{"id":637,"date":"2013-04-17T22:21:43","date_gmt":"2013-04-17T22:21:43","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=637"},"modified":"2013-11-14T23:48:31","modified_gmt":"2013-11-14T23:48:31","slug":"small-business-must-evolve-with-the-times-or-fail","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/small-business-must-evolve-with-the-times-or-fail\/","title":{"rendered":"Small Business Must Evolve With the Times or Fail"},"content":{"rendered":"<p><a href=\"http:\/\/www.statista.com\/topics\/779\/mobile-internet\/chart\/1009\/mobile-internet-traffic-growth\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-638\" alt=\"ChartOfTheDay_1009_Mobile_Internet_Traffic_Growth_n\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/04\/ChartOfTheDay_1009_Mobile_Internet_Traffic_Growth_n-300x213.jpg\" width=\"300\" height=\"213\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/04\/ChartOfTheDay_1009_Mobile_Internet_Traffic_Growth_n-300x214.jpg 300w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/04\/ChartOfTheDay_1009_Mobile_Internet_Traffic_Growth_n-800x570.jpg 800w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/04\/ChartOfTheDay_1009_Mobile_Internet_Traffic_Growth_n.jpg 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Small businesses are falling behind as a recent Forbes <a href=\"http:\/\/www.forbes.com\/sites\/adamhartung\/2013\/03\/21\/small-business-is-missing-the-digitalmobile-revolution\/\">article<\/a> points out.\u00a0 The reason for this falling behind and increasingly high failure rate is an inability on the part of many small business owners to get with the times.\u00a0 I see it in my other line of work on a daily basis, <strong>small business owners are stuck in the 20<sup>th<\/sup> century<\/strong> and afraid to change the ways they have always done things.\u00a0 The <a href=\"http:\/\/qfuse.com\/blog\/google-and-mobile-marketing-in-2013\">mobile revolution<\/a> is a confusing and scary thing to many small business owners due to their lack of familiarity with this new medium. If you are a small business owner <strong>it is imperative that you understand the importance of this mobile revolution<\/strong> and how you can ensure your company is 21<sup>st<\/sup> century compatible.<\/p>\n<p>Typically the traditional small business owner is set in their ways, and has an inability to adapt.\u00a0 Yet as a small business owner your <strong>greatest asset should be your ability to make quick changes and adapt to various market forces and\/or technological advances<\/strong>, since there is not bureaucratic red tape, or hundreds of committee meetings to make simple decisions.<\/p>\n<h2>Adding Mobile to Your Marketing Mix<\/h2>\n<p>Despite this great benefit, the small business owner often steers clear of new technologies and tries to fight against market forces as opposed to moving with them.\u00a0\u00a0 For example, the use of mobile technology has increased exponentially in the past few years, but what are small businesses doing?\u00a0 Pouring advertising dollars into boring old traditional media instead of diverting resources to mobile advertising, mobile web sites and mobile apps.\u00a0 And when they create their old school print ads or brochures, they don\u2019t connect them with their online content (using <a href=\"http:\/\/qfuse.com\/learning\/what-are-qr-codes\">QR codes<\/a> of <a href=\"http:\/\/qfuse.com\/learn-more\/nfc\">NFC<\/a> for example), thus failing to make them relevant to the 21<sup>st<\/sup> century consumer.<\/p>\n<p>If you are a small business owner, it is incredibly important to evolve with your customers, the technologies your customers use, and the technologies that will enhance your customer experience and drive sales.<\/p>\n<p>Here are four things you MUST be doing to catch up with the mobile revolution:<\/p>\n<p>1)\u00a0\u00a0\u00a0\u00a0\u00a0 Create a <a href=\"http:\/\/qfuse.com\/learning\/advantages-of-a-mobile-website\">mobile optimized website<\/a>.\u00a0 If you haven\u2019t done at least this by now you are in big trouble.<\/p>\n<p>2)\u00a0\u00a0\u00a0\u00a0\u00a0 Advertise online, both <a href=\"http:\/\/qfuse.com\/learn-more\/ppc-mobile-ad-campaigns\">mobile<\/a> and non-mobile.\u00a0 By far the most bang for your buck, and the biggest area of growth in the past few years.<\/p>\n<p>3)\u00a0\u00a0\u00a0\u00a0\u00a0 Create an <a href=\"http:\/\/qfuse.com\/learning\/mobile-websites-vs-mobile-apps\">App or mobile website app<\/a> \u2014assuming your business could benefit from it. \u00a0Provide <a href=\"http:\/\/qfuse.com\/link-qr-code-and-nfc-tag-to-app-store\">links to your new app in the physical world<\/a>.<\/p>\n<p>4)\u00a0\u00a0\u00a0\u00a0\u00a0 Mobile optimize your physical store, marketing and advertising materials.\u00a0 Make sure you don\u2019t lose to mobile competition, pre-empt their in-store internet price searches.\u00a0 Connect your offline media to your online media, and unite your customers with relevant information, entertainment and deals.<\/p>\n<p>Do these four things and your small business will likely succeed; don\u2019t do these and you will likely fail.\u00a0 Times are changing and as a small business you must adapt with the changing conditions. \u00a0<strong>Get out of your comfort zone, stop complaining about the internet and embrace it<\/strong>, it is your new best friend and greatest sales person. \u00a0\u00a0\u00a0The mobile revolution is here and it isn\u2019t going anywhere, it\u2019s <a href=\"http:\/\/www.qfuse.com\">time to get on board<\/a>.<\/p>\n<p>Chart reference: <a class=\"c_nobdr t_prs\" href=\"http:\/\/www.statista.com\/topics\/779\/mobile-internet\/chart\/1009\/mobile-internet-traffic-growth\/\" target=\"_blank\">http:\/\/www.statista.com\/topics\/779\/mobile-internet\/chart\/1009\/mobile-internet-traffic-growth\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Small businesses are falling behind as a recent Forbes article points out.\u00a0 The reason for this falling behind and increasingly high failure rate is an inability on the part of many small business owners to get with the times.\u00a0 I see it in my other line of work on a daily basis, small business owners [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-637","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Small Business Must Evolve With the Times or Fail | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/small-business-must-evolve-with-the-times-or-fail\/\" \/>\n<script type=\"application\/ld+json\" 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