{"id":501,"date":"2013-02-28T00:11:20","date_gmt":"2013-02-28T00:11:20","guid":{"rendered":"http:\/\/qfuse.com\/blog\/?p=501"},"modified":"2013-03-01T02:53:06","modified_gmt":"2013-03-01T02:53:06","slug":"lacoste-example-of-great-qr-code-use","status":"publish","type":"post","link":"https:\/\/qfuse.com\/blog\/lacoste-example-of-great-qr-code-use\/","title":{"rendered":"Lacoste Example of Great QR Code Use"},"content":{"rendered":"<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/02\/lacoste2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-503\" alt=\"lacoste2\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/02\/lacoste2-300x223.png\" width=\"300\" height=\"223\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/02\/lacoste2-300x223.png 300w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/02\/lacoste2.png 398w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Quite often I find that QR codes are not used properly, not used at all where they should, or simply lack the needed oomph to really do the QR code justice and allow it to serve its purpose in the best way it can.\u00a0 But every once and a while, though even more so as of late, I stumble upon an advertisement or marketing item that really lets the QR code live up to its potential.\u00a0 The latest example I found was from Lacoste.<\/p>\n<p>This advertisement and connected QR code was used in connection with the ATP Tennis World Tour which Lacoste was sponsoring at the time.\u00a0 So what Lacoste did was have a physical ad with a large, stand alone, QR code in their windows.\u00a0 Next to the code is a clear call to action to \u201cscan the code with your smart phone to play the Lacoste Championship.\u201d\u00a0 This \u201cLacoste Championship\u201d was a tennis arcade game, really just a slightly modified version of \u2018Pong\u2019.\u00a0 After the consumer competed in the tennis match they were then given the option to register and receive a 15% coupon.<\/p>\n<p>This is a great example of QR code use in a few ways.\u00a0 First, the physical advertisement made the QR code the center of attention; this makes sense since the QR code is where someone can actually take action.\u00a0 Second, there is a clear call to action.\u00a0 Third, the game creates a fun interactive experience with the brand and allows a positive connection with Lacoste.\u00a0 Fourth, the ultimate goal of the QR code campaign is to get the contact info of the consumer, so offering a 15% discount for registration easily entices the consumer to give permission to contact them at a future time.\u00a0 Fifth, of course the discount helps them move inventory off the shelves.<\/p>\n<p>This is a great example of how all companies should use QR codes, and when used correctly they can do a great job at driving sales, gathering consumer information, and providing great brand interaction.\u00a0 And all these benefits for only a <a href=\"http:\/\/qfuse.com\/get-started\/packages-and-pricing\">minimal investment<\/a>.\u00a0 Using QR Codes is a no-brainer; using them right is not, so make sure you adhere to the QR code <a href=\"http:\/\/qfuse.com\/learning\/qr-code-best-practices\">best practices<\/a> if you want to get the most bang for your buck.<\/p>\n<p><a href=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/02\/lacoste.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-504\" alt=\"lacoste\" src=\"http:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/02\/lacoste-300x209.png\" width=\"300\" height=\"209\" srcset=\"https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/02\/lacoste-300x210.png 300w, https:\/\/qfuse.com\/blog\/wp-content\/uploads\/2013\/02\/lacoste.png 388w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quite often I find that QR codes are not used properly, not used at all where they should, or simply lack the needed oomph to really do the QR code justice and allow it to serve its purpose in the best way it can.\u00a0 But every once and a while, though even more so as [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-501","post","type-post","status-publish","format-standard","hentry","category-qr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lacoste Example of Great QR Code Use | Qfuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qfuse.com\/blog\/lacoste-example-of-great-qr-code-use\/\" \/>\n<script type=\"application\/ld+json\" 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