mobile site<\/a> is important for the same reasons.<\/p>\n

Features of Your QR Code Campaign<\/h2>\n

Various other features that are important are as follows:<\/p>\n