{"id":538,"date":"2013-03-14T14:31:49","date_gmt":"2013-03-14T14:31:49","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=538"},"modified":"2013-10-25T13:08:02","modified_gmt":"2013-10-25T13:08:02","slug":"how-not-to-use-qr-codes-part-3","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/how-not-to-use-qr-codes-part-3\/","title":{"rendered":"How Not to Use QR Codes: Part 3"},"content":{"rendered":"<p>For every one great user of a QR Code there are probably ten users that are beyond awful, and unfortunately those users end up giving QR Codes a bad rap.\u00a0 Why QR code haters look at these awful QR code uses and then blame the QR code itself, as if it could only be used in such awful ways, is beyond me.\u00a0\u00a0 Logic is not a universal trait it would seem.<\/p>\n<p>QR codes are only as useful and productive as the user allows them to be.\u00a0 If you want a successful QR campaign, make sure you set them up to succeed and not to fail.\u00a0 Reading a QR code <a href=\"http:\/\/www.qfuse.com\/learning\/qr-code-best-practices\">best practices guide<\/a> is always a good start.<\/p>\n<p>So let\u2019s take an example of poor QR code use and learn from it.<\/p>\n<p>Now, as you might notice in the picture below, there are many things wrong here.\u00a0 First, the man wearing black shorts, sneakers and a tie: this should be self explanatory.\u00a0 Second, the girl in the white shorts and black top\u2026enough said.\u00a0 Third, Wisconsin.\u00a0 Four, how many people do you really think scanned that QR code, let alone even saw it?<\/p>\n<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/03\/xbfbgcf.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-539\" alt=\"xbfbgcf\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/03\/xbfbgcf.png\" width=\"490\" height=\"362\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/03\/xbfbgcf.png 490w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/03\/xbfbgcf-300x222.png 300w\" sizes=\"auto, (max-width: 490px) 100vw, 490px\" \/><\/a> This one is pretty easy.\u00a0 If you are going to use a QR Code, please make sure you know who your audience is and how far away they will be from the code.\u00a0 The QR code you see here might work in a book; it certainly doesn\u2019t work on a massive float in a parade.<\/p>\n<p>Second, make sure there is a call to action.\u00a0 Even if this QR code was bigger, no one would scan it.\u00a0 Even I, a big QR code fan, would not scan this code since there is no incentive.\u00a0 Tell me why it\u2019s worth taking seconds out of my incredibly important life to scan your code.\u00a0 If your reason seems enticing enough, I might just consider using up six seconds of my life scanning your code.\u00a0 Of course in this case I would bet my life savings that the QR code in this example links to a desktop website, and likely it is just their desktop home page at that.\u00a0 Terrible.<\/p>\n<p>So what did we learn?<\/p>\n<p>1)\u00a0\u00a0\u00a0\u00a0\u00a0 Don\u2019t EVER wear shorts and sneakers with a tie.<\/p>\n<p>2)\u00a0\u00a0\u00a0\u00a0\u00a0 Look in a mirror before you leave the house.<\/p>\n<p>3)\u00a0\u00a0\u00a0\u00a0\u00a0 For some unexplainable reason God created Wisconsin and there is nothing we can do about it.<\/p>\n<p>4)\u00a0\u00a0\u00a0\u00a0\u00a0 Know your audience and make sure your QR code is scannable by that audience.\u00a0\u00a0 Really though, just don\u2019t be dumb.\u00a0 And please, just read our <a href=\"http:\/\/www.qfuse.com\/learning\/qr-code-best-practices\">best practices page<\/a> before you decide to use QR codes.<\/p>\n<p>But for you QR code critics out there, don\u2019t blame QR codes for the idiocy of some QR Code users, after all they do mean well.<\/p>\n<p>Want more? Check out\u00a0<a href=\"http:\/\/qfuse.com\/blog\/how-not-to-use-qr-codes-part-4\/\">Part 4 of How NOT to Use QR Codes<\/a>.<\/p>\n<p>P.S.\u00a0 I tried so hard not to turn this particular QR code idiocy into a political swipe.\u00a0 For this I probably deserve some sort of \u2018strong will\u2019 award, or medal of courage\u2026Or just straight cash (donations are welcome).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For every one great user of a QR Code there are probably ten users that are beyond awful, and unfortunately those users end up giving QR Codes a bad rap.\u00a0 Why QR code haters look at these awful QR code uses and then blame the QR code itself, as if it could only be used [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-538","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Not to Use QR Codes: Part 3 | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/how-not-to-use-qr-codes-part-3\/\" \/>\n<script type=\"application\/ld+json\" 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