{"id":510,"date":"2013-03-03T14:27:52","date_gmt":"2013-03-03T14:27:52","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=510"},"modified":"2013-10-25T13:06:32","modified_gmt":"2013-10-25T13:06:32","slug":"how-not-to-use-qr-codes-part-2","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/how-not-to-use-qr-codes-part-2\/","title":{"rendered":"How Not to Use QR Codes: Part 2"},"content":{"rendered":"

\"kiuiugh\"<\/a>Quite often you will find a QR code that isn\u2019t being used properly<\/a>; perhaps it is in a bad location, is too dense, or maybe it lacks a call to action.\u00a0 Any of those and more are normal, but in our latest example of how not to use a QR code we find the use of a QR code that goes far beyond any of the typical QR code mistakes.\u00a0 Instead what we find here is the use of a QR code that if scanned will bring death\u2014by train.<\/p>\n

Now, the question you are in all likelihood asking yourself is \u201cwhat if the QR code has a great landing page?\u00a0 Wouldn\u2019t the risk of death be worth the reward?\u201d\u00a0 Of course this must be what the marketers in this situation were hoping you would be asking yourself, and that the curiosity of the human species would lead many to attempt to discover the answer.\u00a0 Unfortunately to this day there is no record of a survivor able to tell us about the greatness of this landing page.<\/p>\n

Besides the likely outcome of death, let\u2019s take a look at what else is wrong with this QR code use.<\/p>\n

Poor location:<\/b>\u00a0 In order to scan this code you have to be skilled in dodging thousand ton trains at 40 mph, if this isn\u2019t a skill of your potential customers then you\u2019re probably not using the QR code properly.<\/p>\n

Potential lack of Internet:<\/b>\u00a0 So your customer has just dodged a train and scanned the code, but it doesn\u2019t matter because he is in the subway and doesn\u2019t have a good connection\u2014if he has one at all.\u00a0 He sits and waits for the link to load\u2014he gets hit by the next train.<\/p>\n

No Call To Action:<\/b>\u00a0 Good news and bad news.\u00a0 Bad News: On the one hand there is no call to action, or it is hard to see so as to be useless, so people will have no incentive to scan the code and there will be no new sales or benefit to the QR code use.\u00a0 Good News: On the other hand, there is no call to action, or it is hard to see so as to be useless, so people will have no incentive to scan the code and will rejoice in keeping their life\u2014a potential customer lives on.<\/p>\n

So what did we learn here?\u00a0 To always make sure the QR code is big enough to be scannable from a distance, that the code has a call to action, that internet access is available and sufficient, and most important\u2014to make sure your potential customers are thoroughly trained ninjas who can dodge high speed trains.<\/p>\n

For more information on QR code best practices click here<\/a>\u00a0and\u00a0be sure to check out\u00a0Part 3 of How NOT to Use QR Codes<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Quite often you will find a QR code that isn\u2019t being used properly; perhaps it is in a bad location, is too dense, or maybe it lacks a call to action.\u00a0 Any of those and more are normal, but in our latest example of how not to use a QR code we find the use […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-510","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"\nHow Not to Use QR Codes: Part 2 | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/how-not-to-use-qr-codes-part-2\/\" \/>\n<script type=\"application\/ld+json\" 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