{"id":579,"date":"2013-03-24T12:51:05","date_gmt":"2013-03-24T12:51:05","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=579"},"modified":"2013-10-26T03:51:46","modified_gmt":"2013-10-26T03:51:46","slug":"how-real-estate-agents-can-utilize-qr-codes","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/how-real-estate-agents-can-utilize-qr-codes\/","title":{"rendered":"How Real Estate Agents Can Utilize QR Codes"},"content":{"rendered":"<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/03\/Real-Estate-Postcard-with-QR-Code.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-580\" alt=\"Real-Estate-Postcard-with-QR-Code\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/03\/Real-Estate-Postcard-with-QR-Code-300x201.jpg\" width=\"300\" height=\"201\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/03\/Real-Estate-Postcard-with-QR-Code-300x201.jpg 300w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/03\/Real-Estate-Postcard-with-QR-Code.jpg 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>As a Real Estate Agent you need to do whatever you can to stand out to increase the possibility of a sale.\u00a0 Unfortunately you cannot be everywhere at once, nor can your standard marketing materials.\u00a0 Luckily though, there is a remedy for this problem, and that same remedy will allow you to stand out and hopefully in turn increase the likelihood of a sale.\u00a0 The remedy, of course, is the QR code.<\/p>\n<p>Now I assume you wouldn\u2019t be reading this blog if you didn\u2019t know what a QR code was, but in case I assume wrongly, here is a brief explanation.\u00a0 A <a href=\"http:\/\/qfuse.com\/learning\/what-are-qr-codes\">QR code is a 2-D bar code<\/a> that can be scanned by all of your typical smart phones.\u00a0 Upon scanning you can direct the user to a landing page of your choice, whether it be a video, article, your website or really anything you can imagine.<\/p>\n<p>For the <a href=\"http:\/\/qfuse.com\/learn-more\/real-estate\">Real Estate Agent<\/a> the uses of such a technology are many.\u00a0 So let\u2019s discuss a few of those possibilities here.<\/p>\n<h2>Placing QR Codes on Real Estate Signage<\/h2>\n<p>What happens when someone drives by one of your listings but you aren\u2019t there to help them out or provide them with relevant information?\u00a0 In all likelihood you will miss out on a sale.\u00a0 What if, on the other hand, you could provide the passerby with the information they would have received from you if you were standing there waiting for them as they randomly stopped by one of your locations?\u00a0 This would certainly go a long way to helping you make a sale wouldn\u2019t it?\u00a0 Of course it would, and with a QR code this is exactly what you will be able to do.\u00a0 <strong>By placing a QR code on your signs for each individual listing, a passerby can stop, scan your QR code and be taken to all the relevant information on the house in front of them.<\/strong>\u00a0 By doing this you can <a href=\"http:\/\/qfuse.com\/learn-more\/mobile-lead-capture\">quickly generate new sales leads<\/a>. \u00a0You might have a video of the inside of the house on the landing page, an informational section with all of the house specs, information about the neighborhood and school districts, and whatever other information you deem important on the <a href=\"http:\/\/qfuse.com\/learning\/mobile-landing-pages\">mobile landing page for smartphones<\/a>.\u00a0 Perhaps you also link to other similar listings in the area, and include your contact information so they can easily get in touch with you.<\/p>\n<h2>Drive Interest with QR Codes on Business Cards and Printed Marketing Material<\/h2>\n<p>This use of the QR code above can also be used in a similar way by including a QR code linking to each individual listing in all of your <a href=\"http:\/\/qfuse.com\/learn-more\/publishers-of-magazines-newspapers-catalogs-newsletters\">print advertisements and marketing material<\/a>.\u00a0 If you marketing material is not of a specific listing though, you might direct the landing page to your general web site.\u00a0 This would probably be ideal for your <a title=\"QR Code Business Cards\" href=\"http:\/\/qfuse.com\/learn-more\/business-cards\">QR code on your business card<\/a> for example.<\/p>\n<h2>Using a Mobile Marketing Solution<\/h2>\n<p>Due to the many QR codes needed\u2014at least one per listing\u2014you want to make sure you have a <a href=\"http:\/\/qfuse.com\/features\">mobile marketing management platform<\/a> that makes the management of QR Codes easy and is <a href=\"http:\/\/qfuse.com\/get-started\/packages-and-pricing\">inexpensive<\/a>.\u00a0 You also want to make sure all <a href=\"http:\/\/qfuse.com\/learning\/mobile-landing-pages\">landing pages are mobile optimized<\/a>, that is, make sure they <a href=\"http:\/\/qfuse.com\/learning\/mobile-content-vs-desktop-content\">direct the user to a mobile website<\/a> and not a desktop web site. \u00a0It would help to have the platform you are using automatically create a mobile website for each of your QR codes to direct to; you know, like <a href=\"http:\/\/qfuse.com\/\">this one<\/a>.\u00a0 It is incredibly important to read our <a href=\"http:\/\/qfuse.com\/learning\/qr-code-best-practices\">best practices page<\/a> before using QR codes, otherwise your QR code use may be a waste of your time and resources.<\/p>\n<p>QR codes can be a Real Estate Agent\u2019s best friend and greatest tool.\u00a0 Just make sure you are using it properly and wisely.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a Real Estate Agent you need to do whatever you can to stand out to increase the possibility of a sale.\u00a0 Unfortunately you cannot be everywhere at once, nor can your standard marketing materials.\u00a0 Luckily though, there is a remedy for this problem, and that same remedy will allow you to stand out and [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-579","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Real Estate Agents Can Utilize QR Codes | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/how-real-estate-agents-can-utilize-qr-codes\/\" \/>\n<script type=\"application\/ld+json\" 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