{"id":552,"date":"2013-03-20T15:08:03","date_gmt":"2013-03-20T15:08:03","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=552"},"modified":"2013-03-19T08:08:41","modified_gmt":"2013-03-19T08:08:41","slug":"driving-business-decisions-with-qr-code-analytics","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/driving-business-decisions-with-qr-code-analytics\/","title":{"rendered":"Driving Business Decisions with QR Code Analytics"},"content":{"rendered":"<p>Many of today&#8217;s QR Code generators <b>are unable to track critical data <\/b>about who is scanning your codes, when they are scanned, and where they are scanned.\u00a0 Without this tracking you can only hope that your <a href=\"http:\/\/qfuse.com\/features\/qr-code-generator\">QR Codes<\/a> and\/or <a href=\"http:\/\/qfuse.com\/learn-more\/nfc\">NFC Tags<\/a> are being used by consumers and that you have successfully implemented your <a title=\"QR Code Marketing Campaign\" href=\"http:\/\/qfuse.com\/features\/qr-code-management\">QR Code marketing campaign<\/a>.\u00a0 However, with our state-of-the-art <a href=\"http:\/\/qfuse.com\/features\/qr-code-analytics\">Qfuse QR Code Analytics<\/a> system you can see this data visually and dissect it to make better informed marketing and business decisions in real-time.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/03\/qr-code-scans.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-553\" alt=\"qr code scans\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/03\/qr-code-scans.png\" width=\"451\" height=\"170\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/03\/qr-code-scans.png 939w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/03\/qr-code-scans-300x113.png 300w\" sizes=\"auto, (max-width: 451px) 100vw, 451px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Track Individual QR Code Placements<\/h2>\n<p>With each QR Code or NFC Tag marketing campaign implemented within Qfuse you can track individual statistics as well as overall campaign success.\u00a0 In fact, with Qfuse you can use unique codes and link them to the same <a href=\"http:\/\/qfuse.com\/features\/mobile-landing-page\">mobile landing page<\/a> to track individual codes separately.\u00a0 This is helpful if you use QR Codes on various types of physical advertisements (e.g. <a href=\"http:\/\/qfuse.com\/learn-more\/qr-code-posters\">posters<\/a>, <a href=\"http:\/\/qfuse.com\/learn-more\/qr-codes-retail-packaging\">product packaging<\/a>, and\/or <a href=\"http:\/\/qfuse.com\/learn-more\/qr-codes-in-store-display\">in-store displays<\/a>) and wish to determine which ads are getting receiving greater traffic and from which location.\u00a0 From this information you can more efficiently decide where to place future ads, invest advertising resources, or make changes to current ad campaigns.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/03\/mobile-site-visitors.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-554\" alt=\"mobile site visitors\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/03\/mobile-site-visitors.png\" width=\"601\" height=\"239\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/03\/mobile-site-visitors.png 1002w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/03\/mobile-site-visitors-300x119.png 300w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/><\/a><\/p>\n<h2>Detailed Geographic Data<\/h2>\n<p>Qfuse QR Code and NFC Analytics also tracks month-to-month statistics, allowing you the ability to view scan changes (\u201cdeltas\u201d) over time and compare to past performance.\u00a0 It even allows you to track QR Code scans at the country\/state\/city levels.\u00a0 You can view the specific region clusters, down counts of the individual scans. \u00a0 From here you can view what type of phone the individual was using, what day they scanned the code, and at what exact time of day they scanned it.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/03\/country-breakdown.png\"><br \/>\n<\/a> <a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/03\/us-map.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-557\" alt=\"us map\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/03\/us-map.png\" width=\"436\" height=\"195\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/03\/us-map.png 775w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/03\/us-map-300x135.png 300w\" sizes=\"auto, (max-width: 436px) 100vw, 436px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/03\/country-breakdown.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"country breakdown\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/03\/country-breakdown.png\" width=\"580\" height=\"135\" \/><\/a><\/p>\n<h2>The Power of Qfuse QR Code and NFC Analytics<\/h2>\n<p><b>The Qfuse Analytics Platform is like no other QR Code and NFC Tag reporting service!<\/b> In addition to presenting intricate scan data, it also displays <a href=\"http:\/\/qfuse.com\/features\/mobile-site-analytics\">Mobile Site Analytics<\/a>; this displays a comprehensive breakdown of which pages on your mobile site(s) were visited most and also on which \u2018elements\u2019 users specifically clicked, e.g. a click-to-call button or a link to Facebook, etc.<\/p>\n<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/03\/content-breakdown.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"content breakdown\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/03\/content-breakdown.png\" width=\"583\" height=\"203\" \/><\/a><\/p>\n<p>Without data, it is extremely difficult to make educated decisions; instead, all you can do is hope.\u00a0 With Qfuse you are <b><i>empowered to make better business decisions &#8211; easily determine where to \u00a0invest marketing and sales resources to impact the bottom line. <\/i><\/b>\u00a0You can also determine the most efficient ways to use QR Codes and NFC Tags for a city, state, national, or even global QR Code and NFC campaigns. \u00a0Now you\u2019ll be able to gain new customers, better increase brand interest, and drive more sales.\u00a0 Without Qfuse Analytics you are running blind, something that&#8217;s easily avoided.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many of today&#8217;s QR Code generators are unable to track critical data about who is scanning your codes, when they are scanned, and where they are scanned.\u00a0 Without this tracking you can only hope that your QR Codes and\/or NFC Tags are being used by consumers and that you have successfully implemented your QR Code [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,6],"tags":[],"class_list":["post-552","post","type-post","status-publish","format-standard","hentry","category-qfuse-news","category-qr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Driving Business Decisions with QR Code Analytics | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/driving-business-decisions-with-qr-code-analytics\/\" \/>\n<script type=\"application\/ld+json\" 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