{"id":603,"date":"2013-04-04T22:43:19","date_gmt":"2013-04-04T22:43:19","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=603"},"modified":"2013-04-04T22:43:19","modified_gmt":"2013-04-04T22:43:19","slug":"scotts-lawn-and-garden-a-qr-code-case-study","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/scotts-lawn-and-garden-a-qr-code-case-study\/","title":{"rendered":"Scotts Lawn and Garden: A QR Code Case Study"},"content":{"rendered":"<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/04\/fggfswg.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-604\" alt=\"fggfswg\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/04\/fggfswg-199x300.png\" width=\"199\" height=\"300\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/04\/fggfswg-199x300.png 199w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/04\/fggfswg-200x300.png 200w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/04\/fggfswg.png 352w\" sizes=\"auto, (max-width: 199px) 100vw, 199px\" \/><\/a>I recently received some marketing materials from a local Home &amp; Garden store near where I live, and found it to be a useful case study on the good and bad of QR code use.<\/p>\n<p>The local Scamman\u2019s House &amp; Garden postcard was an advertisement for Scotts LawnPro, advertising various special deals they were having on Scott\u2019s products this month.\u00a0 On the postcard they also included a QR code, and it is their QR code use that I wish to focus on.<\/p>\n<p>First let\u2019s look at what they did well.\u00a0 Scamman\u2019s Home &amp; Garden is a single location garden showplace, so this first point cannot be emphasized enough; despite their small size, their QR code upon scanning, took them not to their desktop website but a MOBILE website.\u00a0 The reason why I highlight this is that there really is no excuse for not having both a desktop and mobile website, and if a small single retail location store like this can have both then there is no excuse for any other business to not have both.<\/p>\n<p>The landing page you are sent to is also done well.\u00a0 This page, again mobile optimized, gives you four main options to click, including \u2018coupons\u2019, \u2018specials\u2019, \u2018events\u2019, and \u2018location\u2019.\u00a0 This is pretty much a perfect use of a QR code landing page.\u00a0 It provides the consumer with the things that he\/she is most likely to want upon scanning, and with the coupons and specials, makes their scan worthwhile. \u00a0\u00a0Having the location button is also helpful for giving directions to potential new customers who have never been to the store.<\/p>\n<p>Now for the one large glaring mistake.\u00a0 It is terribly unfortunate that the landing page is done so well and the site is perfectly mobile optimized, and the reason this is so unfortunate is because it is likely never to be seen by the consumer.\u00a0 When you use a QR code, 95% of the time you MUST have a call to action.\u00a0 Give the consumer a reason to scan the code; don\u2019t just assume that he\/she is going to scan it without knowing what they will get from doing so.<\/p>\n<p>The lack of a call to action next to the QR code greatly limits the QR code\u2019s use and diminishes its productivity.\u00a0 Using QR codes can be incredibly valuable, but if you fail to follow the <a href=\"http:\/\/qfuse.com\/index.php?\/learning\/qr-code-best-practices\">best practices<\/a> in their entirety your QR code may be completely wasted.<\/p>\n<p>Think before you code.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I recently received some marketing materials from a local Home &amp; Garden store near where I live, and found it to be a useful case study on the good and bad of QR code use. 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